EFQUEL is Europe's largest association focused on e-learning quality, established in 2005 with over 100 organizational members. It works in several areas including projects, awards, networking, conferences, and certifications. The presentation discusses EFQUEL's conceptual framework for evaluating e-learning quality, called SEEQUEL, which includes subjective and objective components. It also introduces the UNIQUe certification for evaluating ICT adoption and integration for learning in higher education.