EFQUEL is Europe's largest association for e-learning quality, established in 2005 with 88 organizational members. It focuses on projects, awards, networking, conferences, and certification in e-learning quality for primary/secondary education, higher education, vocational training, and adult education. The presentation describes EFQUEL's activities and innovation forum, provides details on its UNIQUE certification for ICT adoption in higher education based on stakeholder consensus, and outlines the UNIQUE criteria categories and certification process.