Salesforce is enabling it's developers with tools and services to build apps faster with Lightning, smarter with Einstein and together with Salesforce DX. Join us in this exclusive India time webinar where we discuss the latest innovations in store for you as a developer.

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5. Agenda
 Einstein platform services
 Lightning development
Base components
Data service
 Salesforce DX
 Platform events

6. Einstein platform services
Vision and Language APIs

7. Traditional CRM
Little Insight into Customers and their Personalities
Most of the Data Entry manual and little incentive for Sales
Little incentive for Sales team to enter data about their meetings, customers,
contacts
No integration with real world conversations which happen in email and social
channels like twitter

8. Salesforce CRM with AI - Einstein
Maximize sales with intelligence from lead to cash
Predictive Lead Scoring
Focus on the highest value leads first
Opportunity Insights
Secure opportunities and reduce forecast risk
Account Insights
Discover key business developments impacting your customers
Automated Activity Capture
Log data automatically and spend more time selling

9. Predictive Vision Service - Recap
 Recognize images relevant to your business at scale
 Train your own classifiers for unique use cases
 Integrate into your Salesforce workflows with clicks
 Detect Objects - new
Transform your apps with image recognition

10. Einstein Language Service
Einstein Sentiment (Beta) : Classify the sentiment of text into
positive, negative, and neutral classes to understand the feeling
behind text.
You can create your own custom model or use our pre-built
sentiment model. See Use the Pre-Built Sentiment Model.
Einstein Intent (Beta) : Categorize unstructured text into user-
defined labels to better understand what users are trying to
accomplish.
Leverage the Einstein Intent API to analyze text from emails, chats,
or web forms to:
Transform your apps with Text processing

11. Einstein Platform Services Leverage Neural Networks
Weights and Biases for input to each Neuron determine the output
x2
x3
x1
b1
b2
b3
w
1
w
2
w
3
b4
b5
b6
b7
wi
wj
Label 1
Label 2

12. Composable Einstein Service

13. Cervical Cancer Screening using Einstein Vision Service
Direct Correlation between Cancer treatment and Cervix
Type

14. Cervix Types
• These different types of cervix in the data set
are all considered normal (not cancerous)
• An algorithm-aided decision will significantly
improve the quality and efficiency of cervical
cancer screening for these patients.
• We will train model to correctly classify cervix
types based on cervical images.

15. Explore Einstein Vision APIs
Image Classification of Cervix Type for Cancer Detection
144 Images
Downscaled to 200 pixel X 200 pixel

16. Demo
Model ID : 6GLSIMOE6JLUQCFGD4BRTAKZAE

17. Masked Input

18. Models Metrics
 testAccuracy = 0.6042
 trainingLoss = 0.5593
 trainingAccuracy =0.7568

19. Detecting Nuanced Sentiments

20. Sentiment Detection: Rating Interference in
Movie Rating Data Set :
The Rotten Tomatoes movie review
dataset
Let us look at more nuanced
Sentiments
Phrases with Language APIs

21. Explore Nuanced Sentiment with Language APIs
Movie Rating Classification

22. Demo
Model ID : 37USWXTWBQ34IHRWREK5MK6FIA

23. Sentiment Result

24. Summary
Intelligent Apps are a need for both Consumer and Enterprise World
You can leverage either pre-built or custom models
Models need frequent updation - need for a ML Pipeline
ML/Deep Learning Services like Einstein help roll out AI Services could be third
party compositions which are used on Pay as you go model

25. Lightning development
Base components and Data service

26. Lightning Experience is made up of Lightning Pages
Home
Opportunity
Home
Account
Home

27. Lightning pages are made of experience components
Activity
Timeline
Tabs
Publisher
Highlights
Panel
Sales Path
News

28. Components are the building blocks of all Lightning UI
Base Components
The basic building blocks, accessible to
developers through code
Input Button
Badge Avatar Icon Spinner
Tabset and Tab
Experience Components
Composed of Base Components, integrated
component accessible via the App Builder
ButtonButton
Icons
Tab
s
Input Rich Text

29. Base Lightning Components
Declarative markup
<lightning:card
iconName="utility:location"
title="Neighborhood Explorer">
<lightning:input label="Search” />
<lightning:buttonGroup >
<lightning:button
variant="neutral"
label="Near to Far”/>
<lightning:button
variant="neutral"
label="Far to Near” />
</lightning:buttonGroup>
<lightning:formattedNumber
value="{!item.distance}"
maximumFractionDigits="2" />
<lightning:tabset variant="scoped”>
<lightning:tab label="Search" />
</lightning:tabset>
<lightning:button
label="Search"
iconName="utility:search" />

30. lightning:formattedText
lightning:formattedUrl
lightning:helpText
lightning:input type='color' (color picker)
lightning:inputLocation
lightning:outputField
lightning:path
lightning:picklistPath
lightning:progressBar
lightning:progressIndicator
lightning:radioGroup
lightning:slider
lightning:tree
lightning:verticalNavigation
lightning:verticalNavigationItem
lightning:verticalNavigationItemBadge
lightning:verticalNavigationItemIcon
lightning:verticalNavigationOverflow
lightning:verticalNavigationSection
Component Roadmap
Winter ‘18
Base Components:
lightning:accordion
lightning:accordionSection
lightning:buttonIconStateful
lightning:checkboxGroup
lightning:clickToDial
lightning:comboBox
lightning:dataTable
lightning:dualListBox
lightning:dynamicIcon
lightning:fileCard
lightning:fileUpload
lightning:flexipageRegionInfo
lightning:flow
lightning:formattedEmail
lightning:formattedLocation
lightning:formattedPhone
lightning:formattedRichText
Component Libraries:
lightning:notificationsLibrary
lightning:overlayLibrary
45%
component
increase!

31. Lightning Data Service
• Declarative CRUD operations
• No APEX
• No SOQL
• FLS and sharing built-in
• Shared cache
• Auto-Notify on record changes
• Offline access for Salesforce1
UI SDK / APIComponent
Notification
Expiration
Deduplication CRUD
Caching Priming
Base components
Data Service
Custom
Components

32. Data Flow without Lightning Data Service
• Duplicate calls for the same data
• Server side code for basic data handling
• UI inconsistencies
component
component
component
getRecord(abc)
getRecord(abc)
getRecord(abc)

33. Data Flow with Lightning Data Service
• Single request
• Cached response
Custom component
<force:recorddata>
Custom component
<force:recorddata>
Custom component
<force:recorddata>
LightningDataService

34. Salesforce DX
Modern developer experience

35. Principles of Modern Software Delivery
Building a world-class software factory
Environments
are easily
created and
disposable
Metadata
and code is
modular
Development is
based on open
standards and
extensibility
Everything is
driven from
source code
Development is
organized
around team
collaboration
Processes and
tools facilitate
continuous
delivery
Flexible
packaging
supports agile
distribution
model

36. Introducing Salesforce DX
Build together and deliver continuously
Source-driven development
Greater agility to test out features with confidence
Team collaboration
Increased dev productivity, faster time to market
Continuous integration and delivery
Higher quality code, more automation
Open and prescriptive
Build with the tools and processes you know and
love; bring together Lightning, Force.com, and
Heroku
Now Generally Available

37. Improve the Developer Experience
Across Application Lifecycle Management
Plan
Code
BuildTest
Release
CLI for integration with
3rd party editors
Scratch orgs for devs,
built off of source
Continuous Delivery/
build automation
Continuous integration
with test automation
Sandboxes for
performance testing,
UAT, staging
Packaging to
streamline delivery
to prod
VCS as the
source of truth
IDEs, Text Editors,
Language Services

38. Try it today!
Two easy ways to get started
Get a Trial Org
with Dev Hub Enabled
30 day Free Trial
Sign Up at:
sfdc.co/DX-Trial-Org
Enable
Dev Hub
in a Production or
Business Org
From Setup, search on
“Dev Hub” and then click
Enabled.

39. Demo
Lightning Base components and Data service with Salesforce DX

40. Platform events
Publish/Subscribe model for real-time integration

41. API Services
Web Services
Security
Services
Customer
Data
Driver
Data
Geo
Location
Data
Billing
Data
Data
Services
A Complex Web of Systems
Power Engaging Experiences

42. Your IT system
integration
Customer Experience
IoT
Cloud
Mobile
Social
Data
Science
Trust &
Security
Customer
Data
Finding
Talent
User
Experience
Identity
Complex
Integrations
OpenAPIs
Point to Point Integration Slows Down
the Speed of Business

43. Real-Time Integration with Any Business Process
Enterprise message bus architecture supports streaming events atscale
Create bi-directional workflows
- Custom workflows using external and internal
services
Integrate faster with message bus architecture
- Decoupling apps, removing tight dependencies
- Move away from point to point integration.
Reliable flow of messages in and out of Salesforce
- Time-ordered immutable event log
- Replay events within a time window
META DATA CRM DATA
INTELLIGENCE BIG OBJECTS

44. Introducing Platform Event Objects
Automate workflows and build custom triggers based on Salesforce events
Introducing Event as a first class object in Salesforce
- Define events via Salesforce Setup
- Push event definitions in the MD API
Pub/Sub from internal and external web services
- Publish events through the API, Apex and Process Flows
- External apps can subscribe to events via public APIs
- Apex triggers and Process Flows can subscribe to events
Support heterogeneous payloads
- Define the event to support your needs
- Default Salesforce events will be available
- Business events, security events, change data events

45. Publishing
Publish to the message bus from internal or external apps
• Create the event through the Salesforce API
• REST, SOAP and Bulk API
• Create the event through Apex
• EventBus.publish() function
• Create the event from Process Flows
• Accessible like any other SObject
Salesforce Platform
Salesforce platform Message Bus
Publish
Publish

46. Subscribing
Subscribe to the message bus from internal or
external apps
• Subscription to published events, internal and
external subscribers
• Apex Triggers on the event object act as
subscribers and custom logic can be performed
• Process Builder Pilot consume events through
Process Builder Flows
• External apps can subscribe via a public API
(Bayeaux and CometD wire protocol)
Salesforce Platform
Salesforce platform Message
Bus
Subscribe
Subscribe

47. Use Cases
Publish
Device
Trigger
Account
Object Publish
Subscribe
Kick off
Journey
EVENT BUS
PLATFORM
EVENTS
Metadata
Big
Objects
CRM Data
Artificial
Intelligence
Subscribe Mobile Alert
Subscribe Update Case
External
Trigger Publish
APP

48. Demo

49. On-demand webinars to catch-up

50. Survey
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51. Q & A
Try Trailhead: trailhead.salesforce.com
Join the conversation: @salesforcedevs