Here are the key points about supporting Salesforce1:
- Consider building your app to be mobile-first so it works well on any device
- Test your app runs properly within the Salesforce1 container
- Leverage platform features like push notifications, geolocation, etc
- Package your app as a managed package so it can be installed via the AppExchange
- Provide guidance to customers on configuring your app for Salesforce1
- Monitor usage and feedback to refine the mobile experience over time
Building with Salesforce1 in mind expands your addressable market to include the large population of mobile-first users.
This was presented at Dreamforce 2015. Lightning Components are a part of the next generation UI for Salesforce. ISVs will be a large part of the ecosystem of new components available on the new Component Exchange. Join us as we demo the steps to package your lightning component and the options that you have available as an ISV. Learn how admins can use your lightning component inside the Lightning App Builder. #DF15Partners
As a commercial application partner, you've got to consider some important factors before you architect your app. What license types are best for your target audience? How will your app interact with standard Salesforce features and objects? How do you ensure the app can scale to meet the needs of your customers? This session will explore important decisions and best practices for building a commercial grade application on Force.com. This session is primarily intended for product managers and architects
This was presented at Dreamforce 2015. Lightning Components are a part of the next generation UI for Salesforce. ISVs will be a large part of the ecosystem of new components available on the new Component Exchange. Join us as we demo the steps to package your lightning component and the options that you have available as an ISV. Learn how admins can use your lightning component inside the Lightning App Builder. #DF15Partners
As a commercial application partner, you've got to consider some important factors before you architect your app. What license types are best for your target audience? How will your app interact with standard Salesforce features and objects? How do you ensure the app can scale to meet the needs of your customers? This session will explore important decisions and best practices for building a commercial grade application on Force.com. This session is primarily intended for product managers and architects
In this webinar, we'll share how you can leverage the tools and best practices available to promote healthy Application Lifecycle Management.
Learn about the latest advancements we've made in our Sandbox environments, metadata API, deployments, namespaces and source control management, how the brand new Apex Debugger extends the Force.com IDE, and how these updates can be leveraged to enhance your development efforts and transformation.
Build custom user interfaces for your Salesforce data with the UI APISalesforce Developers
Want to build custom apps with the same User Interface API that Salesforce uses to build Lightning Experience and the mySalesforce mobile app? This webinar explores how the UI API works. Join and learn how to can create native mobile and web apps with your own branding and look-and-feel that respond to metadata changes in Salesforce.
This webinar focuses on what’s available for app delivery and development lifecycles on the Salesforce platform. We’ll walk through a real-life scenario that spans VS Code, the Salesforce CLI, sandboxes, scratch orgs, and packaging. Join us and learn patterns and considerations that you can immediately use to modernize your development using Salesforce DX.
Einstein Analytics is the Salesforce-native analytics platform, providing users with insights into their business. This session dives into topics including APIs, metadata, packaging, and other development tools. Whether you’re just getting started or have already been working with Einstein Analytics, join and learn how to best use this analytics suite to build the customer apps people love.
For additional resources and recorded programs, go to http://p.force.com/marketing. To learn more about our APP Academy series, go to http://p.force.com/appacademy.
Join us to learn about processes that enable system performance data analysis and powerful visualization using Salesforce Wave. We'll cover raw performance data such as response time and throughput, show you how to quickly make new data sets available in Wave, and explore them using powerful visualization tools. With just a few steps, you'll learn how to integrate key performance metrics with your data and share with the rest of your organization on a Wave dashboard.
All Things Cloud Meetup with John Henning, Technical Evangelist at Salesforce.com
"AppExchange for Developers: Monetizing Enterprise Apps on the Salesforce.com Platform"
Learn about the huge opportunity for creating a software business building and selling business apps using the Salesforce.com platform as a service. Includes Force.com technology, platform for business apps and the ISV program.
Sandboxes: The Future of App DevelopmentDreamforce
Major Releases, Minor Releases. Developers, Testers. Refreshes and Previews. How do you manage all of these various demands in your Salesforce environments and sandboxes? Join Farhan Tahir, Platform Product Manager, as he shares details on how to tackle these problems around sandbox management through the use of both processes and tools. As well as insight on roadmap features to make development efficient and agile by automating with Salesforce Sandboxes. Watch the video now: https://www.youtube.com/watch?v=FMH77436I2o
Building and Distributing a Salesforce AppRoss Belmont
Appiphony builds large applications on behalf of our clients who then sell them on Salesforce’s AppExchange. This talk from Dreamforce 2011 gives an overview of the development process, and we shared some useful tips for first-timers.
When building an enterprise solution or creating an app, data often comes from multiple systems, and business processes frequently cross application boundaries.
Salesforce offers a rich library of programmatic and point-and-click integration tools to customize business processes that span multiple application systems. In this webinar, we will survey the many integration options and technologies available in Salesforce, including newer API and integration features.
This webinar is the first in a series that will explore several ways to integrate systems and services with Salesforce.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
App Academy: Getting Started (Virtual Classroom) slides
1. Getting Started as an ISV Partner (App Vendor)
John Richter, Director, Partner Community - Salesforce
Rajiv Patel, Senior Partner Community Program Specialist – Salesforce
App Academy: Plan
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
3. Benefits
Pre-Work
Live Event
Post-Work
Discussion
Question Panel
Parking Lot
Quick Polls
Vote Early & Often
Real-time Feedback
Stay Focused
Stay Engaged
Stay on Time
Virtual Classroom Success!
Resources
APP Academy (Online) – http://p.force.com/appacademy
ISV Guide – http://p.force.com/guide
Question? – http://p.force.com/question
4. Session Goals
Understand key components of the full partner lifecycle
Identify your place within the lifecycle, along with next steps
Navigate the Partner Community & utilize other resources
Consider key decision points in the lifecycle
Review key concepts like Salesforce1, Security Review,
Trialforce, LMA, COA, Partner Business Org, AppExchange, &
Subscriber Support Console
Be empowered to Market, Sell, & Support like Salesforce
Get inspired about your business
http://p.force.com/appsurvey
5. • Plan
• Build
• Distribute
• Market
• Sell
• Support
• Summary & Survey
Agenda
7. ISV Partner Lifecycle
Build Distribute Sell SupportMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Plan
8. ISV Partner Lifecycle
Sign up
Partner Community
:: App Academy
:: Resources & Tools
:: Online Training
:: Publishing
:: Support (Cases)
Build Distribute Sell SupportMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Technical
Review (TE)
Business
Review (PAM)
ISVforce Guide
Developer Site
Plan
9. ISV Partner Lifecycle
Sign up
Partner Community
:: App Academy
:: Resources & Tools
:: Online Training
:: Publishing
:: Support (Cases)
Environment Hub
Developer Orgs
Test Orgs
Packaging Org
Managed Package
Plan Distribute Sell SupportMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Security
Review ($)Technical
Review (TE)
Business
Review (PAM)
ISVforce Guide
Developer Site
Build
10. ISV Partner Lifecycle
Trialforce Management Org
Partner website
Sign up
Partner Community
:: App Academy
:: Resources & Tools
:: Online Training
:: Publishing
:: Support (Cases)
Environment Hub
Developer Orgs
Test Orgs
Packaging Org
Managed Package
Plan Build Sell SupportMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Security
Review ($)
Operations Review
Final Contract Review
Technical
Review (TE)
Business
Review (PAM)
ISVforce Guide
Developer Site
Distribute
11. ISV Partner Lifecycle
Trialforce Management Org
Partner website
Sign up
Partner Community
:: App Academy
:: Resources & Tools
:: Online Training
:: Publishing
:: Support (Cases)
Environment Hub
Developer Orgs
Test Orgs
Packaging Org
Managed Package
Partner Business Org
• Campaigns
• Leads
• Analytics
• Cases
• Support Console
• Other Apps
• License Mgmt App
• Opportunities
• Channel Order App
FREE
TRIALS
Plan Build Distribute Sell Support
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Security
Review ($)
Operations Review
Final Contract Review
AppExchange
Marketing
Program (AMP) ($)
Technical
Review (TE)
Business
Review (PAM)
ISVforce Guide
Developer Site
Market
12. ISV Partner Lifecycle
Trialforce Management Org
Partner website
Sign up
Partner Community
:: App Academy
:: Resources & Tools
:: Online Training
:: Publishing
:: Support (Cases)
Environment Hub
Developer Orgs
Test Orgs
Packaging Org
Managed Package
Partner Business Org
• Campaigns
• Leads
• Analytics
• Cases
• Support Console
• Other Apps
• License Mgmt App
• Opportunities
• Channel Order App
FREE
TRIALS
Plan Build Distribute SupportMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Security
Review ($)
Operations Review
Final Contract Review
AppExchange
Marketing
Program (AMP) ($)
Sales
ReviewTechnical
Review (TE)
Business
Review (PAM)
ISVforce Guide
Developer Site
Sell
13. ISV Partner Lifecycle
Trialforce Management Org
Partner website
Sign up
Partner Community
:: App Academy
:: Resources & Tools
:: Online Training
:: Publishing
:: Support (Cases)
Environment Hub
Developer Orgs
Test Orgs
Packaging Org
Managed Package
Partner Business Org
• Campaigns
• Leads
• Analytics
• Cases
• Support Console
• Other Apps
• License Mgmt App
• Opportunities
• Channel Order App
FREE
TRIALS
Plan Build Distribute SellMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Security
Review ($)
Operations Review
Final Contract Review
Premier
Support ($)
AppExchange
Marketing
Program (AMP) ($)
Sales
ReviewTechnical
Review (TE)
Business
Review (PAM)
ISVforce Guide
Developer Site
Support
14. ISV Partner Lifecycle
Plan Build Distribute Sell SupportMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Security
Review ($)
Operations Review
Final Contract Review
Premier
Support ($)
AppExchange
Marketing
Program (AMP) ($)
Sales
ReviewTechnical
Review (TE)
Business
Review (PAM)
15. ISV Partner Lifecycle
Trialforce Management Org
Environment Hub
Developer Orgs
Test Orgs
Packaging Org
Partner Business Org
• Campaigns
• Leads
• Analytics
• Cases
• Support Console
• Other Apps
• License Mgmt App
• Opportunities
• Channel Order App
Plan Build Distribute SellMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Support
16. ISV Partner Lifecycle
Plan Build Distribute SellMarket
($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details
Support
17. APP Lifecycle
Plan Build Distribute Sell SupportMarket
Plan Build Distribute Market Sell Support
18. Which lifecycle phase are you in?
Plan - still getting started
Build - under construction
Distribute - app is live!
Market – generating leads, free trials, events
Sell – managing leads, closed-won opportunities
Support – solving customer issues
Quick Poll
20. Where do you log into the Partner Community?
https://login.salesforce.com
https://www.partnerportal.com
https://partners.salesforce.com
https://developer.force.com/partners
None of the above
Quick Poll
21. Where do you log into the Partner Community?
https://login.salesforce.com
https://www.partnerportal.com
https://partners.salesforce.com
https://developer.force.com/partners
None of the above
Quick Poll
22. Let’s Take a Tour
https://partners.salesforce.com
29. Office Hours
Partner Community Office Hours
Partner Marketing Power Hour
Security Review Office Hours
http://p.force.com/officehours
Dreamforce Office Hours
Plan
30. http://p.force.com/df14sessions
See the DF14 Partner Session Guide
• Go to http://p.force.com/df14sessions
• Both ISV and SI recommendations
• Grouped by roles and topics
• 100+ sessions for partners & entrepreneurs
32. Work With A Partner Account Manager (ISV)
First call to determine status*
How to find a PAM
How/when to engage
Set yourself up for success
Share your pipeline early and often
Share status of deals
Set up a cadence call to review business and technology initiatives
Understand the new ISV program – p.force.com/isvprogram
*Early stage partners should visit salesforce.com/startups
Plan
#2
34. Sign up for Partner Online Training
Now Includes the Partner Sales Aid
#3
http://p.force.com/LMS
Plan
Login must contain @partnertraining.com
35. Staff the Right Roles
Consider a Product Development Organization (PDO)
#4
Tip: Talk with your PAM (ISV)
about using a Product
Development Organization
(PDO) to augment your staffing
Plan
36. • Manage all of your orgs in one place
• Partner Business Org can be your “hub”
• Initial Trial Org can become your Business Org
• Create new orgs (demos, testing, development, etc.)
• Custom Views help you organize and manage
• Related orgs can be automatically discovered
• Seamlessly switch between orgs without adding login credentials
Environment Hub
Org Management for ISV & SI Partners
http://p.force.com/hub
Build
#5
37. Plan 6-8 Weeks for Security Review
Starting When Your Full Solution is Submitted
#6
http://p.force.com/security
Build
38. Are you building mobile first?*
*add the /one/one.app extension to your salesforce.com URL
Build
#7
http://p.force.com/salesforce1
44. Answers To Your Technical Questions*
http://developer.salesforce.com/forums
Support
*Standard Support will not respond to technical questions
45. Understand the Salesforce Release Cycle
http://p.force.com/releases
• Salesforce has 3 releases per year
• Conduct Sandbox Tests on your app
• Review new features & functionality
• Take advantage of new innovations
• Stagger your own release
Support
46. ASK Yourself. . .
Introduction
1. Have you logged into the Partner Community?
2. Are you staffing the right roles (covering all the bases)?
3. Are you using Environment Hub?
4. Have you been through the App Academy: Distribute?
5. Do you have a Partner Business Org?
Are you following the Official: Partner Community Group on ?
48. Decision Points during the Technical Review
Who Are You Selling To?
DistributionLicenses & Editions
Architecture Model
?
http://p.force.com/techreview
49. Who are you selling to?
New Users?Existing Salesforce Users?
?
• Beneficial to CRM users
• Typically across many industries
• No dependence on CRM
• Often targets vertical
market
50. What are you building?
Custom ApplicationCRM Extension
Need Screenshot
+ Logo
?
• eSignature, Email Marketing etc.
• Extending Salesforce CRM
• Standard + Custom Objects
• Accounting, supply chain, inventory
• No reliance on Salesforce CRM
• Custom Objects
51. Two License Types for Internal Users
User License Description Use
Salesforce CRM license
Chatter
Full platform access
Custom Objects
Selling app into existing Salesforce
customers
App requires CRM functionality
Salesforce Platform No CRM functionality
Chatter
Accounts, Contacts, Documents
Custom Objects
Selling to net-new customer and/or
existing customers
App does not leverage CRM
functionality
• What objects does your app need access to?
• Do you need CRM functionality like campaign, case, or opportunity
management?
52. Two License Types for External Users
User Licenses Description Use
Customer Communities
(ISV Portal)
- User Volume 5M
- Millions of authenticated users
- Limited sharing needed
Marketplace/eCommerce
Millions of authenticated users
Limited sharing needed
Partner Communities
(ISV Portal w/ Sharing)
- User Volume 200K
- Need granular sharing model
- Read only Reports/
Dashboards
Sharing model, reports
Less than 100,000 users
• Will your customer’s customers (external users) need access to your app?
• How many external users are expected?
• What kind of sharing is needed? Both internal and external users.
53. What Editions do you need to support?
Fewer features and objects than EE/UE
No Workflow, Record Types, Custom
Layouts, Custom Profiles, API
Enterprise & Unlimited EditionGroup & Professional Edition
Workflow, Page Layouts, Record
Types, API are available
• Do you want to sell to existing Salesforce customers?
• Do you plan to support Group and Professional Edition?
54. How do you support various Editions?
Answer: Base Package plus Extension Package
Group & Professional
Edition
Enterprise &
Unlimited Edition
BASE BASE +
EXTENSION
55. Salesforce1 Mobile App for ISVs
http://p.force.com/salesforce1
Ø Create apps faster
Ø Custom actions
Ø ISV Apps in the Salesforce1 Mobile App
Ø Notifications in the Salesforce1 Mobile App
Ø Developer Resources
56. Is Your App Already a Salesforce1 Mobile App? Test It Now!
add the /one/one.app extension to your salesforce.com URL
57. Resources to get you started
App Academy: Build (p.force.com/appacademy)
Developer Force (https://developer.salesforce.com/)
Help & Training (help.salesforce.com)
Free Online Recordings – LMS (http://p.force.com/LMS)
Developer Discussion Forum (Dev Boards) –
https://developer.salesforce.com/forums
58.
59. You Have Technical Questions? They Have Answers!
http://developer.salesforce.com/forums
60. ASK Yourself. . .
Build
1. Have you had a Technical Review?
2. Who is your target audience?
3. Have you signed up for Partner Online Training (LMS)?
4. Have you tried Trailhead for developer training?
5. Are you using developer.salesforce.com? Dev boards?
Are you following the Technical Enablement Group on ?
62. Distribute and license like Salesforce
• AppExchange
• Free trials
• Branding
• License management
63. AppExchange: Managed Package
• Your data model (objects, fields, etc.)
• Your classes, triggers, and pages
Managed Packages
• IP protection
• License management
• Trials
• Branding
• Upgrades
• Support Tools
64. Packaging & AppExchange best practices
• Invest in your AppExchange listing
• This is your brand!
• Understand what can be packaged and
upgraded
• Most components are automatically added
• Don’t forget to include those that are not!
• Use package install scripts
• Completely automates the process
66. Trialforce best practices
• Create multiple trial experiences
• One for each vertical, industry, etc.
• Load sample data into your trials
• Brand your trial experience
• Use trials for testing and demos
67. The TMO helps you manage:
Trialforce Source Orgs
Custom Demo Orgs
Branded Templates
All of the above
Quick Poll
68. The TMO helps you manage:
Trialforce Source Orgs
Custom Demo Orgs
Branded Templates
All of the above
Quick Poll
69. License Management
• Extend and customize the LMA to fit your business
processes
• Verify the LMA is installed in your Partner Business Org
• Licenses cannot be moved to a different org
70. Summary: distribute and license like Salesforce
• AppExchange
• World’s leading enterprise app marketplace
• Free trials
• From AppExchange or your own website
• Branding
• Give trials and apps your own look & feel
• License Management
• Add, upgrade, or disable users (customize the app)
71. ASK Yourself. . .
Distribute
1. Have you watched the App Academy: Distribute?
2. Have you set up your Partner Business Org?
3. Has your Trialforce Management Org been provisioned?
4. Have you customized the LMA and Channel Order App?
5. How are you handling billing of your customers?
Are you following the Operations Review Group on ?
75. It All Starts with a Simple Message
Salesforce Aloha voice:
§ Be conversational
§ Be direct
§ Be concise
Business-speakAloha
76. Aloha #1: Be Conversational
Our standards-based software and tools provide a comprehensive, service-oriented
architecture for the delivery of software applications. It enables enterprises to create
and run agile, intelligent business applications while maximizing IT efficiency.
Traditional Techno-speak
Aloha
Get up and running in no time.
77. Aloha #1: Be Conversational
Challenge reps with friendly
competitions and contests,
and broadcast results live on
any TV or mobile screen.
78. Aloha #2: Be Direct
We innovate at every layer of the stack to design engineered systems that reduce the
cost and complexity of IT infrastructures while increasing productivity and
performance.
Traditional Techno-speak
Aloha
Increase performance; keep costs low.
80. Aloha #3: Be Concise
We provide on-demand infrastructure that scales and adapts to your changing
business needs. Whether you are creating new applications or running existing
applications we provide best-in-class price-performance and end-to-end support.
Traditional Techno-speak
Aloha
Build on anything. Run on everything.
86. Optimize your lead follow-up with sales
Keys to conversion success
• Nurture emails
• Alignment with sales
• Quick follow up
• Equitable lead distribution
• Clear conversion criteria
• Multi-touch approach
88. Your AppExchange listing includes:
Free Trial
Video
Support Details
Product Description
All of the above
Quick Poll
89. Your AppExchange listing includes:
Free Trial
Video
Support Details
Product Description
All of the above
Quick Poll
90. • All new design for easy access
• Optimized for mobile
• New organization by category,
industry and collection for
easier discovery of apps
91. # 1: Create your billboard w/ Banners, Tiles, & Logos
NOT
92. # 1: Create your billboard w/ Banners, Tiles, & Logos
BANNER
TILE
LOGO
93. • Real benefits
• What makes you different?
• Does it look cool?
Aloha voice:
• Conversational
• Direct
• Concise
# 2: Know Your Audience - Messaging
94. • Include call-outs on
screenshots
• Videos less than 2 minutes
• Clear workflow
• Screenshots should tell a story
# 3: Educate with Screenshots &Video
95. # 3: Educate with Screenshots &Video (tell a story)
IN OUT
96. # 3: Educate with Screenshots &Video (tell a story)
IN OUT
97. • Proactively request reviews
• Engage & respond to feedback
• Turn negatives to positives
• Read & respond every day
# 4: Engage the Community with Reviews
98. • 30-day free trial
• Provide pricing details
• Provide support details
• Custom branding (Trialforce)
• Checkout
# 5: Make it Easy to Try and Buy
102. AppExchange Marketing Program (AMP)
Co-Sponsoring Packages with Salesforce
http://p.force.com/AMP
The AppExchange Marketing Program (AMP) is a game-changing co-marketing engine
designed to accelerate growth for AppExchange partners.
Partners invest in AMP to:
Amplify their AppExchange sourced opportunities
Create meaningful connections with customers, prospects, and sales
Leverage Salesforce’s brand power
Increase awareness and adoption
103. Inbound Marketing
(Build Your Brand)
Overview
Resources
AMP
High Impact Message
AppExchange
Content Cycle
Break
Outbound Marketing
(Generate Demand)
Planning
Social Media
Campaigns
PR
Word of Mouth
Events
Digital Marketing
Email
App Academy: Marketing (Virtual Classroom)
105. ASK Yourself. . .
Market
1. Is your messaging simple?
2. Have you looked at other AppExchange listings?
3. Have you watched App Academy: Market?
4. What events are you participating in?
5. Have you signed up to learn more about AMP?
Are you following the Partner Marketing Group on ?
107. What is your biggest concern with Sales?
Generating leads
Qualifying leads
Managing pipeline
Closing deals
Other (please specify in the side panel)
Quick Poll
108. Salesforce coverage model
< 100 Employees
100 - ~3,500 employees
Top 2000 Account Families
SMB
ESB
Desk & Do
Enterprise
Sales
CMRL – Named
CMRL – GEO
MM
109. Salesforce SUCCESS methodology
S
Users Sell for YouU
Start with Discovery
C Compelling Demos
C Connect the Dots
E Experience Events
S
Show Them the MoneyS
Sell High and Through
110. S Start with discovery
Is The Deal Real
§ What business problem are we solving?
§ How are they thinking about the solution?
§ What are the expected benefits?
§ Standard stuff: Decision maker, budget,
timing, etc.
Talk Less, Listen More!
112. Create & deliver compelling demosC
Demo’s Can Be Your Differentiator:
1. Demo often but not early
2. Customize all the time:
… No “out of the box” demos
3. Showcase flexibility
4. Bring requirements to life
5. Show the power of the platform
113. Connect the dots… Never cold call
You
salesforce.com
Executives
&
Partners
Your
Customer
Tools
C
114. $
Pipeline
$
Closed ACV
5X
Avg. Deal Size
4.45
Sat. Rating
Experience Salesforce.com Events
Dreamforce significantly exceeded our expectations. From the quality of
leads to the ability to connect with a wide and qualified audience, there's
no doubt that Dreamforce is time and money well spent.
E
115. Sell high and through
Walk the Halls
If You re Not Talking to C-Level Execs…
S
• Your Competitors Are
• C-level’s Know Where Your Deal Sits
• They Are Not Buying From You
116. Show them the money
Quantify the challenges
Build a model
Focus on ROI and TCO
Document the numbers
Validate the assumptions
Iterate
S
Build Your Business Case
117. ASK Yourself. . .
Distribute
1. Are your sales & marketing teams aligned?
2. Do your reps know all of your competitors, really?
3. Are you selling at the C-level?
4. Do you focus on ROI and TCO?
5. Have you watched App Academy: Sell?
121. Key Technology – Push Major
• You can push a major version of your package directly to
any subscriber, not just patches
• Solves the problem of subscribers being on multiple
versions of your package
• Best part? No need for a separate patch org!
• Very Powerful, Exercise Caution!
122. It is your responsibility to be “in the loop”
• Release information is found in the Partner
Comunity
• Read the Release Notes
• Know your Release Dates and Production
• Don’t overlap Salesforce releases
• Try new features in your Pre-Release org
- A safe place to play with new features
• Test, Test, Test in the Pre-Release after upgrade.
- Encourage your customers to do the
same!
http://p.force.com/releases
124. Customer Support Checklist
§ Communicate Support Policies on your
AppExchange listing
§ Stay “in the loop” on our releases
§ Conduct regression testing in pre-release
§ Take advantage of our support tools
126. ASK Yourself. . .
Support
1. Support details on your AppExchange listing?
2. How can someone get support from you right now?
3. Are you using the Subscriber Support Console (LMA)?
4. Have you considered Premier Support?
5. Have you watched App Academy: Support?
Are you following the Releases for Partners Group on ?
128. Session Goals
Understand key components of the full partner lifecycle
Identify your place within the lifecycle, along with next steps
Navigate the Partner Community & utilize other resources
Consider key decision points in the lifecycle
Review key concepts like Salesforce1, Security Review,
Trialforce, LMA, COA, Partner Business Org, AppExchange, &
Subscriber Support Console
Be empowered to Market, Sell, & Support like Salesforce
Get inspired about your business
http://p.force.com/appsurvey
129. Was this program helpful?
Extremely
Mostly
Partially
Barely
Quick Poll
http://p.force.com/appsurvey
Please complete by the end of this week (Friday)
Salesforce.com is a publicly traded company on the New York Stock Exchange (ticker symbol: CRM). Please make any purchasing decisions based upon existing functionality and not on any future functionality that might be discussed during this program.
Our overall goal for the session is for you to understand the key milestones in the ISV partner lifecycle, learn how to succeed at each milestone, and become an advocate for best practices within your own company.
But first, let’s start with understanding the application lifecycle.
But first, let’s start with understanding the application lifecycle.
Let’s look at the lifecycle in another way, by key action steps and orgs you will need to be successful.
So that’s it – this is how the process actually works. What questions do you have?
So that’s it – this is how the process actually works. What questions do you have?
So that’s it – this is how the process actually works. What questions do you have?
So that’s it – this is how the process actually works. What questions do you have?
So that’s it – this is how the process actually works. What questions do you have?
So that’s it – this is how the process actually works. What questions do you have?
So that’s it – this is how the process actually works. What questions do you have?
So that’s it – this is how the process actually works. What questions do you have?
Now let’s move on to the key resources you will need.
By far your best resource is your ISV Account Executive. Your AE helps you to navigate the process, create a solid go-to-market plan, and works with you through each phase of the partner lifecycle.
Your next best resource is the Partner Portal. The portal serves many functions for you – it is where you request your orgs, where you get news and information, where you sign up for webinars, where you get access to free training, etc. Every member of your team should have their own login to the portal. Someone within your company was designated as a portal administrator (probably the person who initially signed up to join the program). This person can create new portal users, you don’t need to go through us. Simply go to Company Profile (left margin) > View or Manage Users > Create New User.
Use Cases in the partner portal to get help with your most common issues, like extending org expirations, requesting your TMO and ISV Business Org (also called CRM for Partners), and program questions.
Use the Create a Test Org button (home page of the portal) to request Partner Developer Editions orgs (for building) or specific Edition orgs (for testing). In this way, you can spin up your own orgs. Be sure to use Partner Developer Edition orgs, rather than the free orgs found on developer.force.com. PDE’s are more robust and are designed specifically for partner development and testing.
Another great resource is the APP Academy (Online). This free training has videos, checklists, Frequently Asked Questions, and slide decks by each phase that walk you through the process. Every member of your team should go through the APP Academy (Online). Send them this link to http://p.force.com/appacademy.
There are other online resources you will need.AppExchange – this is where you will manage your listing and upload your managed package. But this is also a valuable coaching tool. Just look at some of the more successful partners to see how they position their product, the quality of their demo video, their screen shots, the keywords they use, etc.Developer Force – a key resource for your entire development staffLearning Management System – sign up for free access to recorded training from our Training & Certification team at http://p.force.com/LMSOnline Help – very robust knowledge base, now available publicly (no login needed)Customer Community – if you have a question or build relationships with other Salesforce users, this is a great site
ISVforce Guide – the full compendium of knowledge for the AppExchange Partner Program, this guide contains much of the detail you will need in important areas like Trialforce, the License Management Application, and Security Review.Behind the Cloud – this book, written by Marc Benioff, is an excellent guide for building a cloud computing business, including many best practices used by Salesforce.com
Partners should take advantage of special office hours held by various departments: Dreamforce (Sponsorships), Marketing, PR, and Security.
Follow our @partnerforce Twitter profile as well as other social media channels for webinar announcements, replays, release updates, Dreamforce alerts, program changes, partner news, and other news.
Follow our @partnerforce Twitter profile as well as other social media channels for webinar announcements, replays, release updates, Dreamforce alerts, program changes, partner news, and other news.
But first, let’s start with understanding the application lifecycle.
Your next best resource is the Partner Portal. The portal serves many functions for you – it is where you request your orgs, where you get news and information, where you sign up for webinars, where you get access to free training, etc. Every member of your team should have their own login to the portal. Someone within your company was designated as a portal administrator (probably the person who initially signed up to join the program). This person can create new portal users, you don’t need to go through us. Simply go to Company Profile (left margin) > View or Manage Users > Create New User.
But first, let’s start with understanding the application lifecycle.
But first, let’s start with understanding the application lifecycle.
So that’s it – this is how the process actually works. What questions do you have?
But first, let’s start with understanding the application lifecycle.
Question: How many of you have released version more than 1 version of your app?So let’s start at a high level, what is the formula to success. Its all too often you get too focused on the product and forget what it takes to ensure customer success. What you need is a release and support strategy leveraged with technology to truly make your customer successful. You can’t have just a support strategy isolated from your release strategy. From beginning to end, you must look polish to your customers. You start with the best way to deliver your product and then you nurture your customers as they use it. So that means you have to plan for everything including things that is outside your control, such as a Salesforce release. If you’re prepared, you’ll deliver the world class experience your customer expects.
Our overall goal for the session is for you to understand the key milestones in the ISV partner lifecycle, learn how to succeed at each milestone, and become an advocate for best practices within your own company.