Sharable keynote presentation material from Salesforce Essentials Helsinki May 10th, 2017

1. Our Path
Paulina Leino
CRM Manager,
Stockmann
Petteri Poutiainen, Vice President
Become A
Trailblazer
Terhi Tuuna
Head of Customer & Loyalty,
Stockmann
Anna Salmi
COO,
Stockmann

3. “Innovator of the Decade”
— September 2016
Salesforce FY2017 revenue guidance provided
August 31, 2016: "Revenue for Salesforce’s full fiscal
year 2017 is projected to be in the range of $8.275
billion to $8.325 billion.”
IDC White Paper, sponsored by Salesforce, "The
Salesforce Economy," August 2016
in GDP impact by
2020
$389B
$10.2BFY18 revenue
guidance
25Kemployees
jobs created
by 20202M
Together, We’re Building a Path Forward
The world’s most
innovative companies
2011 • 2012 • 2013
2014 • 2015 • 2016
R
50Bcustomer interactions
per month

4. Salesforce Core Values
“Only a life lived for others
is a life worthwhile.”
— Albert Einstein

5. Philanthropy Brings Out the Best in Us
1-1-1 Model
2M+ Service hours
Nonprofits
& Education31K+
1,400+ Companies Pledged 1% | pledge1percent.org
Grants$160M+

6. A Smarter, Connected World
Behind every thing is a customer
Mainframe /
Terminal
Client /
Server
Cloud
Mobile
IoT
75Bsmart thingsmobile phones
6B100K
mainframes
10M
PCs
Social
AI

7. The Age of the Customer
Intelligent Customer
Success Platform
Connect to your customers
in a whole new way
Unified
Commerce
Connected
Products
Intelligent
Communities
Predictive
Marketing
Conversational
Service
Guided
Sales
Smart
Apps
Actionable
Analytics

8. The Age of the Customer
Intelligent Communities
Conversational
Service

9. Welcome To The Age of Artificial Intelligence
15%
of new
vehicles1
27%
of education5
59%
of manufacturing2
86%
of accounting3
85%
of customer
interactions6
$7T
of wealth
managed4
Source: 1. McKinsey Aug 2016 2. McKinsey July 2016 3. McKinsey July 2016 4. Deloitte Consulting 2015 5. McKinsey July 2016 6. Gartner Apr 2012
Autonomous
Vehicles
Robotic
Manufacturing
Computer
Vision
Financial
Algorithms
Language
Processing
Voice
Recognition

10. Salesforce and IBM Strategic Alliance
Predictive insights
from unstructured data
Predictive insights
from customer data
Insurance
Reduce
weather claims
Manufacturing
Minimize
downtime
Healthcare
Lower
readmission rates
Financial
Services
Personalize
advice
Retail
Personalize
campaigns

11. Powering the World’s Smartest CRM
Salesforce Einstein
World’s
smartest
CRM
Customer
Data
AI
Salesforce
Platform

12. Intelligent Customer Success Platform
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip AppExchange
force.com
Heroku
Component
Exchange
Einstein
Predictive
Analytics
Machine &
Deep Learning
Natural
Language
Processing
CRM Data
IoT & Social
Data
Lightning
Thunder
Applications
Platform
Connect to your customers in a whole new way

13. Trailblazer in action: Amazon Web Services
Serving personalized experiences from awareness to advocacy
+
Partner
Community
Personalized
Marketing
Integrated
Service
Faster, Smarter
Sales
Custom
Sales &
Marketing
Apps
Nithin Angri
Salesforce Program Manager
Ariel Kelman
Chief Marketing Officer

14. Sales Cloud Einstein
World’s #1 sales app just got smarter
Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
revenue increase
25%+
Jen Robinson
Program Manager, AWS
Sterling Keaton
Salesforce Developer, AWS
Sell smarter with Einstein
Sell faster from lead to cash
Sell the way you want
with Lightning
Einstein High Velocity
Sales Cloud
NEW

15. Service Cloud Einstein
World’s #1 customer service app just got smarter
Smarter service with Einstein
Faster service with Lightning and IoT
Conversational service with LiveMessage
Amazon Connect integration
Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
customer satisfaction
45%+
NEW

16. Marketing Cloud Einstein
World’s #1 marketing app just got smarter
Smarter marketing with Einstein
Integrated digital marketing platform
Mobile apps for marketers
Data management with Krux
Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
NEW
marketing ROI
25%+

17. Analytics Cloud Einstein
Predictive analytics apps for everyone
Smarter with Einstein
Explore any data quickly
Take action on any device
Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
faster decision making
38%+
Nithin Angri
Program Manager, AWS
Jesse Canaday
Sr Program Manager Global Business Operations, AWS

18. App Cloud Einstein
#1 Platform for Trailblazers
Create smarter apps with Einstein
Build apps fast with clicks or code
Connect everyone with mobile apps
Easy and fun to learn with Trailhead
trailhead.com
5XFASTER
THE CODE1
2

19. Ecosystem of Customer Success
Local User
Groups
Online Success
Community
Trailhead
Training
Dreamforce
Local Events
& City Tours
Customer Success
Managers
Salesforce
Support
Project
Architects

20. Thank you to our Sponsors!
Gold
Platinum

21. Agenda of the day
Room 2 Keynote / Room 1 Room 3
08:00 Registration & Welcome Breakfast
9:00
Extend CRM: CI/DevOps by Elisa, Einstein
Vision & Voice Controlled CRM
Customer Experience: OP - Winner CX by
combining human interaction and
technology
Innovation: Wärtsilä -
Accelerate & Enhance the business value
you get from Salesforce
9:40 Break
10:00 Main Keynote: Become a Trailblazer
11:30 Networking & Lunch Break
12:30
Extend CRM: Salesforce as a platform at
Wärtsilä & Partner Communities
Customer Experience: Evolving customer
service and experience at F-Secure
Innovation: Accenture/Salesforce
ecosystem as a strategic business platform
13:15 Break
13:30
Extend CRM: Valmet Customer
Transformation and their vision with IoT
Customer Experience: Fluido/Catching
up: Stockmann's Salesforce journey
Innovation: Talokeskus - Lead to Cash;
journey towards shared customer
14:15 Networking Break
14:45 Closing Session - Firechat, Ilmarinen, Elisa, Henrietta Kekäläinen
16:20 Networking & Cocktails with Paleface

22. thank y uthank y u