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Linkedin pentru ONG-uri

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Tips & tricks despre cum sa ai o prezenta puternica pe LinkedIn, daca esti ONG. Prezentare sustinuta de Nicoleta Benga, Account Manager, Marketing Solutions la LinkedIn, in cadrul Scolii Digitale pentru ONG-uri.

Scoala Digitala pentru ONG-uri este un program creat si sustinut de Asociatia TechSoup Romania - https://ongonline.techsoup.ro/

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Linkedin pentru ONG-uri

  1. 1. Agenda Misiunea LinkedIn Networking pentru ONG-uri si profilul LinkedIn Marketing LinkedIn pentru ONG-uri
  2. 2. Connect the world’s professionals to make them more productive and successful Our mission
  3. 3. Create economic opportunity for every member of the global workforce Our vision
  4. 4. Create economic opportunity Realize your dream job Find work Be great at what you do
  5. 5. THE ECONOMIC GRAPH
  6. 6. Connecting talent with opportunity at massive scale
  7. 7. Networking pentru organizatii non-guvernamentale ©2014 LinkedIn Corporation. All Rights Reserved.
  8. 8. 9 • Ability to Challenge and Educate your donors • Provide an authentic Opinion and Insight about your cause, which the donor may have previously been unaware of • Deliver incremental Value in the form of meeting the donor’s charitable objectives Raise funds on the basis of knowledge and insight Corporate Executive Board 2012 – The Challenger Sale
  9. 9. ©2013 LinkedIn Corporation. All Rights Reserved. 10 Enter, Social Fundraising Leveraging your social brand to fill your network with the right people, insights and relationships LinkedIn’s Vision Create economic opportunity for every professional around the world
  10. 10. How can your LinkedIn profile help you network with the right people?
  11. 11. Showcase your skills Create a professional brand Use the right tone What would prospects or customers want to know about you? Be descriptive. Tell your story. Complete your profile Aim for 100% profile completeness Add rich content Slideshare deck, presentation video, etc. Add skills and generate endorsements
  12. 12. Make it descriptive who you are, what you do, and the value you provide. TIP 1 Write a compelling headline Carlton Seymour Integrated Solutions: Aligning your workplace to support your corporate objectives Matthew Alba Enterprise Account Executive, TeraSync Solutions, Transforming Marketing Departments with Social Networking Shannon Frank Account Executive, Hancock Media: Helping ad agencies extend their reach on social networking sites.
  13. 13. TIP 2 Upload a professional photo Profiles with photos are 11 times more likely to be viewed than those without What’s wrong with these photos? Offer your critique.
  14. 14. TIP 3 Tell your story in your summary Showcase your expertise. Convey your passion. Provide a “Call to Action.” Your background Your company Your passion A call to action Summary As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company and my client’s experience. During this time, I have had the privilege of working alongside talented individuals at major companies, such as Staples and ADP, in various offices throughout North America. I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013, LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two members every second! We continue to strive to connect the world’s professionals, making them more productive and successful. LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes the game by allowing users the ability to discover the sales insight necessary for a sales organization to effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship product, “Sales Navigator.” My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing on the mid-market space. If you would like to learn more about how we can transform your sales organization through social selling, please contact me via InMail!
  15. 15. TIP 4 Customize your public profile URL Put it on your business card and in your email signature file.
  16. 16. TIP 5 Add your contact information Only your direct connections can see All LinkedIn members can see
  17. 17. TIP 6 Add rich media  Turn your profile into a sales opportunity by:  Enhancing your profile visually  Adding content relevant to the products and services you sell
  18. 18. TIP 7 Customize links to websites Provide a call to action that directs customers to do something at the destination page, such as:  Subscribe to an eNewsletter  Download a case study  Take a survey
  19. 19. TIP 8 Update your current and past positions  Demonstrate how you help your customers solve their business problems  Use keywords  Include rich media  Show your career trajectory
  20. 20. TIP 9 Add your education Showcase your education Which will also allow you to…
  21. 21. Intrebari?
  22. 22. Marketing Solutions Growing Awareness & Marketing Your Organisation
  23. 23. LinkedIn Confidential ©2013 All Rights Reserved
  24. 24. Be accurate Be engaging Be everywhere 25 How do brands cultivate these relationships? Three keys to success:
  25. 25. LinkedIn Confidential ©2013 All Rights Reserved LinkedIn enables charities to identify key audiences
  26. 26. LinkedIn Confidential ©2013 All Rights Reserved Care este profilul demografic al donatorului in Romania? Care este profilul specific al donatorului pentru diferite ONG-uri?
  27. 27. LinkedIn Confidential ©2013 All Rights Reserved Source: Europa TGINet 2013 R2: Base: UK, LinkedIn Members LinkedIn members are motivated to act by online & radio engagement by charities
  28. 28. Company Page Your home on the world’s largest professional network Be found by and connect to the people that matter most Leverage as a hub for your marketing, campaigning and lobbying efforts Represent what your organisation stands for with content Start a dialogue and nurture it into long term engagement
  29. 29. Organic and Sponsored Updates Engage with your followers and extend your reach to your full audience across all devices 25% higher engagement on display when coupled with SUs
  30. 30. LinkedIn Self-Publishing Platform
  31. 31. Groups Cultivate long lasting relationships Build long term relationships with your target audience through conversation and content Achieve viral growth and word of mouth through public groups
  32. 32. Masurare si optimizare
  33. 33. 37 Five key takeaways: 1. Decide who you want to reach 2. Customize your company page 3. Start posting content from your company page to organic followers or through sponsoring content to target audiences 4. Become a Publisher 5. Become a thought leader around your area of expertise and start a Group
  34. 34. 38 QUESTION?
  35. 35. 39 THANK YOU FOR LISTENING.

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