Tips & tricks despre cum sa ai o prezenta puternica pe LinkedIn, daca esti ONG. Prezentare sustinuta de Nicoleta Benga, Account Manager, Marketing Solutions la LinkedIn, in cadrul Scolii Digitale pentru ONG-uri. Scoala Digitala pentru ONG-uri este un program creat si sustinut de Asociatia TechSoup Romania - https://ongonline.techsoup.ro/

2. Agenda
Misiunea LinkedIn
Networking pentru ONG-uri si profilul LinkedIn
Marketing LinkedIn pentru ONG-uri

3. Connect the world’s professionals
to make them more productive
and successful
Our mission

4. Create economic opportunity
for every member of the global
workforce
Our vision

5. Create economic opportunity
Realize your
dream job
Find work Be great at what
you do

6. THE ECONOMIC GRAPH

7. Connecting talent with opportunity
at massive scale

8. Networking pentru organizatii non-guvernamentale
©2014 LinkedIn Corporation. All Rights Reserved.

9. 9
• Ability to Challenge and Educate your donors
• Provide an authentic Opinion and Insight
about your cause, which the donor may have
previously been unaware of
• Deliver incremental Value in the form of
meeting the donor’s charitable objectives
Raise funds on the basis of knowledge and insight
Corporate Executive Board 2012 – The Challenger Sale

10. ©2013 LinkedIn Corporation. All Rights Reserved. 10
Enter, Social Fundraising
Leveraging your social brand to fill your network
with the right people, insights
and relationships
LinkedIn’s Vision
Create economic opportunity
for every professional around the world

11. How can your LinkedIn profile help
you network with the right people?

12. Showcase your skills
Create a professional brand
Use the right tone
What would prospects or customers want to know
about you? Be descriptive. Tell your story.
Complete your profile
Aim for 100% profile completeness
Add rich content
Slideshare deck, presentation video, etc.
Add skills and generate endorsements

13. Make it descriptive who you are, what you do, and the value you
provide.
TIP 1 Write a compelling headline
Carlton Seymour
Integrated Solutions: Aligning your workplace to support your
corporate objectives
Matthew Alba
Enterprise Account Executive, TeraSync Solutions,
Transforming Marketing Departments with Social Networking
Shannon Frank
Account Executive, Hancock Media: Helping ad agencies
extend their reach on social networking sites.

14. TIP 2 Upload a professional photo
Profiles with photos are 11 times
more likely to be viewed than those without
What’s wrong with these photos? Offer your critique.

15. TIP 3 Tell your story in your summary
Showcase your expertise. Convey your passion.
Provide a “Call to Action.”
Your background
Your company
Your passion
A call to action
Summary
As a sales professional, throughout my career I have always been passionate about building relationships
and adopting new concepts that better myself, my company and my client’s experience.
During this time, I have had the privilege of working alongside talented individuals at major companies,
such as Staples and ADP, in various offices throughout North America.
I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013,
LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two
members every second! We continue to strive to connect the world’s professionals, making them more
productive and successful.
LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social
selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes
the game by allowing users the ability to discover the sales insight necessary for a sales organization to
effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship
product, “Sales Navigator.”
My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing
on the mid-market space.
If you would like to learn more about how we can transform your sales organization through social selling,
please contact me via InMail!

16. TIP 4 Customize your public profile URL
Put it on your business card and in your email signature file.

17. TIP 5 Add your contact information
Only your direct connections can see
All LinkedIn members can see

18. TIP 6 Add rich media
 Turn your profile into a sales opportunity by:
 Enhancing your profile visually
 Adding content relevant to the products and services you sell

19. TIP 7 Customize links to websites
Provide a call to action that directs
customers to do something at the
destination page, such as:
 Subscribe to an eNewsletter
 Download a case study
 Take a survey

20. TIP 8 Update your current and past positions
 Demonstrate how you
help your customers solve
their business problems
 Use keywords
 Include rich media
 Show your career
trajectory

21. TIP 9 Add your education
Showcase your education
Which will also allow you to…

22. Intrebari?

23. Marketing Solutions
Growing Awareness & Marketing Your Organisation

24. LinkedIn Confidential ©2013 All Rights Reserved

25. Be accurate Be engaging Be everywhere
25
How do brands
cultivate these
relationships?
Three keys
to success:

26. LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn enables charities to identify key
audiences

27. LinkedIn Confidential ©2013 All Rights Reserved
Care este profilul demografic al donatorului
in Romania?
Care este profilul specific al donatorului
pentru diferite ONG-uri?

28. LinkedIn Confidential ©2013 All Rights Reserved
Source: Europa TGINet 2013 R2:
Base: UK, LinkedIn Members
LinkedIn members are motivated to act by online
& radio engagement by charities

29. Company Page
Your home on the world’s largest professional network
Be found by and connect to the
people that matter most
Leverage as a hub for your
marketing, campaigning and
lobbying efforts
Represent what your organisation
stands for with content
Start a dialogue and nurture it
into long term engagement

30. Organic and Sponsored Updates
Engage with your followers and extend your reach to your full audience
across all devices
25% higher engagement on
display when coupled with SUs

31. LinkedIn Self-Publishing Platform

32. Groups
Cultivate long lasting relationships
Build long term
relationships with your
target audience through
conversation and content
Achieve viral growth and
word of mouth through
public groups

35. Masurare si optimizare

37. 37
Five key takeaways:
1. Decide who you want to reach
2. Customize your company page
3. Start posting content from your company
page to organic followers or through
sponsoring content to target audiences
4. Become a Publisher
5. Become a thought leader around your
area of expertise and start a Group

38. 38
QUESTION?

39. 39
THANK YOU FOR
LISTENING.