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Tapping into the Growth Goldmine: Why MSPs Should Join Peer Groups
This document discusses the benefits that managed service providers (MSPs) can gain by joining peer groups. It introduces an expert in peer groups, Clark IT, and outlines some of the challenges MSPs face along with how peer groups can help address them. Peer groups are defined as boards of like-minded advisers who meet to share best practices. The document suggests MSPs can benefit from peer groups through learning from other MSPs, networking opportunities, better market understanding, and work-life balance. Clark IT discusses how their involvement in peer groups has benefited their business and them personally.
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Tapping into the Growth Goldmine: Why MSPs Should Join Peer Groups
- 1. Tapping into theGrowth Goldmine: Why MSPs Should Join Peer Groups Ariane Pollock EMEA Marketing Coordinator apollock@efolder.net linkedin.com/in/arianepollock
- 2. Agenda • Expert Introduction •MSP Challenges • What is a Peer Group? • Why Should MSPs Join a Peer Group? • Partner Discussion • Q&A 2 © 2016 eFolder, Inc. All Rights Reserved.
- 3. Expert Introduction © 2016eFolder, Inc. All Rights Reserved. 3
- 4. Clark IT © 2016eFolder, Inc. All Rights Reserved.4 Founded in 1991 200 active clients Client base across Scotland Serves SMBs across all verticals
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- 6. Partner Challenges © 2016eFolder, Inc. All Rights Reserved. 6 • Not enough time • Not enough resources • Not leveraging vendor relationships enough • Trouble hiring and keeping the right kinds of talents
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- 8. What is aPeer Group? © 2016 eFolder, Inc. All Rights Reserved.8 A peer group is a board of like-minded advisers comprised of peers who meet to share best practices and hold each other accountable for pursuing individual goals.
- 9. Clark IT’s PeerGroup Involvement © 2016 eFolder, Inc. All Rights Reserved.9 How do peer groups differ from business groups?
- 10. Well-known peer groups ©2016 eFolder, Inc. All Rights Reserved.10
- 11. Clark IT’s PeerGroup Involvement © 2016 eFolder, Inc. All Rights Reserved.11 What peer groups are you part of?
- 12. Why MSPs shouldjoin peer groups © 2016 eFolder, Inc. All Rights Reserved.12 Learning from other MSPs Networking Opportunity Better Market Understanding Work-Life Balance
- 13. Clark IT’s PeerGroup Involvement © 2016 eFolder, Inc. All Rights Reserved.13 How has Clark IT benefited from peer groups?
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- 15. Partner Panel Discussion ©2015 eFolder, Inc. All Rights Reserved. 15 • What have been the biggest changes to your business since you joined a peer group?
- 16. Partner Panel Discussion ©2015 eFolder, Inc. All Rights Reserved. 16 • What have been the biggest changes to your business since you joined a peer group? • How has your involvement in your peer groups grown or evolved over the years?
- 17. Partner Panel Discussion ©2015 eFolder, Inc. All Rights Reserved. 17 • What have been the biggest changes to your business since you joined a peer group? • How has your involvement in your peer groups grown or evolved over the years? • How do these groups help you benchmark success?
- 18. Partner Panel Discussion ©2015 eFolder, Inc. All Rights Reserved. 18 • What have been the biggest changes to your business since you joined a peer group? • How has your involvement in your peer groups grown or evolved over the years? • How do these groups help you benchmark success? • How has joining a peer group benefited you on a personal level?
- 19. Partner Panel Discussion ©2015 eFolder, Inc. All Rights Reserved. 19 • What have been the biggest changes to your business since you joined a peer group? • How has your involvement in your peer groups grown or evolved over the years? • How do these groups help you benchmark success? • How has joining a peer group benefited you on a personal level? • What is the one question we ‘should’ ask about peer groups?
- 20. Partner Panel Discussion ©2015 eFolder, Inc. All Rights Reserved. 20 • What have been the biggest changes to your business since you joined a peer group? • How has your involvement in your peer groups grown or evolved over the years? • How do these groups help you benchmark success? • How has joining a peer group benefited you on a personal level? • What is the one question we ‘should’ ask about peer groups? • How many resources do you invest into your peer group involvement?
- 21. Partner Panel Discussion ©2015 eFolder, Inc. All Rights Reserved. 21 • What have been the biggest changes to your business since you joined a peer group? • How has your involvement in your peer groups grown or evolved over the years? • How do these groups help you benchmark success? • How has joining a peer group benefited you on a personal level? • What is the one question we ‘should’ ask about peer groups? • How many resources do you invest into your peer group involvement? • What should a business owner consider before joining a peer group?
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- 23. 23 © 2016eFolder, Inc. All Rights Reserved. eFolder Playbooks Playbooks include pre-made marketing materials: • Videos • Emails • White papers • Brochures • eBooks • Client pitch decks • And much more!
- 24. Thank You! Ariane Pollock EMEAMarketing Coordinator apollock@efolder.net linkedin.com/in/arianepollock