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Boosting Your Bottom Line: Three Successful
Partners Share How to Increase Your MRR by
Selling Anchor
Ted Hulsy
VP Marketing, eFolder
ehulsy@efolder.net
linkedin.com/in/tedhulsy
Agenda
© 2016 eFolder, Inc. All Rights Reserved.2
Partner Introductions
eFolder Anchor In a Nutshell
Partner Panel
Questions and Discussion
© 2016 eFolder, Inc. All Rights Reserved.3
Agenda
Partner Introductions
eFolder Anchor In a Nutshell
Partner Panel
Questions and Discussion
© 2016 eFolder, Inc. All Rights Reserved.4
Michael Ferree
Manager, Technology Support,
Dahill Office Technology
Partner Introductions
Antonio Stroman
President,
The Brass Effect
Brad Walser
President,
Walser Technology Group
© 2016 eFolder, Inc. All Rights Reserved.
Founded in 1987
14+ employees in their IT component alone
Mainly serves the San Antonio/Gulf Coast region of Texas, but
also has clients in California and Las Vegas.
98% of clients are on bundled managed services
Managed services broken down between managed IT services and
managed print services
Dahill Office Technology
5
The Brass Effect Incorporated
© 2016 eFolder, Inc. All Rights Reserved.6
Primarily serves the medical vertical
Founded in 2009
Serves Frisco,Texas and surrounding cities (Plano, some of
Dallas, Richardson)
4 employees
IT services include antivirus, cloud computing, andVoIP
© 2016 eFolder, Inc. All Rights Reserved.
Founded in 2003
12 employees
On-site data center lets WTG offer enterprise
services tailored to SMBs
Has over 150 managed service clients
Serves Salisbury, NC and surrounding Rowan County
Walser Technology Group
7
© 2016 eFolder, Inc. All Rights Reserved.8
Agenda
Partner Introductions
eFolder Anchor In a Nutshell
Partner Panel
Questions and Discussion
eFolder Anchor In a Nutshell
© 2016 eFolder, Inc. All Rights Reserved.9
Built for IT service providers, MSPs and VARs
Anchor: Built for
MSPs
Fully brandable
SaaS or Private Cloud
Deployments
Agenda
© 2016 eFolder, Inc. All Rights Reserved.11
Partner Introductions
eFolder Anchor In a Nutshell
Partner Panel
Questions and Discussion
12 © 2016 eFolder, Inc. All Rights Reserved.
• What need did you and your clients have for
you to adopt Anchor?
• How do you convince clients they need a
business-grade file sync solution?
• How do you position Anchor against
consumer-grade solutions (i.e., how to sell
against "free")?
• How do you create your own Anchor value
prop?
Partner Panel
Agenda
© 2016 eFolder, Inc. All Rights Reserved.13
Partner Introductions
eFolder Anchor In a Nutshell
Partner Panel
Questions and Discussion
© 2016 eFolder, Inc. All Rights Reserved.14
Questions and Discussion
Thank you!
Ted Hulsy
VP Marketing, eFolder
ehulsy@efolder.net
linkedin.com/in/tedhulsy

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Boosting Your Bottom Line: Three Successful Partners Share How to Increase Your MRR by Selling Anchor

  • 1. Boosting Your Bottom Line: Three Successful Partners Share How to Increase Your MRR by Selling Anchor Ted Hulsy VP Marketing, eFolder ehulsy@efolder.net linkedin.com/in/tedhulsy
  • 2. Agenda © 2016 eFolder, Inc. All Rights Reserved.2 Partner Introductions eFolder Anchor In a Nutshell Partner Panel Questions and Discussion
  • 3. © 2016 eFolder, Inc. All Rights Reserved.3 Agenda Partner Introductions eFolder Anchor In a Nutshell Partner Panel Questions and Discussion
  • 4. © 2016 eFolder, Inc. All Rights Reserved.4 Michael Ferree Manager, Technology Support, Dahill Office Technology Partner Introductions Antonio Stroman President, The Brass Effect Brad Walser President, Walser Technology Group
  • 5. © 2016 eFolder, Inc. All Rights Reserved. Founded in 1987 14+ employees in their IT component alone Mainly serves the San Antonio/Gulf Coast region of Texas, but also has clients in California and Las Vegas. 98% of clients are on bundled managed services Managed services broken down between managed IT services and managed print services Dahill Office Technology 5
  • 6. The Brass Effect Incorporated © 2016 eFolder, Inc. All Rights Reserved.6 Primarily serves the medical vertical Founded in 2009 Serves Frisco,Texas and surrounding cities (Plano, some of Dallas, Richardson) 4 employees IT services include antivirus, cloud computing, andVoIP
  • 7. © 2016 eFolder, Inc. All Rights Reserved. Founded in 2003 12 employees On-site data center lets WTG offer enterprise services tailored to SMBs Has over 150 managed service clients Serves Salisbury, NC and surrounding Rowan County Walser Technology Group 7
  • 8. © 2016 eFolder, Inc. All Rights Reserved.8 Agenda Partner Introductions eFolder Anchor In a Nutshell Partner Panel Questions and Discussion
  • 9. eFolder Anchor In a Nutshell © 2016 eFolder, Inc. All Rights Reserved.9
  • 10. Built for IT service providers, MSPs and VARs Anchor: Built for MSPs Fully brandable SaaS or Private Cloud Deployments
  • 11. Agenda © 2016 eFolder, Inc. All Rights Reserved.11 Partner Introductions eFolder Anchor In a Nutshell Partner Panel Questions and Discussion
  • 12. 12 © 2016 eFolder, Inc. All Rights Reserved. • What need did you and your clients have for you to adopt Anchor? • How do you convince clients they need a business-grade file sync solution? • How do you position Anchor against consumer-grade solutions (i.e., how to sell against "free")? • How do you create your own Anchor value prop? Partner Panel
  • 13. Agenda © 2016 eFolder, Inc. All Rights Reserved.13 Partner Introductions eFolder Anchor In a Nutshell Partner Panel Questions and Discussion
  • 14. © 2016 eFolder, Inc. All Rights Reserved.14 Questions and Discussion
  • 15. Thank you! Ted Hulsy VP Marketing, eFolder ehulsy@efolder.net linkedin.com/in/tedhulsy