The document compares two cafes - Cheong Foh Cafe founded in 1954 and Geographer Cafe founded in 1999. Cheong Foh Cafe is a family business established for 60 years in Klang, Malaysia serving 500-600 customers daily from young to old loyal customers. Geographer Cafe is located in Melaka, Malaysia with 15 employees serving 500-600 tourists daily. Both cafes aim to improve quality, variety, pricing, advertising and atmosphere to compete against other cafes through strategies like expanding branches, improving training, and getting customer feedback.

1. EFFECTIVE PUBLIC COMMUNICATION
OLD SCHOOL CAFÉvs. MODERN CAFÉ

2. CHEONG FOH CAFÉvs. GEOGRAPHER CAFÉ

3. CHEONG FOH
CAFÉ
Founded: 1954 by Mr. Chong
York Lee
Address: 1, Lorong Gopeng,
41400 Klang, Malaysia.
Number of employees: 10
Number of customers:
500- 600/daily
Customer range: From young
adults to loyal old customers

4. GEOGRAPHER
CAFÉ
Founded: August 1999 by
Peter and his
friends
Address: 83, Jalan Hang Jebat,
75200 Melaka,
Malaysia.
Number of employees: 15
Number of customers: 500-
600/daily
Customer range: Tourist

5. CHEONG FOH CAFÉ

6. ANOTHER FAMOUS CAFÉIN KLANG
COMPETITORS

7. (1) Pricing
(2) Advertisement
(3) Variety of Dishes
(4) Quality of Food
(5) Quality of Service
(6) Atmosphere
STRATEGIES

8. OBSTACLE AND CHALLENGES
“Armed with passion, determination, hard
work, good training (and most
importantly a good team of staff), you'll
have no problem in the industry.”

9. • Established 60 years ago
• Family business
• Surrounded by cafés and bistro
NATURE OF BUSINESS

10. TEH C SPECIAL COFFEE

11. TOAST HALF- BOILED EGG

12. COFFEE POWDER HOMEMADE KAYA

13. GEOGRAPHER CAFÉ

14. HEALTHY COMPETITONS
COMPETITORS

15. (1) Advertisement
(2) Variety of Dishes
(3) Quality of Food
(4) Quality of Service
(5) Atmosphere
STRATEGIES

16. OBSTACLE AND CHALLENGES
"Treat your customers how you'd like to
be treated as a customer yourself. If you
won't drink this drink you just made, don't
ever serve it to your customers. Same
goes for food."
- Kristine Tang, manager of Geographer café

17. • Surrounded by cafés and bistro
• Very outstanding due to its historical
background and their good principle
• Serves healthy food
NATURE OF BUSINESS

18. TOM YAM COCONUT SOUP
SWEE SOUR CHICKEN

19. CORONA EXTRA COFFEE PLUM JUICE

20. CHEONG FOH CAFÉ

21. CHEONG FOH CAFÉ
- FUTURE PLAN
?
COMING
SOON
C U LATTE
HEADQUATER BRANCH

22. EXPANSION OF CHEONG FOH CAFÉ
ECONOMY RICE
FACTORY PRODUCTION

23. SUSTAIN
GOOD RELATIONSHIP PARTNER NETWORK

24. GEOGRAPHER CAFÉ

25. GEOGRAPHER CAFÉ
- FUTURE PLAN
EMPLOYEE TRAINING BUSINESS MODEL (ADVERTISEMENT & etc.)

26. EXPANSION OF GEOGRAPHER CAFÉ
LOCATE ANOTHER NEW BRANCH SOCIAL MEDIA

27. SUSTAIN
MARKET RESEARCH
Are the competitors making better products?
Market in good response on products?
FEEDBACK FROM CUSTOMERS