This out of the box, first of its kind conference is the 1st of 3 conferences which will be jointly organized by AYS Lifestyle and Asif International for 2014. Dates: May 20th to 21st 2014, KL. Check out www.marketinghalal.net for more information. Sign up by March 31st for early bird discount! Watch this space for our next 2 exciting conferences coming your way: 1. International Halal Cosmetics Conference, Exhibition and Business Matching, September 2nd to 3rd, 2014. 2. World Halal Ingredients Conference, Exhibition and Business Matching, November 18th to 19th, 2014.

1. Register Now!!!

2. • To highlight the challenges & opportunities available in the
halal industry
• To provide strategies for marketing halal
• To provide information on the global halal industry
• To explore cross - border trade opportunities in the halal sector
Objective of the Conference

3. Program: Day 1
• 08.00 am
Registration and Networking
• 09.00 am
Welcome Address
Dr. Abdul Kabur Ibrahim, CEO, Asif International (M) Sdn Bhd
• 09.10 am
Official Opening and Speech by Guest of Honor
Dato Sri Mustapa Bin Mohamed, Minister for International Trade and Industry, Malaysia
(Invited)
• 09.25 am
MOU signing between Asif International (M) Sdn Bhd and AYS Sdn Bhd
• 09.35 am
Tea Break & Press Conference
• 10.15 am
Keynote Address:
Marketing Halal: Creating New Economy. New Wealth
Mr.RJ.Liow, Founder & CEO, AYS Sdn Bhd
• 11.00 am
Marketing Malaysia Halal to the World: Opportunities and Challenges Awaiting
Malaysian Companies
Dato Sri Jamil Bidin, CEO,Halal Industry Corporation, Malaysia
• 11.45 am
New Market Creation with Halal Market as a Blue Ocean Strategy
Mr. Raj Kumar, Vice President of Global Consulting, UCSI Blue Ocean Strategy Consulting
Group
• 12.30 pm
Halal Certification as a Competitive Advantage for Companies Competing in the Global
Markets
Tuan Haji Wan Johari, Halal Expert
• 1.15 pm Lunch Break & Networking
Programme (Day 1)
• 2.15 pm
Panel Discussion:
Critical Success Factors in Managing A Successful Halal Operation – The Industry
Experience
Moderator: Mr. Raj Kumar, Vice President of Global Consulting, UCSI Blue Ocean
Strategy Consulting Group
Panelists:
Tuan Haji Wan Johari, Halal Expert
Mr. Othman Md. Yusoff (Chairman: Nestle Halal Committee, and Manager – Halal
Affairs, Nestle Malaysia)
• 3.00pm
The Do’s and Don’ts when Marketing Halal Consumer Products to Non-Muslim
Majority Markets
Datin Prof Dr Clara L. Chee, Clara International Beauty Group Sdn Bhd
• 3.45pm
Tea break
• 4.00pm
How Can The Food Industry Leverage On The Trends And Opportunities in the Halal
New Economy?
Dato’ Nelson Kwok: Founder of Nelson Franchise & President of Malaysia Retail Chain
Association
• 4.45pm
Panel Discussion:
Critical Success Factors When Marketing Halal – The Industry Experience
Moderator: Mr. Yunus Ali, Assistant Professor,Monash University
Panelists:
Dato’ Nelson Kwok: Founder of Nelson Franchise & President of Malaysia Retail Chain
Association
Mr. Mark Tiemen, Halal Logistic Specialist
• 5.30 pm End of Day 1

4. Program: Day 2
• 8.30 am Registration
• 9.00 am
Case Studies on Marketing Halal Services: The Challenges in Marketing Islamic Finance v
Conventional Banking
CEO, CIMB Islamic
• 9.45 am
Marketing Halal Travel: The New Wave in Halal Industry?
Mr. Foo Kok Teng, General Manager, Kris International Traveltours Sdn Bhd
10.30 am Tea break
• 10.45 am
Public Relations as a Strategic Tool in Communicating Corporate and Brand Personalities
When Marketing Halal
Ms. Sairana Mohd Saad, Communication Advisor
• 11.30 am
Creating Multimillion Dollar Business by Marketing through Social Medias
Ms. Fione Tan, CEO, eOneNet.com
• 12.15 pm
Government Incentives for Malaysian Companies in the Halal Industries
Director, Industry Development, Halal Industry Development Corporation Malaysia
• 1-2 pm
Closing Remarks, Lunch & Networking
Programme (Day 2)

5. Speaker
Mr. RJ. Liow
Founder and CEO
AYS Group
Dato’ Seri Jamil Bidin
Managing Director/Chief
Executive officer of Halal
Industry Development
Corporation Sdn Bhd
Dato’ Nelson Kwok
Founder and CEO of
Nelson’s Corn
Fione Tan
President & CEO of
eOneNet.com
FOO KOK TENG
Head of Travel & Tourism Division
in Sri Inderajaya Group Of Cos
Othman bin Md Yusoff
Chairman of Nestlé
Halal Committee
Raj Kumar
Vice President of Global Consulting
Dr Mohd Yunus Ali
Associate Professor of
Marketing at Monash University

6. • * HRDF –SBL Claimable
• Early Bird Rate: RM 980.00 per person (Early bird must register and
pay before March 31st, 2014)
• Normal Rate: RM 1100.00 (Normal rate applies after March
31st, 2014)
• (Inclusive of lunch & tea breaks)
• Enjoy Group Discount up to 10% (Applicable for 3 or more from the
same organisation)
• Student Rate: RM 250.00 per person
Participant Fees

7. • Kindly fill the enclosed registration form & fax it to
Tel: +603-626 38550, Fax: +603-626 20564
OR
• Email the form to farah@ays.com.my
Registration
Online registration :
www.marketinghalal.net

8. AYS Sdn Bhd (AYS), manages equity investment in the fast moving consumer
goods and educational industries.
AYS provides specialist advisory to organizations in the areas of International
Market Entry, Learning Program on Halal Entrepreneurship and Halal
Ecosystem. AYS Lifestyle is its subsidiary focuses on MICE.
For enquiry on services please write to Mr. RJ. Liow, Founder & CEO of AYS
Sdn Bhd at lrj@ays.com.my.
AYS: The co-organizer