Chong Kok Kopitiam is a small coffee shop in Klang, Selangor, Malaysia that has been in business for over 80 years. It was started in 1940 by the great grandfather of the current owner and still retains its original interior. Coliseum Cafe and Grill Room is one of the oldest cafes in Kuala Lumpur, operating since 1921. It was founded by the Chua Cheng Bok family and later sold in 2011. Both establishments are well-known, local institutions that attract customers through their long history and traditional cuisine.

3. LOCATION
TEAM
ASSIGNMENT
RESEARCHES METHODOLOGY

5. ORIGINS

6. ORIGINS

7. ORIGINS

9. Name: Chong Kok Kopitiam
Location: 5, Jalan Stesen, Kawasan 1, 41000 Klang, Selangor, Malaysia
Number of employees and branches: They have no branches and around 8
employees.
Main products and services sold: Toast, buns, coffee, ‘kampung' eggs
Estimated current number of customers:
Weekends - almost 100 to 150 customers
Weekdays - 60 to 80customers daily

10. When were the business is found?
The business is found around 4 generations ago on the year 1940.
Who are the founders?
The great grandfather of Ms Foo which the name is unknown started
the business with his friends. However, they did not change the interior
of the shop which was remained till today.
Whats their motive for starting the business?
The motive is to earn a living when the founders landed in Malaysia.
What’s their recent Development?
They are now one of the most well known kopitiam in Klang. They have
been interviewed by many reporters, journalist and columnist.

11. Name: Coliseum Cafe and hotel
Location: 98-100 & 102 Jalan Tuanku Abdul Rahman ,50100 Kuala Lumpur Malaysia
Number of employees and branches: They have 3 branches and around 10 to 12 employees
per branch.
Main products and services sold: sizzling steak and hainanese cuisine
Estimated current number of customers: During the weekend the number of customers will
be crowded 50 to 80 customers . For weekdays, the crowd is estimated around 20 to 50
customers per day.
When were the business is found?
1921, by the family of Chua Cheng Bok

12. Who are the founders?
The founders were the family of Chua Cheng Bok and they sold it to Low
Ching Hoe at the year 2011
Whats their motive for starting the business?
The motive is to set up a cafe that is coliseum themed, it was named
after the coliseum theatre not far from it’s cafe.
What’s their recent Development?
They are now one of the most historical cafe in Kuala Lumpur. They
have won many awards and is often visited by celebrities and ministers
of Malaysia.

14. WHO?

15. CHONG KOK KOPITIAM

16. STRATEGY #1
CROWD ATTRACTION

17. COLISEUM CAFE & GRILL ROOM

18. STRATEGY #1
SINCE 1921

19. STRATEGY #2
= VALUE

20. STRATEGY #3
HAINANESE
x
WESTERN

21. STRATEGY #4
AMBIENCE

22. STRATEGY #5
SERVICE

24. CUSTOMERS
MEDIA COVERAGE COMBATING COMPETITORS
OPEN FOR MORE THAN 50 YEARS

25. RESTAURANT LAYOUT AND ATMOSPHERE
CHONG KOK KOPITIAM COLISEUM CAFE AND GRILL ROOM

27. WORKERS
MAIN PRODUCTS SOLD CURRENT BRANCHES
BUSINESS HOUR
ANNUAL REVENUE

32. CHONG KOK KOPITIAM

33. COLISEUM CAFE AND GRILL ROOM