This document outlines William Hutchinson's personal brand exploration and development plan, which includes defining his identity, profession, skills, goals, and strategy for networking and marketing as an entrepreneur. While he discusses pursuing digital marketing, he notes he has no relevant experience, education, or skills and plans to own an unrelated power washing business instead. The document appears to be an assignment for a college class rather than a genuine personal branding exercise.
LinkedIn Marketing for-China to USA-Travel AgenciesRichard Uzelac
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Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
Personal Branding and LinkedIn Marketing Presentation 2016Jasmine Sandler
Jasmine Sandler, an expert in Personal Branding for Executives and Entreprenuers and a Global LinkedIn Marketing Trainer presents her Personal Branding and LinkedIn Presentation. She has delivered this to over 250+ organizations and corporations , helping business professionals use these marketing tactics to drive better online visibility and B2B Sales since 2006. For more info, see www.jasminesandler.com
Did you know that LinkedIn has over 347 million members and their average salary is over $100,000? This social
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Sabrina Suero helps beauty cosmetic lines increase customer engagement by connecting to the heart and desires of men and women through digital media experiences that appeal to every sense.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
LinkedIn Marketing for-China to USA-Travel AgenciesRichard Uzelac
LinkedIn Marketing for the Chinese to USA Tourist. Travel agent and travel agencies can benefit from properly marketing to the affluent Chinese traveler.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
Personal Branding and LinkedIn Marketing Presentation 2016Jasmine Sandler
Jasmine Sandler, an expert in Personal Branding for Executives and Entreprenuers and a Global LinkedIn Marketing Trainer presents her Personal Branding and LinkedIn Presentation. She has delivered this to over 250+ organizations and corporations , helping business professionals use these marketing tactics to drive better online visibility and B2B Sales since 2006. For more info, see www.jasminesandler.com
Did you know that LinkedIn has over 347 million members and their average salary is over $100,000? This social
media giant is one of our most powerful and lucrative business resources. According to LinkedIn's Newsroom, there
are 2 new professionals joining every second. Come learn how to attract this abundance of prospects and turn them
into a business opportunity
Sabrina Suero helps beauty cosmetic lines increase customer engagement by connecting to the heart and desires of men and women through digital media experiences that appeal to every sense.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
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Ethnobotany and Ethnopharmacology:
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2. I have lived a life of gratitude and change. I
joined the Army after meeting my wife and
started to turn my life around. Once joining the
Army, I realized I needed to live a life of honor,
integrity and truth. That is how I will always
portray myself and my brand.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Entrepreneur
• Digital Forensics Analyst
• Market Research Analysts
BRAND ARCHETYPE –My brand
archetypes allow for me to be a
more unique person. I follow with
my heart and lead with my insight
and intelligence. I do this while also
trying to make everyone around me
happy and content in order to
maintain a professional
environment.
Digital Marketing Analyst for Small- and Large- Scale businesses
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Gary Vaynerchuk
Outreach Plan:
• I will fill out their online or paper application
• I will utilize their online resources to obtain the needed
email to contact them.
• After initial contact with them I will wait one month
before reaching out to them for their decision.
PROFILE
PICTURE
CEO at Vayner Media
Melissa Torres
PROFILE
PICTURE Digital Marketing Manager at
LinkedIn
Elise Lots
PROFILE
PICTURE Director at Bolt Data
Outreach Plan:
• I will fill out their online or paper application
• I will utilize their online resources to obtain the needed
email to contact them.
• After initial contact with them I will wait one month
before reaching out to them for their decision.
Outreach Plan:
• I will fill out their online or paper application
• I will utilize their online resources to obtain the needed
email to contact them.
• After initial contact with them I will wait one month
before reaching out to them for their decision.
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• By the start of 2023 I want to have already been
running my own business bringing in 25% more
revenue than I currently am at my job now.
Mid Term: (2030)
• Seven years from 2023 I want to have established
enough money to open a second shop ran by family
in a separate state. With both offices bringing in six
figures.
Long Term: (2050)
• At 55 years old I hope to sell both businesses and
retire. This way I can focus on what years I have left
to have fun with loved ones.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
S
Microsoft Office Proficiency
SOFT
HARD
Novice / Adept / Expert
Welding Novice / Adept / Expert
Communication Novice / Adept / Expert
Writing/Typing Novice / Adept / Expert
Coding
SOFT
HARD
Novice / Adept / Expert
Computer Support Novice / Adept / Expert
Communication Novice / Adept / Expert
Security Analytics Novice / Adept / Expert
7. I will help everyone I can even if I don’t have
the means to help myself.
PROMISE
8. CREDENTIALS
Work Experience:
• Public Safety Specialist - FT (Cincinnati
Library) 2019 - Now
• Campus Safety - PT (Thomas More
University) 2018 - Now
Education:
• High School Diploma – Whiteland Community High School (2014)
Awards:
• Rufus Award for outstanding duty to the
public library system.
• Army Achievement Medal
9. COMPETITION
Deanna Read
Industry Experience:
• Lavi Industries 2019 - Present
Education:
• Bachelor of Science, Business – Digital Marketing
Leadership Experience:
• Marketing Manager
Skills and Proficiencies:
• Marketing - 39 endorsements
• Marketing Strategy - 21 endorsements
• Marketing Management - 8 endorsements
William Hutchinson
Overall Online Presence:
• She has 500+ connections, banner image is
customized, headshot very professional, profile is very
detailed , no published articles, active on other social
media,
• Grade: Superior?, 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• None
Leadership Experience:
• None
Skills and Proficiencies:
• None
Overall Online Presence:
• No LinkedIn Profile Created
• Grade: Poor, 00 out of 100
10. COMPETITION
Jonathan L
Noteworthy Experience:
• Edge Academy Certified: Marketing Foundations
• Volunteer Marketing Advisor for InMotion
William Hutchinson
HEADSHOT
Industry Experience:
• Marketing Technologist at Procter and Gamble
Education:
• Bachelor of Science, Kinesiology
Sports Marketing and Management
Skills and Proficiencies:
• Digital Marketing- 47 endorsements
• SEO - 44 endorsements
• Pay Per Click - 36 endorsements
Overall Online Presence:
• He has 500+ connections, banner image is not
customized, no headshot to judge, minimal effort into
the profile, no published articles, no other forms of
social media documented
• Grade: Average, 75 out of 100
Industry Experience:
• None
Education:
• None
Leadership Experience:
• None
Skills and Proficiencies:
• None
Overall Online Presence:
• No LinkedIn profile created
• Grade: Poor, 00 out of 100
11. BRAND POSITION
For people who have the need to feel appreciated
and who need to be heard, I provide an open-door
concept that allows for you to voice your
complaints and needs with no judgment because
you are the reason, I get to do what makes me
happy.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sales & Marketing Strategies for Startup Business
‣ August 25, 2021, | 425 Ezzard Charles Dr, Cincinnati, OH
• The Future of Digital and Search Marketing Lunch and Learn
‣ August 11, 2021, | 33 E Nationwide Blvd, Columbus, OH
• Social Media Marketing Workshop
‣ August 14, 2021, | 819 Broad Ripple Ave, Indianapolis, IN
Digital Marketing
• Primary Content: In all honesty I don’t plan on using my degree the
way it is being taught here. I am strictly in this class to learn the
proper ways of marketing myself and for no one else.
• Primary Tools: I will primarily utilize yard signage, word of mouth
and social media to market. My website will be primarily used for
checking availability and booking appointments.
• Website: Very little will I use the portfolio website. I don’t like its
layout nor it’s usability between platforms. I will stick to the creation
of my own website to market my brand and business.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I already have an established mentor. My father Brian
Hutchinson is my mentor. I chose him because he has
contacts all over the nation that can help get me started
in my power washing company.
Formal Education
• Bachelors of Science, Digital Marketing Degree 2023
Technical Skills
I plan on owning my own business that has nothing to do
with Digital Marketing. I am only is this degree field because
I have wasted to much money into this school. I will not be
accepting or needing any skills in the digital marketing area.
This slide is irrelevant to me and anyone reading this.
14. William Hutchinson
You know how most people go without help? Well, what I do is listen to their
issues before offering solutions. In fact, I have helped so many people in
need of help by just listening that they usually end up realizing their issues
and ask for help getting the results they want!
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
