The document outlines a keyword research and analysis event presented by Ivan Shieldon, a certified SEO specialist. It emphasizes the importance of selecting the right keywords for improving search engine rankings and provides a case study related to the business 'Softball Hitting Online'. The document also recommends using Google's keyword tools for effective keyword research.

1. KEYWORD
RESEARCH &
ANALYSIS
EVENT ORGANIZED BY
Presented by
IVAN SHIELDON LLESOL
Certified SEO Specialist
ivan@rlcomm.org
www.twitter.com/ivanshieldon
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

2. KEYWORDS
RIGHT KEYWORDS
CASE STUDY
What is a Keyword?
GOOGLE KEYWORD TOOL
A keyword is a word or phrase
that a person enters into a
search engine like Google and
Bing.
EVENT ORGANIZED BY
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3. KEYWORDS
RIGHT KEYWORDS
Importance of Keywords
CASE STUDY
GOOGLE KEYWORD TOOL Today, most business purchasers
looking to buy a product or service
start the process by using a search
engine to find vendors and product
information
EVENT ORGANIZED BY You need to make sure you rank
high in the search engine results, for
as many search terms as possible,
and hopefully for many of the terms
that are searched on more
frequently.
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4. KEYWORDS
RIGHT KEYWORDS
Finding The Right Keywords
CASE STUDY
GOOGLE KEYWORD TOOL
Keywords used
for related
searches
Keywords
All possible
that have
related
high clicks Most keywords
and low
EVENT ORGANIZED BY cost Valuable
keywords Are
Determined
Keywords Keywords
specific to from...
specifically
your for quality
products or traffic
services
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5. KEYWORDS
RIGHT KEYWORDS Keywords Intent
CASE STUDY
GOOGLE KEYWORD TOOL
• Broad SEARCH SALES
• Brands FUNNEL
• Specifics
RESEARCH
EVENT ORGANIZED BY
CONSIDER
BUY
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6. KEYWORDS
RIGHT KEYWORDS
CASE STUDY
CASE STUDY
GOOGLE KEYWORD TOOL
SITE:
http://softballhittingonline.com/
EVENT ORGANIZED BY
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7. KEYWORDS
RIGHT KEYWORDS
CASE STUDY
Get the data needed for the
GOOGLE KEYWORD TOOL
Keyword Research:
Client Name: Paula Galan
Business Name:
Softball Hitting Online
Url: http://softballhittingonline.com/
EVENT ORGANIZED BY
Target market: US & Canada
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8. KEYWORDS
RIGHT KEYWORDS
CASE STUDY
Look for possible keywords.
GOOGLE KEYWORD TOOL Start by thinking about the 3-5
words that you think people will
search on to find your business
or businesses like yours. Then use
keyword tools to understand
EVENT ORGANIZED BY
how often people search on the
terms related to your business.
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9. KEYWORDS
RIGHT KEYWORDS
CASE STUDY
List the based keywords.
GOOGLE KEYWORD TOOL
softball hitting
softball tips
hitting tips
hitting lessons
EVENT ORGANIZED BY
softball hitting videos
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10. KEYWORDS
RIGHT KEYWORDS Google Keyword Tool
CASE STUDY Google has a few tools that make it easy to
GOOGLE KEYWORD TOOL conduct keyword research. The Google AdWords
Keyword Tool is a great place to start.
You can insert one keyword, multiple keywords, or
even your website address, and Google will then
return a list of related keywords along with simple
metrics to gauge how fierce the competition is
around each one and how many searches it gets
on both a global and local search level.
EVENT ORGANIZED BY
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11. TITLE HERE
BY LINE HERE
EVENT ORGANIZED BY
Presented by
IVAN SHIELDON LLESOL
Certified SEO Specialist
ivan@rlcomm.org
www.twitter.com/ivanshieldon
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220