This presentation was shared during GDaysMandaue on May 10, 2014.
The presentation highlights the basic Internet marketing strategies and checklist businesses can do to increase their visibility online using Google free tools.
Should you have any question, please don't hesitate to email me at ruben@inewmedia.org
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
Differentiating Yourself - How to standout & showcase your rockstar talentMelissa Wilfley
Guest lecture I gave at Republic Polytechnic College in Singapore to their UX program students on how to stand out and differentiate themselves when entering the workforce. Topics covered:
1. What your portfolio must contain
2. How best to use and leverage LinkedIn
3. How real-world companies actually consider you
We are providing Digital Solutions to clients spread across the globe. Our services provide ethical Digital Marketing Services which offers innovative solutions – Search Engine Optimization Services, Search Engine Marketing Services, Social Media Marketing Services, Content Marketing Services, Email Marketing Services, Web Designing Services.
We Create Online Success Stories
and we would love your business to be next!
- Display Advertising
- SEO
- Pay per Click Advertising
- Social Media
- Email Marketing
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Im solutions(www.imsolutions.co) is a popular web designing company which deals with the projects of Web development, SEO, SEM and Email marketing Strategies.
Wisdom from 26 of the World's Greatest Technopreneurs and Business Leadersfrancisfoo
I've always been intrigued by the world of technology and live inspired by the actions of technology trailblazers. This is the first of my series on wisdom culled from some of the world's most admired technopreneurs and leaders. Hope you'll have as much fun going through the deck as I had putting them together.
A presentation made at the Southern Tagalog Industrial Engineering Seminar last September 1, 2012 at University of the Philippines - Los Banos. The event is organized by the UPLB - Industrial Engineering Students Organization (UPLB-IESO). Download the clapping / wave video at https://vimeo.com/48651988
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
Differentiating Yourself - How to standout & showcase your rockstar talentMelissa Wilfley
Guest lecture I gave at Republic Polytechnic College in Singapore to their UX program students on how to stand out and differentiate themselves when entering the workforce. Topics covered:
1. What your portfolio must contain
2. How best to use and leverage LinkedIn
3. How real-world companies actually consider you
We are providing Digital Solutions to clients spread across the globe. Our services provide ethical Digital Marketing Services which offers innovative solutions – Search Engine Optimization Services, Search Engine Marketing Services, Social Media Marketing Services, Content Marketing Services, Email Marketing Services, Web Designing Services.
We Create Online Success Stories
and we would love your business to be next!
- Display Advertising
- SEO
- Pay per Click Advertising
- Social Media
- Email Marketing
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Im solutions(www.imsolutions.co) is a popular web designing company which deals with the projects of Web development, SEO, SEM and Email marketing Strategies.
Wisdom from 26 of the World's Greatest Technopreneurs and Business Leadersfrancisfoo
I've always been intrigued by the world of technology and live inspired by the actions of technology trailblazers. This is the first of my series on wisdom culled from some of the world's most admired technopreneurs and leaders. Hope you'll have as much fun going through the deck as I had putting them together.
A presentation made at the Southern Tagalog Industrial Engineering Seminar last September 1, 2012 at University of the Philippines - Los Banos. The event is organized by the UPLB - Industrial Engineering Students Organization (UPLB-IESO). Download the clapping / wave video at https://vimeo.com/48651988
Onboarding Designed to Engage and Delight Customers by Dan Fisher and Gerry G...Engage
One of the keys to engaging customers effectively is to onboard and train your new hires quickly and effectively. Systematically well-trained employees who have fully bought in are enabled to engage and delight customers, helping your business grow. In this session with Dan Fisher and Gerry Gadoury, learn what common mistakes to avoid and best practices to implement to effectively hire, onboard, and train your new hires.
Crop Cardboard Freestanding Unit (FSU) in Coles - Case Study by Gush CreativeAndrew Fox
Gush Creative has been working closely with Devcos International, having helped design and produce a number of POS displays for their Savvy and Models Prefer brands in Priceline. In September this year, Devcos International launched Crop, a specific range of naturally derived skincare and cosmetic products. Gush was given the opportunity to bring to life the Crop temporary shelf display and freestanding unit (FSU) which was displayed in Coles Australia wide from September to October 2015.
We have put together this case study exploring the process involved with getting the FSU into Coles. We take a collaborative approach!
Beautiful design activates the pleasure receptors in our brain. Smart user experience shapes human behavior. Elegant strategy creates a perfect marriage between the two.
As technology and data analytics evolve, we gain richer and deeper insight into how we do what we do. The first iteration of this involves understanding basic human action: did the design and the placement of the button encourage people to click? Did they click more often if it was moved it from left to right? Then came a deeper understanding of not only what was done, but who did it. Integration through Facebook and other social profiles created rich demographic-driven insight into who was doing what in response to interface in design. Now we find ourselves on the edge of a third wave, driven by geo location, wearable technology and advances in human biology, among other things.
We are now at a new frontier where the conversation is shifting from how we change behavior to how we can actually change the way that people process the world around them. The question then becomes how do artists, designers and engineers use this shift to create products that change the way people see and respond to the world around them.
Sarah Hall, founder and CEO of Harley & Co, will discuss how we can use things like GRIT, the Halo Effect, pattern recognition, the Availability Heuristic and more to drive the way we create. If you’ve ever wanted to leverage human biology and cognition to your advantage in design and creativity, join us.
Market Research Diagram for PowerPoint by PoweredTemplate.comPoweredTemplate.com
https://poweredtemplate.com/powerpoint-diagrams-charts/ppt-business-models-diagrams/01559/0/index.html
Market Research Diagram template for PowerPoint and Keynote presentations.
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Premium Digital Marketing Institute in South Delhi and FaridabadAnurag Bhatia
Vidya Sarthi is a Premium Digital marketing Training Institute in Faridabad. Under the leadership of Anurag Bhatia, Vidya Sarthi has become the most trusted internet marketing institute in Faridabad for classroom training.
We are the first Digital Marketing Institute in India to provide:
One Week Free Classroom Trial.
IBIGDO technology is providing the Digital marketing service in India we have an unparalleled experience of more than 5years of delivering Digital Marketing services in India. our key objective is to promote brands on digital media platforms digital marketing has the potential to transform the way we reach and engage our customers.
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As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Digital marketing is the fusion of creativity and technology, artfully promoting products and building brands through online channels. It allows businesses to reach and engage their audience where they spend most of their time - online. It's cost-effective and measurable, with key components like SEO and PPC advertising. Social Media Advertising allows precise targeting. For effective digital marketing strategies, visit Homegrown Marketing Solutions today!
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Are you looking for a best digital marketing company in Lucknow? We offer comprehensive services to boost your brand's visibility and success. Earlier we started as a Digital Marketing company in Lucknow, however, we now have clients all across the globe from Germany,
DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware.
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Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications.
Best Digital marketing Company and Agency in Hyderabad | Skill TechnologiesSkillTechnologies1
Skilltechnologies is the leading digital marketing company in Hyderabad providing best digital marketing solutions, offers best digital marketing services in Hyderabad like SEO, SMO, PPC. Now we are best digital marketing agency in India with the good will of our clients. We have delivered more than 50 SEO no 1 ranked websites to the clients. For more details visit: https://skilltechnologies.in/
Digital marketing is the best way to grow your businesses online. It helps the businesses to rank their website at the top of the search engine result page.
Similar to Guide to online marketing for small business (20)
FINDING YOUR WHY at the Workplace by Ruben Licera JrRUBEN LICERA
This deck is delivered during the Fit4U Campaign of Aboitiz Equity Ventures in the Visayas.
The presentation showcases the importance of Finding One's WHY, the evolution of WHY, myths, and impact of purpose-driven employment and leadership to each personnels career and the company involved.
The event was held at Seda Hotels, Cebu City on October 6, 2018.
Want to bring this talk in your workplace, connect with me via talks@rubenlicera.com
Social Media Marketing for Filipino MLM Professionals RUBEN LICERA
Social Media Marketing for Filipino MLM Professionals, created by Digital Marketing Strategist Ruben Licera, provides an in-depth analysis on the impact of digital and social media marketing to the MLM industry and how to harness it to make it a tool for marketing.
Read more about Ruben Licera here ===>>> www.RubenLicera.com
#ESTRATlife #KnowYourSTRAT
State of Digital and Social Media in the Philippines 2018RUBEN LICERA
The State of Digital and Social Media in the Philippines for 2018 is an excerpt of We Are Social and Hootsuite’s “Digital in 2018” with in depth focus on the Philippines Digital and Social Media Scene.
For more in depth write up on this, visit www.estratx.com
#KnowYourSTRAT #ESTRATlife
State of E- Commerce in the Philippines 2018RUBEN LICERA
The State of E-commerce in the Philippines for 2018 is an excerpt of We Are Social and Hootsuite’s “Digital in 2018” with focus on the Philippines E-commerce.
Read our article about this soon at www.estratx.com
#KnowYourSTRAT #ESTRATlife
State of Social Media in the Philippines 2018RUBEN LICERA
The State of Social Media Media in the Philippines for 2018 is an excerpt of We Are Social and Hootsuite’s “Digital in 2018” with in depth focus on the Philippines social media scene.
For more indepth write up on this, visit www.estratx.com
#KnowYourSTRAT #ESTRATlife
State of Social 2018 by Buffer and Social Media WeekRUBEN LICERA
Produced by Buffer and Social Media Week, this 41-slide presentation is the data collected from more than 1,700 social media marketers.
This presentation can help us marketers, of all business sizes, on how we can maximise social media marketing for our businesses from the insights gathered from the experts of the field.
The content of the deck details 5 key areas of social media marketing:
1. Social media platforms (Which social media platforms are businesses using?).
2. Social media content and strategy (What types of content are businesses sharing? )
3. Social media advertising (How are businesses using social media ads? )
4. Social media effectiveness (How is social media helping businesses overall?)
5. About the data (A full breakdown of who took the survey).
Philippines Digital and Social Media Landscape 2017RUBEN LICERA
This presentation showcase the digital and social media landscape of the Philippines in 2017.
Small and Medium businesses should understand that there is a growing population of netizens who are strongly shifting to online purchasing (e-commerce).
The Supporting Information Why MCIA is increasing its Passenger Service Charg...RUBEN LICERA
This is the official presentation released to the media by the Mactan Cebu International Airport (MCIA) during the second heading held at Waterfront Hotel on October 7, 2014 and was presented by GM Nigel Villarete.
Why New Public Relations (PR) is Everybody's BusinessRUBEN LICERA
This presentation provides and insightful realization to what is old and new Public Relations (PR) in the context of new media. This presentation was presented to the graduating class of University of San Jose Recoletos last February 2013.
State of the social media scene in cebu, philippinesRUBEN LICERA
Cebu,Philippines social scene is flourishing and advocacy oriented as shown through the information gathered from Cebuano social media users and influencers.
This presentation was delivered during the first Social Good Summit 2012 held at Marcelo Fernan Cebu Press Center, Sudlon, Lahug, Cebu City, Philippines.
(http://www.gdgcebu.org/2012/09/google-developers-tools.html)
This presentation was delivered during the first Software Freedom Day on September 15, 2012 at the University of San Carlos, Cebu City, Philippines.
Effective Events Management for Non Profit (NGO)RUBEN LICERA
(www.rubenlicera.com/effective-events-management-for-non-profit). Events Management is one of the activities at the heart of every dynamic organizations, including non-profit or NGO's.
This talk shares the basics of event management and the factors in its effective implementation.
Should you have further question, please email me at ruben@rubenlicera@gmail.com
Good to Great Servant Youth LeadershipRUBEN LICERA
(www.rubenlicera.com) - This is the presentation I prepared and delivered to a religious youth organization in Cebu, Philippines. This presentation provides an depth of understanding of the levels of leadership (according to John Maxwells principles) with inputs on Good-to-Great Team Principles (by Jim Collins).
Social Media Marketing Strategies for Non Profit, Social Development Programs...RUBEN LICERA
This presentation was delivered during Ramon Aboitiz Foundation Inc. (RAFI)'s Young Minds Academy assembly last September 9, 2011.
"Social Media Marketing Strategies for Non-Profit, Social Development Programs and Projects" discusses effective strategies of the worlds most prominent social media movers. It also provides tried and tested strategies already implemented by the speaker.
For more information, please feel free to check www.rubenlicera.com or email me at info@rubenlicera.com
This presentation will show you the effective way of doing Keyword Research and Analysis. Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org). For more information, email info@rlcomm.org.
This slides provides general overview of the steps that needs to be undertaken in installing, using and interpreting Google Analytics and Webmaster Tools.
For more information, email info@rlcomm.org.
Search Engine Optimization and Social Media EngagementRUBEN LICERA
This presentation provides a general overview of how you can automate SEO and Social Media Engagements to a certain level.
For more information, email info@rlcomm.org.
6 social media marketing via facebook success secretsRUBEN LICERA
Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org).
For more information, email info@rlcomm.org.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
3. @rubenlicera iNewMedia.orgruben@inewmedia.org
Certified SEO Professional
ExpertRating.com (2012 – present)
Philippine Representative for IntFair XVII
Online Promotions Certification (Rotterdam,
Netherlands)
Certified Inbound Marketing Professional
and Educator (IM University) (2010– present)
Managing Director
RLCOMM International (2009 – present)
Offline and Online PR and Marketing Specialists
Bluewater Resorts
President
Cebu Bloggers Society, Inc (2012 – present)
Community Manager
Google Developers Group (GDG) Cebu (2012 – present)
about the resource person ruben licera jr.About RUBEN LICERA JR.
10. @rubenlicera iNewMedia.orgruben@inewmedia.org
The good news for your business is that online
marketing doesn’t have to be complicated, time-
consuming or expensive. Consider that:
• Online outreach often
.
•
– meaning that potential customers
will see your campaign quickly.
• can be made
, usually at .
• quickly show what’s
working and what’s not.
Image courtesy of Modernizingforeignassistance.net
ADVANTAGES OF ONLINE MARKETING
11. @rubenlicera iNewMedia.orgruben@inewmedia.org
Online marketing can do many
things for your business.
Choose one or two objectives for
starters.
For example, do you want to
drive visitors to your website,
generate more foot traffic to
your store or restaurant, or
gather emails for a newsletter?Image courtesy of topseopicks.com
EFFECTIVE ONLINE MARKETING
12. @rubenlicera iNewMedia.orgruben@inewmedia.org
Be clear about the buyers you want to
reach Are they currently buying from a
competitor?
Also consider their gender, hobbies,
location and other specifics; these can
all help you determine the best ways
to reach them, as well as the
messages that will work best. Image courtesy of www.netprro.com.au
EFFECTIVE ONLINE MARKETING
13. @rubenlicera iNewMedia.orgruben@inewmedia.org
If you have a website, ask your
current customers how they
found it. If not, ask them where
they go online now. This insight
can help you focus your efforts
Image courtesy of Ccmarketingonline.com
EFFECTIVE ONLINE MARKETING
14. @rubenlicera iNewMedia.orgruben@inewmedia.org
Just because a competitor is
doing it doesn’t mean it works –
but it might.
Reviewing what your
competition is doing can help
you create your own unique
approach.
EFFECTIVE ONLINE MARKETING
15. @rubenlicera iNewMedia.orgruben@inewmedia.org
Taking the time to think
through your plan before you
begin can dramatically
improve your results. Choose
one or two tactics that work
within your budget, make
sense for your audience and
that you can commit the time
to manage effectively
EFFECTIVE ONLINE MARKETING
16. @rubenlicera iNewMedia.orgruben@inewmedia.org
Online marketing makes it easy to
measure program performance; take
advantage of this by closely
monitoring the response to your
marketing programs.
Increase your investment in the
programs that work well and revise
components of programs that aren’t
working
EFFECTIVE ONLINE MARKETING
17. @rubenlicera iNewMedia.orgruben@inewmedia.org
Create your business listing on listing sites such as City
search to ensure that consumers searching for nearby
businesses find yours. Some listings allow you to promote
offers such as sales and new products.
Customer review sites are basically local directories like Yelp
that allow users to express their opinions about businesses.
TYPES OF INTERNET MARKETING TOOLS
18. @rubenlicera iNewMedia.orgruben@inewmedia.org
Search advertising is a method of placing online ads on
Web pages near search engine results. Choose keywords
that relate as closely as possible to your offerings so you
receive the most likely prospects.
For CPC ads, you pay only when someone clicks on your ad
TYPES OF INTERNET MARKETING TOOLS
19. @rubenlicera iNewMedia.orgruben@inewmedia.org
Contextual advertising takes display ads to the next level, by
placing them on sites related to your offerings; for example, if
you sell sporting goods, your ad may perform better on sports-
related sites.
Services are available that automatically distribute ads to sites
based on the content of those sites.
QUICK INTERNET MRKETING TIPSTYPES OF INTERNET MARKETING TOOLS
21. @rubenlicera iNewMedia.orgruben@inewmedia.org
Geotargeting simply means advertising to prospects in
specific locations –which could be very useful, for example, if
you sell dresses only in Dallas.
One way to get started is to create a listing on Google Places
(http://places.google.com/business).
QUICK INTERNET MARKETING TIPS
22. @rubenlicera iNewMedia.orgruben@inewmedia.org
Connect with new customers through programs
that offer multiple buyers collective purchasing
deals.
There are many popular group buying sites
available to use.
QUICK INTERNET MARKETING TIPS
23. @rubenlicera iNewMedia.orgruben@inewmedia.org
Many smartphones and mobile devices provide
web browsing, GPS, cameras and video
capabilities.
This means you can develop creative promotions
with text messages and location-based social
networks
TYPES OF INTERNET MARKETING TOOLS
25. @rubenlicera iNewMedia.orgruben@inewmedia.org
Affiliate marketing lets you get other businesses to drive
prospects to your website.
Some affiliates may allow you to set up a store on their
domains, such as comparison shopping sites
TYPES OF INTERNET MARKETING TOOLS
26. @rubenlicera iNewMedia.orgruben@inewmedia.org
Reach new audiences by posting videos on video-sharing sites.
The best videos tend to be short (less than three minutes) and
have an offer, such as a free copy of a report or a product
discount, to motivate viewers to take action.
Mobile Demand is one of many small businesses with a
YouTube channel to help spread company news and
information
QUICK INTERNET MARKETING TIPSTYPES OF INTERNET MARKETING TOOLS
27. @rubenlicera iNewMedia.orgruben@inewmedia.org
Dig into your visitor data to see
where your most promising
leads come from.
The quality of your traffic usually
trumps Quantity.
Google Analytics
(www.google.com/analytics) is a
great place to start, and it’s free
MEASURING RESULTS
28. @rubenlicera iNewMedia.orgruben@inewmedia.org
The basic measure of an online ad’s
impact is how many people click on it to
visit your site.
Clickthrough rates are often strongest
with a compelling visual, message or
offer, combined with placement on the
right sites.
Image courtesy of Ppc-management-review.toptenreviews.com
MEASURING RESULTS
29. @rubenlicera iNewMedia.orgruben@inewmedia.org
How many people who see your ads
“convert” into buyers or take a specific
action, such as subscribing to your
newsletter?
Take a look at your conversion rates to
help determine which outreach efforts
are most cost-effective Image courtesy of Rockketaffiliates.com
MEASURING RESULTS
30. @rubenlicera iNewMedia.orgruben@inewmedia.org
Using a unique phone number in your ads lets
you see exactly how many calls your campaign
has generated.
This feature, which lets you track calls by ad
and shift your spending, provides clear
evidence that online marketing
can lead to real leads, customers and offline
success.
Image courtesy of Liftdinefi.blog.com
MEASURING RESULTS
31. @rubenlicera iNewMedia.orgruben@inewmedia.org
A landing page is any page on your
website where traffic is sent
specifically to prompt an action.
Landing pages let you customize your
message and track program
performance accurately. Keep the
landing page simple make that the
focus of the page.
Image courtesy of Blog.hubspot.com
MEASURING RESULTS
32. @rubenlicera iNewMedia.orgruben@inewmedia.org
Main Street is full of
companies with a prominent
storefront and no website.
Gift shops, restaurants, wine
stores and other storefront
businesses can use an online
presence to drive offline
success.
QUICK ONLINE
MARKETING CHECKLIST
33. @rubenlicera iNewMedia.orgruben@inewmedia.org
Mapping your location in Google
Mapmaker.
Claiming your Google Places
page.
Promoting your business on
customer review sites.
Creating a blog.
Offering incentives for location-
based activities, such as visiting
your store multiple times. Image courtesy of Googleplacesoptimization.org
QUICK ONLINE
MARKETING CHECKLIST
34. @rubenlicera iNewMedia.orgruben@inewmedia.org
Image courtesy of Denunt.com
For plumbers, real estate agents and the
like
QUICK ONLINE
MARKETING CHECKLIST
Plot your office via Google Mapmaker.
Claiming your Google Places page.
Submitting your site to online
directories. Don’t forget any trade
organizations you belong to.
Using social media to connect with
target customers and prospects.
Setting up a search advertising
account and place a geotargeted ad.
35. @rubenlicera iNewMedia.orgruben@inewmedia.org
Online Retailers can spread the word
about their offerings, stay connected
with customers and keep traffic
flowing in the virtual door with online
marketing.
QUICK ONLINE
MARKETING CHECKLIST
Creating a blog.
Sending a newsletter.
Making a banner ad and place it
on an ad network.
Starting an affiliate program.
36. @rubenlicera iNewMedia.orgruben@inewmedia.org
For Business are online and offline –
Example: hotel, resort and etc.
Image courtesy of Swap2005.org
Map your business online
Claiming your Google Places page.
Collecting email addresses
from physical visitors to start an e-
newsletter.
Distributing online coupons through
your website.
Setting up a search advertising
account and place a geo-targeted ad
QUICK ONLINE
MARKETING CHECKLIST