This deck is delivered during the Fit4U Campaign of Aboitiz Equity Ventures in the Visayas. The presentation showcases the importance of Finding One's WHY, the evolution of WHY, myths, and impact of purpose-driven employment and leadership to each personnels career and the company involved. The event was held at Seda Hotels, Cebu City on October 6, 2018. Want to bring this talk in your workplace, connect with me via talks@rubenlicera.com

1. YOUR WHY
FINDING
BY RUBEN LICERA
AT THE WORKPLACE

2. If you are GIVEN
24 hours to LIVE,
What would you DO?

3. AGENDA
Follow your PASSION?
Finding Your SWEET SPOT
Your WHY defined
Finding YOUR WHY at the Workplace
BONUS: Know your WHY in 5 Minutes

7. FIND YOUR SWEET SPOT
[TALENT]
WHAT I DO
BEST ?
[PASSION]
WHAT
BRINGS ME
JOY ?
[PAY]
WHAT WILL
THE MARKET
BUY ?
THE
SWEET
SPOT

8. THE GOLDEN CIRCLE [By SIMON SINEK]
WHAT
WHAT DO YOU DO? It
can be the things that you
do, products you sell or
services that you offer
HOW
HOW DO YOU DO
Things that you do
that makes you
special or set you
apart from the
competition
WHY
WHY DO YOU DO
WHAT YOU DO? It is
not about making
money. It is a
PURPOSE, CAUSE or
BELIEF. It is the
reason that you exist.
[PASSION]
[PROCESS]
[PURPOSE]

9. ¸
PABLO PICASSO
The meaning of life is to
find your gift.
The purpose of life is to
give it away.

10. MARK ZUCKERBERG
It’s not enough to have
purpose yourself.
You have to create a
sense of purpose for
others.

11. Finding work that matters to each
person, and connecting those people
to companies where they can drive
meaningful impact.
PURPOSE
SOURCE: Global Purpose Index, 2016

12. Your brain is more resilient
[Patricia A. Boyle, PhD of Rush Alzheimer’s Disease Center]
ADVANTAGES
You are likely to live longer
[The Lancet Study, 2014]
Increase engagement at work
[How A Sense of Purpose Boosts Engagement, Inc.com]

13. YOUR PURPOSE IN 5 MINUTES
WHO are you?
WHAT do you do?
I am RUBEN LICERA
empower
WHO you do it for? Entrepreneurs and Professionals
WHAT do they need/want? The “GREAT” Life
WHAT change as a result? Their lives improved
for the better
[YOU]
[YOU]
[OTHERS]
[OTHERS]
[OTHERS]
SOURCE: Adam Leipzig | TEDx Malibu

14. ¸
“I empower professionals and
entrepreneurs
to optimize their lifestyle and
LIVE THE GREAT LIFE”

15. WHAT IS YOUR PITCH?

17. Connect the dots
[See the pattern of why things had happened and the end result]
HOW TO FIND PURPOSE
Check your Fuel
[What is your contribution to a greater goal, mission or purpose?]
Zoom out the view
[What is your contribution to a greater goal, mission or purpose?]
@ THE WORKPLACE
Seize the moment
[Common regrets in life is brought about by the thoughts of undone and
unfulfilled goals]

18. SOURCE: Putting Purpose to Work Study, 2016

19. SOURCE: Putting Purpose to Work Study, 2016

20. BENEFIT IN THE WORKPLACE

21. BENEFIT IN THE WORKPLACE
Higher Employee Retention
[Deloitte Study, 2015]
Meaning over Recognition
[Purpose-Driven Mission Key to Motivating Millennials, 2016]
Higher ROI for Company
[Firms of Endearment, 2007]

22. SOURCE: Putting Purpose to Work Study, 2016

23. ¸
PURPOSE is personal.
But It is not about YOU.

24. To live a life of meaning and purpose,
you don’t follow your passion. Your
passion follows you.

25. BLOOM WHERE YOU ARE PLANTED

26. WEBSITE
www.rubenlicera.com
CONTACTME
FACEBOOK | INSTAGRAM LINKEDIN
RubenLicera
EMAIL
me@rubenlicera.com