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1 | State of Digital and Social Media In The Philippines 2018
STATE OF
E-COMMERCE
in the PHILIPPINES 2018
2 | State of Digital and Social Media In The Philippines 2018
RUBEN LICERA
SEO EXPERT
CERTIFIED
Chief ESTRATegy Officer
ESTRAT MEDIA GLOBAL
WEB www.ESTRATx.com
EMAIL ruben@ESTRATx.com
3 | State of Digital and Social Media In The Philippines 2018
OUR CORE SERVICES
WEBSITE
DEVELOPMENT
CONTENT
MARKETING
SOCIAL MEDIA
MARKETING &
MANAGEMENT
SEARCH ENGINE
OPTIMIZATION
BLOGGERS
RELATIONS
ONLINE REPUTATION
MANAGEMENT
4 | State of Digital and Social Media In The Philippines 2018
Data Used in This Presentation is from:
5 | State of Digital and Social Media In The Philippines 2018
6 | State of Digital and Social Media In The Philippines 2018
7 | State of Digital and Social Media In The Philippines 2018
8 | State of Digital and Social Media In The Philippines 2018
9 | State of Digital and Social Media In The Philippines 2018
10 | State of Digital and Social Media In The Philippines 2018
69%of the Philippines
population has
internet
*+11 % increase compared to 2017
**+16 % higher than the global average
***Dropped position from 23rd (2017) to 32nd country with highest penetration in 2018.
11 | State of Digital and Social Media In The Philippines 2018
12 | State of Digital and Social Media In The Philippines 2018
12%Growth of
internet users in
the Philippines
*5 % higher than the global average (worldwide)
**15% decrease compared to 2017 report.
***Dropped position from 2rd (2017) to 10th country
13 | State of Digital and Social Media In The Philippines 2018
14 | State of Digital and Social Media In The Philippines 2018
9 hrs The average time
spent by Filipinos
on the internet
*Thailand is number 1 with a difference of 8 mins.
**30 mins increase from last years 8 hrs and 59 mins.
29 min
15 | State of Digital and Social Media In The Philippines 2018
16 | State of Digital and Social Media In The Philippines 2018
4 hrs The average time
spent by Filipinos
using mobile
internet
*Thailand is number 1 with a difference of 43 mins.
13 mins
17 | State of Digital and Social Media In The Philippines 2018
18 | State of Digital and Social Media In The Philippines 2018
15.2 mbpsAverage Fixed Internet Connection
Speed in the Philippines
*Philippines is 36th and overtaken by Kenya 15.4 mbps.
**11% increase from last years report.
***Way lower than the global average of 40.7 mbps
19 | State of Digital and Social Media In The Philippines 2018
20 | State of Digital and Social Media In The Philippines 2018
13.5 mbpsAverage Mobile Internet Connection
Speed in the Philippines
*Philippines is 34th.
**11% increase from last years report.
***Way lower than the global average of 40.7 mbps
21 | State of Digital and Social Media In The Philippines 2018
22 | State of Digital and Social Media In The Philippines 2018
39%Mobile Share of Web Traffic in the
Philippines
*1% increase from 2017
**13% lower from the Global Average (59%).
23 | State of Digital and Social Media In The Philippines 2018
24 | State of Digital and Social Media In The Philippines 2018
74%of the Philippines Population believes
that new technologies offer more
opportunities than risks
*4th Country with the highest digital optimism.
25 | State of Digital and Social Media In The Philippines 2018
26 | State of Digital and Social Media In The Philippines 2018
27 | State of Digital and Social Media In The Philippines 2018
40%of the Philippines internet users use Ad
Blocking Tools to Prevent seeing the display
of Advertising Content
*17h Country with the highest internet population that blocks ads.
28 | State of Digital and Social Media In The Philippines 2018
29 | State of Digital and Social Media In The Philippines 2018
30 | State of Digital and Social Media In The Philippines 2018
31 | State of Digital and Social Media In The Philippines 2018
32 | State of Digital and Social Media In The Philippines 2018
33 | State of Digital and Social Media In The Philippines 2018
34 | State of Digital and Social Media In The Philippines 2018
35 | State of Digital and Social Media In The Philippines 2018
36 | State of Digital and Social Media In The Philippines 2018
37 | State of Digital and Social Media In The Philippines 2018
TAKEAWAYS
38 | State of Digital and Social Media In The Philippines 2018
39 | State of Digital and Social Media In The Philippines 2018
40 | State of Digital and Social Media In The Philippines 2018
QUESTIONS?
RUBEN LICERA
ruben@ESTRATx.com
www.ESTRATx.com
+63 927 598 8255
Thank You!
41 | State of Digital and Social Media In The Philippines 2018
RUBEN B. LICERA JR.
Chief ESTRATegy Officer (CEO)
ESTRAT Media Global
E-MAIL: ruben@ESTRATx.com
WEBSITE: www.ESTRATx.com
ADDRESS
Unit 320, Cebu in IT Office
AS Building, UP Cebu,
Gorordo Avenue
6000 Cebu City
LET’S TALK =)
For more detail about this report, please don’t
hesitate to contact me:

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State of E- Commerce in the Philippines 2018

  • 1. 1 | State of Digital and Social Media In The Philippines 2018 STATE OF E-COMMERCE in the PHILIPPINES 2018
  • 2. 2 | State of Digital and Social Media In The Philippines 2018 RUBEN LICERA SEO EXPERT CERTIFIED Chief ESTRATegy Officer ESTRAT MEDIA GLOBAL WEB www.ESTRATx.com EMAIL ruben@ESTRATx.com
  • 3. 3 | State of Digital and Social Media In The Philippines 2018 OUR CORE SERVICES WEBSITE DEVELOPMENT CONTENT MARKETING SOCIAL MEDIA MARKETING & MANAGEMENT SEARCH ENGINE OPTIMIZATION BLOGGERS RELATIONS ONLINE REPUTATION MANAGEMENT
  • 4. 4 | State of Digital and Social Media In The Philippines 2018 Data Used in This Presentation is from:
  • 5. 5 | State of Digital and Social Media In The Philippines 2018
  • 6. 6 | State of Digital and Social Media In The Philippines 2018
  • 7. 7 | State of Digital and Social Media In The Philippines 2018
  • 8. 8 | State of Digital and Social Media In The Philippines 2018
  • 9. 9 | State of Digital and Social Media In The Philippines 2018
  • 10. 10 | State of Digital and Social Media In The Philippines 2018 69%of the Philippines population has internet *+11 % increase compared to 2017 **+16 % higher than the global average ***Dropped position from 23rd (2017) to 32nd country with highest penetration in 2018.
  • 11. 11 | State of Digital and Social Media In The Philippines 2018
  • 12. 12 | State of Digital and Social Media In The Philippines 2018 12%Growth of internet users in the Philippines *5 % higher than the global average (worldwide) **15% decrease compared to 2017 report. ***Dropped position from 2rd (2017) to 10th country
  • 13. 13 | State of Digital and Social Media In The Philippines 2018
  • 14. 14 | State of Digital and Social Media In The Philippines 2018 9 hrs The average time spent by Filipinos on the internet *Thailand is number 1 with a difference of 8 mins. **30 mins increase from last years 8 hrs and 59 mins. 29 min
  • 15. 15 | State of Digital and Social Media In The Philippines 2018
  • 16. 16 | State of Digital and Social Media In The Philippines 2018 4 hrs The average time spent by Filipinos using mobile internet *Thailand is number 1 with a difference of 43 mins. 13 mins
  • 17. 17 | State of Digital and Social Media In The Philippines 2018
  • 18. 18 | State of Digital and Social Media In The Philippines 2018 15.2 mbpsAverage Fixed Internet Connection Speed in the Philippines *Philippines is 36th and overtaken by Kenya 15.4 mbps. **11% increase from last years report. ***Way lower than the global average of 40.7 mbps
  • 19. 19 | State of Digital and Social Media In The Philippines 2018
  • 20. 20 | State of Digital and Social Media In The Philippines 2018 13.5 mbpsAverage Mobile Internet Connection Speed in the Philippines *Philippines is 34th. **11% increase from last years report. ***Way lower than the global average of 40.7 mbps
  • 21. 21 | State of Digital and Social Media In The Philippines 2018
  • 22. 22 | State of Digital and Social Media In The Philippines 2018 39%Mobile Share of Web Traffic in the Philippines *1% increase from 2017 **13% lower from the Global Average (59%).
  • 23. 23 | State of Digital and Social Media In The Philippines 2018
  • 24. 24 | State of Digital and Social Media In The Philippines 2018 74%of the Philippines Population believes that new technologies offer more opportunities than risks *4th Country with the highest digital optimism.
  • 25. 25 | State of Digital and Social Media In The Philippines 2018
  • 26. 26 | State of Digital and Social Media In The Philippines 2018
  • 27. 27 | State of Digital and Social Media In The Philippines 2018 40%of the Philippines internet users use Ad Blocking Tools to Prevent seeing the display of Advertising Content *17h Country with the highest internet population that blocks ads.
  • 28. 28 | State of Digital and Social Media In The Philippines 2018
  • 29. 29 | State of Digital and Social Media In The Philippines 2018
  • 30. 30 | State of Digital and Social Media In The Philippines 2018
  • 31. 31 | State of Digital and Social Media In The Philippines 2018
  • 32. 32 | State of Digital and Social Media In The Philippines 2018
  • 33. 33 | State of Digital and Social Media In The Philippines 2018
  • 34. 34 | State of Digital and Social Media In The Philippines 2018
  • 35. 35 | State of Digital and Social Media In The Philippines 2018
  • 36. 36 | State of Digital and Social Media In The Philippines 2018
  • 37. 37 | State of Digital and Social Media In The Philippines 2018 TAKEAWAYS
  • 38. 38 | State of Digital and Social Media In The Philippines 2018
  • 39. 39 | State of Digital and Social Media In The Philippines 2018
  • 40. 40 | State of Digital and Social Media In The Philippines 2018 QUESTIONS? RUBEN LICERA ruben@ESTRATx.com www.ESTRATx.com +63 927 598 8255 Thank You!
  • 41. 41 | State of Digital and Social Media In The Philippines 2018 RUBEN B. LICERA JR. Chief ESTRATegy Officer (CEO) ESTRAT Media Global E-MAIL: ruben@ESTRATx.com WEBSITE: www.ESTRATx.com ADDRESS Unit 320, Cebu in IT Office AS Building, UP Cebu, Gorordo Avenue 6000 Cebu City LET’S TALK =) For more detail about this report, please don’t hesitate to contact me: