The State of E-commerce in the Philippines for 2018 is an excerpt of We Are Social and Hootsuite’s “Digital in 2018” with focus on the Philippines E-commerce.
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State of E- Commerce in the Philippines 2018
1. 1 | State of Digital and Social Media In The Philippines 2018
STATE OF
E-COMMERCE
in the PHILIPPINES 2018
2. 2 | State of Digital and Social Media In The Philippines 2018
RUBEN LICERA
SEO EXPERT
CERTIFIED
Chief ESTRATegy Officer
ESTRAT MEDIA GLOBAL
WEB www.ESTRATx.com
EMAIL ruben@ESTRATx.com
3. 3 | State of Digital and Social Media In The Philippines 2018
OUR CORE SERVICES
WEBSITE
DEVELOPMENT
CONTENT
MARKETING
SOCIAL MEDIA
MARKETING &
MANAGEMENT
SEARCH ENGINE
OPTIMIZATION
BLOGGERS
RELATIONS
ONLINE REPUTATION
MANAGEMENT
4. 4 | State of Digital and Social Media In The Philippines 2018
Data Used in This Presentation is from:
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10. 10 | State of Digital and Social Media In The Philippines 2018
69%of the Philippines
population has
internet
*+11 % increase compared to 2017
**+16 % higher than the global average
***Dropped position from 23rd (2017) to 32nd country with highest penetration in 2018.
11. 11 | State of Digital and Social Media In The Philippines 2018
12. 12 | State of Digital and Social Media In The Philippines 2018
12%Growth of
internet users in
the Philippines
*5 % higher than the global average (worldwide)
**15% decrease compared to 2017 report.
***Dropped position from 2rd (2017) to 10th country
13. 13 | State of Digital and Social Media In The Philippines 2018
14. 14 | State of Digital and Social Media In The Philippines 2018
9 hrs The average time
spent by Filipinos
on the internet
*Thailand is number 1 with a difference of 8 mins.
**30 mins increase from last years 8 hrs and 59 mins.
29 min
15. 15 | State of Digital and Social Media In The Philippines 2018
16. 16 | State of Digital and Social Media In The Philippines 2018
4 hrs The average time
spent by Filipinos
using mobile
internet
*Thailand is number 1 with a difference of 43 mins.
13 mins
17. 17 | State of Digital and Social Media In The Philippines 2018
18. 18 | State of Digital and Social Media In The Philippines 2018
15.2 mbpsAverage Fixed Internet Connection
Speed in the Philippines
*Philippines is 36th and overtaken by Kenya 15.4 mbps.
**11% increase from last years report.
***Way lower than the global average of 40.7 mbps
19. 19 | State of Digital and Social Media In The Philippines 2018
20. 20 | State of Digital and Social Media In The Philippines 2018
13.5 mbpsAverage Mobile Internet Connection
Speed in the Philippines
*Philippines is 34th.
**11% increase from last years report.
***Way lower than the global average of 40.7 mbps
21. 21 | State of Digital and Social Media In The Philippines 2018
22. 22 | State of Digital and Social Media In The Philippines 2018
39%Mobile Share of Web Traffic in the
Philippines
*1% increase from 2017
**13% lower from the Global Average (59%).
23. 23 | State of Digital and Social Media In The Philippines 2018
24. 24 | State of Digital and Social Media In The Philippines 2018
74%of the Philippines Population believes
that new technologies offer more
opportunities than risks
*4th Country with the highest digital optimism.
25. 25 | State of Digital and Social Media In The Philippines 2018
26. 26 | State of Digital and Social Media In The Philippines 2018
27. 27 | State of Digital and Social Media In The Philippines 2018
40%of the Philippines internet users use Ad
Blocking Tools to Prevent seeing the display
of Advertising Content
*17h Country with the highest internet population that blocks ads.
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TAKEAWAYS
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40. 40 | State of Digital and Social Media In The Philippines 2018
QUESTIONS?
RUBEN LICERA
ruben@ESTRATx.com
www.ESTRATx.com
+63 927 598 8255
Thank You!
41. 41 | State of Digital and Social Media In The Philippines 2018
RUBEN B. LICERA JR.
Chief ESTRATegy Officer (CEO)
ESTRAT Media Global
E-MAIL: ruben@ESTRATx.com
WEBSITE: www.ESTRATx.com
ADDRESS
Unit 320, Cebu in IT Office
AS Building, UP Cebu,
Gorordo Avenue
6000 Cebu City
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