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1. How to Make Your eZine Work for You Long After It's
Published

2. If you publish an email newsletter, do you convert the
issues to HTML and archive them on your website? If
you haven't been doing so, you should start now, today.

3. "But the free mailing service I use already archives
them." you say.

4. That's great! That means the search engines will find
that many more links to your site online. But it is worth
the effort to put them on your website also. You can do
it simply and quickly.

5. First, here are three good reasons why you should take
the time out of your busy schedule:

6. 1) It shows your subscribers and potential subscribers
that your newsletter is a vital part of your service to
them. Isn't it worth preserving for posterity?

7. 2) Your newsletter will contain many keywords -- those
subjects for which people and consequently search
engines often search. If you submit them to the search
engines, they'll draw traffic to your website. You can
create an index page for them and put them all in their
own directory, or even put them on their own domain,
and submit it to the search engines and directories as a
stand-alone online business resource.

8. 3) Advertisers love the fact that their ads will live on.
Statistics show that website visitors read archived
newsletters fairly regularly. That is especially true if you
add a search function to your site so that your archives
may be searched by subject.

9. Here's how to do it:

10. It should take you at the most about 15 minutes to
convert your newsletter from text to HTML. Most of that
time is spent in coding the many URLs to make them
clickable.

11. There are many text editing software programs that will
convert text to HTML quickly. Some HTML editing
software programs will do it also, with a single
copy/paste action. One great and free text editor is
NoteTab Light. If you don't have it, you are missing a
great resource. It works with text and HTML both, does
almost everything but slice bread, and it's free! No ads
and no nags. (There is a low-priced Pro version that does
even more!) Here's where to get it: www.notetab.com

12. We'll use NoteTab Light for our illustration. Got it
installed now? Okay, open up your newsletter in
NoteTab Light.

13. On the toolbar at the top, click on "Modify."

14. On the drop-down menu, choose "Document to HTML,"
and on the menu that pops out, choose "With Paragraph
Tags."

15. Save the resulting document with a .htm or .html
extension. If you want the page width to conform to the
reader's web browser size, click search and remove all
the BREAK tags. Add a title, meta tag description and
keywords, and upload it.

16. Now you have a resource for your visitors and a draw for
the search engines, and all for only a few minutes' work.
Stick some Google Adsense or your own ads on the
page, and you also have a money maker!

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