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Email jitsu
The document discusses the importance of email marketing, highlighting that 92% of internet users utilize email compared to 65% for social networks. It emphasizes the advantages of using HTML emails, such as improved tracking and design flexibility, and outlines different types of emails like newsletters and transactional messages. Additionally, it touches on the significance of good email design, citing key elements that contribute to effective communication.
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Email jitsu
- 1. Email Jitsu JASON BEAIRD - OCTOBER 1, 2011
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- 4. Why Email? 92% of netizens use email. Only 65% use a social network. Use Email Get Directions Read News Buy Products Social Networks Share Photos Play Games Do Actual Work* 0 25 50 75 100 * just kidding. http://pewinternet.org/Trend-Data/Online-Activites-Total.aspx
- 5. Why Email? Email listsare opt-in and permission based. Allows you to engage with your exact (or even segments of) your exact target audience. Significantly lower production and delivery costs than other forms of marketing. No delay between distribution and delivery means your content is as fresh as a hot Krispy Kreme. Results are fast and extremely measurable.
- 6. In Summary: Pick3 Good Fast Cheap
- 8. WHY HTML EMAIL? You can still deliver a plain-text alternative. Makes tracking open rates possible - well, easier. Don’t have to use ALL CAPS or punctuation ascii art to denote headlines or -=important=- text. Hooray for hyperlinks! Because your client wants their logo on it. (...and you can make it bigger.)
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- 10. WHY HTML EMAIL? MailChimpSupply Co. ==================== Plushies are here! ------------------ We teamed up with Shawnimals to make 100 of these cool little MailChimp plushies. They’re laser cut by robots and hand-sewn by humans. Small enough for your desk but big enough to hug real tight. Guides for Everything --------------------- We’re hard at work stuffing all our wisdom into downloadable guides that will surprise and delight you. Whether you’re just getting started or trying to build your very own MailChimp, we’re here to help Learn more at MailChimp.com Cardstock Freddies ------------------ All you need is quality paper, a razor blade and some tape to assemble and army of monkeys. Login Screens ------------- Check out some of MailChimp’s recent login screens on our Flickr page: http://flickr.com/photos/freddievonchimp Propoganda Posters ------------------ Our limited edition posters are signed & numbered
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- 19. Major email Types NEWSLETTER Scheduled, Interesting, Relevant EVENT OR ANNOUNCEMENT Time-Sensitive, Short, Irregular PRODUCT OR CATALOG Featured, New & Sale Items TRANSACTIONAL Signup, Welcome, Receipt
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- 25. Know your opponents It looks like you're trying to design an “HTML” Email. Would you like me to make some suggestions? Lose the background images. I hate forms. They are stupid. Floats? I'll take root beer! Nobody hovers links anyway... CSS3? I'm still learning about the width property!
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- 28. Know your opponents RefreshColumbia.org SouthernSavers.com
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- 34. What we really Needis...
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- 49. Good (email) Designis... 1. Layout 2. Color 3. Texture 4. Type 5. Imagery
- 50. “ Great ”Design... …solicits strong emotional response …justifies its creation …inspires other designers -Cameron Moll
- 51. “We are the music makers and we are the dreamers of the dreams.” -Willy Wonka
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