Effective e mail strategy

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Email marketing has the many advantage over many other direct sales campaign tools, only if executed well.

Business Technology

Effective E-mail Strategy
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919

What are Qualitative Goals of the campaign?1

Analyze current campaign status2

Competitive analysis is must for campaign3

It is important to define the target audience.4

Define quantitative goals of email campaign.5

Define calendar for the email campaign6

Identify right type of email for the campaign7

Develop an engagement driven content
strategy
8

UI design of the email template9

Compile and zero down on campaign budget10

Discuss and define ROI projections11

Evaluate campaign by effective analytics12

Redesign campaign based on analytics result13

Launch new campaign for the better result14

Thanks!Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional,
or academic interest. These are absolutely my views which is based on the years of experience in the business.

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Effective e mail strategy

1. Effective E-mail Strategy Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919

2. What are Qualitative Goals of the campaign?1

3. Analyze current campaign status2

4. Competitive analysis is must for campaign3

5. It is important to define the target audience.4

6. Define quantitative goals of email campaign.5

7. Define calendar for the email campaign6

8. Identify right type of email for the campaign7

9. Develop an engagement driven content strategy 8

10. UI design of the email template9

11. Compile and zero down on campaign budget10

12. Discuss and define ROI projections11

13. Evaluate campaign by effective analytics12

14. Redesign campaign based on analytics result13

15. Launch new campaign for the better result14

16. Thanks!Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919 Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.