The document provides feedback on a marketing plan presentation by Blue Ridge Honey Company. It summarizes that the student group presented their strategic marketing plan for the honey company confidently and provided solid research. Their plan was well-developed and demonstrated a clear understanding of marketing plan structure and purpose. Feedback from classmates was generally positive and many believed the marketing efforts outlined in the plan would help grow brand awareness, distribution, and sales. However, some feedback noted that the plan could provide more quantitative metrics and clearer strategies for achieving growth objectives.
Campaign planning workshop for the Women's International League for Peace and Freedom (WILPF). Presented at the International Board meeting at Gujurat University, Ahmedabad, India on 5 January 2010
How ABM tactics can make your client portfolio bloomVince Devos
ABM, or account-based-marketing, is becoming a very well known strategy in the B2B landscape. However, the question of how to launch a successful program remains a mystery. In this presentation, the process is explained, combined with a simple methaphor to make things clear.
SM 101: Week 7 - Paid Social: Where Budgets Meet ROIJustin Quinn
This is the slide deck for Week 7 of Introduction to Social Media Marketing at Pennsylvania College of Art and Design. This week, we explore why paid social media is necessary and how it fits together with organic social media to execute a comprehensive social media marketing strategy.
The Rules of Engagement: How to leverage social media to grow your businessTrish Saemann
A presentation was given to femfessionals/Charlotte. An overview on effectively using social media to increase brand visibility, lead generation and how to position YOU as an expert in your field.
Campaign planning workshop for the Women's International League for Peace and Freedom (WILPF). Presented at the International Board meeting at Gujurat University, Ahmedabad, India on 5 January 2010
How ABM tactics can make your client portfolio bloomVince Devos
ABM, or account-based-marketing, is becoming a very well known strategy in the B2B landscape. However, the question of how to launch a successful program remains a mystery. In this presentation, the process is explained, combined with a simple methaphor to make things clear.
SM 101: Week 7 - Paid Social: Where Budgets Meet ROIJustin Quinn
This is the slide deck for Week 7 of Introduction to Social Media Marketing at Pennsylvania College of Art and Design. This week, we explore why paid social media is necessary and how it fits together with organic social media to execute a comprehensive social media marketing strategy.
The Rules of Engagement: How to leverage social media to grow your businessTrish Saemann
A presentation was given to femfessionals/Charlotte. An overview on effectively using social media to increase brand visibility, lead generation and how to position YOU as an expert in your field.
Stuart Ross, of the Six Figure Mentors, gives a brief introductory lesson into the world of marketing and what it entails in this slideshow presentation.
The A-Z of healthcare marketing : A journey from scratchReachStream
The landscape of marketing has been in a constant state of mercurial progression. Unfortunately, its younger sibling (Healthcare marketing) has been slow to catch-up. If you are contemplating on where your marketing journey should begin or start, we say, why not here? Collect all the gear you need from this piece and make your way to that starting line, if you are not there already! It is time to reshape the future of your healthcare business.
Developing a S.M.A.R.T. Communications Plan
Communicating with all stakeholders is key to recruitment, sustainability and success. Learn to develop a S.M.A.R.T. communications plan with Specific, Measurable, Attainable, Results oriented, and Time conscious objectives. School public relations specialist, AJ Huff, will discuss how having a S.M.A.R.T. plan in place can take the guess work out of the who, what, when and why’s of communicating about your Project SEARCH program.
In this presentation, Adam Pembrey is going to walk us through the do's and don'ts of event marketing. With his 12 years of event marketing experience, Adam will share what it takes to get the highest ROI from every event your company goes to.
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
5 guidelines for successful influencer marketingRaj Mehta
nfluencer marketing campaigns can have many different objectives, such as generating sales, quality content, brand awareness or any combination of the three.
Surprise! How You Should Be Planning to Triple Holiday Sales NowJenni McKinnon
With over 18 years of industry experience, Jenni McKinnon will share why you should be planning to crush your holiday sales months and months in advance as well as practical and actionable tips to help you triple your WooCommerce online holiday sales, and even when there's less than a month before a holiday.
She will also provide lasting industry advice that can help you keep the sales flowing year round.
Pivoting your food or beverage brand's marketing planTyler Leahy
Food and beverage brands face an uphill battle coming out of the COVID-19 pandemic: get a better return out of marketing and brand-building efforts, with less of a marketing budget. What's your brand's new strategy? How will you set your spending priorities? Ditch your marketing plan. Focus on one primary target customer. Get more personal with a fresh approach to social media and influencer marketing.
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
Have you ever noticed that people who say, “We need to get everyone on the same page” rarely have anything written down on ONE page? People use the term “fewer bigger bets” all the time, yet these same people seem to be fans of those small little projects that deplete resources. People say they are good decision-makers, yet struggle when facing strategic choices, so they try to justify doing both options. A well-written Brand Plan should force your hand in how to allocate your brand’s limited resources to drive the highest return. We believe that a Brand Plan should be on one page!
Stuart Ross, of the Six Figure Mentors, gives a brief introductory lesson into the world of marketing and what it entails in this slideshow presentation.
The A-Z of healthcare marketing : A journey from scratchReachStream
The landscape of marketing has been in a constant state of mercurial progression. Unfortunately, its younger sibling (Healthcare marketing) has been slow to catch-up. If you are contemplating on where your marketing journey should begin or start, we say, why not here? Collect all the gear you need from this piece and make your way to that starting line, if you are not there already! It is time to reshape the future of your healthcare business.
Developing a S.M.A.R.T. Communications Plan
Communicating with all stakeholders is key to recruitment, sustainability and success. Learn to develop a S.M.A.R.T. communications plan with Specific, Measurable, Attainable, Results oriented, and Time conscious objectives. School public relations specialist, AJ Huff, will discuss how having a S.M.A.R.T. plan in place can take the guess work out of the who, what, when and why’s of communicating about your Project SEARCH program.
In this presentation, Adam Pembrey is going to walk us through the do's and don'ts of event marketing. With his 12 years of event marketing experience, Adam will share what it takes to get the highest ROI from every event your company goes to.
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
5 guidelines for successful influencer marketingRaj Mehta
nfluencer marketing campaigns can have many different objectives, such as generating sales, quality content, brand awareness or any combination of the three.
Surprise! How You Should Be Planning to Triple Holiday Sales NowJenni McKinnon
With over 18 years of industry experience, Jenni McKinnon will share why you should be planning to crush your holiday sales months and months in advance as well as practical and actionable tips to help you triple your WooCommerce online holiday sales, and even when there's less than a month before a holiday.
She will also provide lasting industry advice that can help you keep the sales flowing year round.
Pivoting your food or beverage brand's marketing planTyler Leahy
Food and beverage brands face an uphill battle coming out of the COVID-19 pandemic: get a better return out of marketing and brand-building efforts, with less of a marketing budget. What's your brand's new strategy? How will you set your spending priorities? Ditch your marketing plan. Focus on one primary target customer. Get more personal with a fresh approach to social media and influencer marketing.
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
Have you ever noticed that people who say, “We need to get everyone on the same page” rarely have anything written down on ONE page? People use the term “fewer bigger bets” all the time, yet these same people seem to be fans of those small little projects that deplete resources. People say they are good decision-makers, yet struggle when facing strategic choices, so they try to justify doing both options. A well-written Brand Plan should force your hand in how to allocate your brand’s limited resources to drive the highest return. We believe that a Brand Plan should be on one page!
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
The kind of ads that can make your targeted consumers salivate and dream of taking a bite of your food product right away.
Just creating a digital ad to sell your product is not enough anymore.
When an average internet user is served over 1700 digital banner ads per month, the task of grabbing people’s attention and leaving an impression on them becomes highly tough.
How does a food brand hope to get noticed in an environment like that?
What if you’re a new business? How do you hope to compete with other existing products and brands? Many new food businesses find themselves struggling in this sea of cut-throat digital competition to get heard, seen and loved.
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
Similar to Blue Ridge Honey Presentation Feedback (20)
1. Blue Ridge Honey Company: 12.1.2015
Team,
You have led the development of a very well thought-out strategic marketing plan for such an
interesting business and product line. You provided solid research, creativity and strategic
thinking, and truly educated our class on a global challenge that many still know little about.
With energy and confidence you helped us believe that your marketing efforts would work and
would differentiate Blue Ridge Honey Company, increasing brand awareness and expanding
distribution and overall sales through multiple channels. You demonstrated great command of
the marketing plan structure and purpose, and shared creative ideas to help achieve your
overall goals. Great job!
Points Earned: 125
The following represents my additional feedback and specific recommendations:
Group Presentation & Written Marketing Plan Content:
Each team member presented confidently and with enthusiasm. It was terrific that
didn’t necessarily have to refer to your notes. You knew your content well.
Nice introduction by Justin and the Marketing Plan goals were very clearly stated. (I
disagree with one of the comments from the class below, on this point.)
Well written plan – you followed the Marketing Plan structure as given and developed
each section well.
Presentation slides were visually attractive and highlighted the key points. Nice
headlines and visuals on each slide.
Good SWOT analysis. Just be sure to be clear on what is internal and what is external.
The threatened bee source seems to be more external. Also, when covering a SWOT, it
is not necessary to solve for the weaknesses or threats at this point. Just highlight the
points. The plans to mitigate risk and respond to the weaknesses actually comes later in
your implementation and tactics.
When presenting “your” plan, be sure to own the plan. The word “they” was used often,
when ideally you would say “we”.
Nice detail overall in your marketing strategies. Strong annual budget detail and good
overall annual Calendar.
I am anxious to buy this product. You made many believers out of our class!
Additional Key Comments providedby the class / Verbatims fromthe student
Rubrics inresponse to the question “Doyou think their marketing planwill
deliver the plannedgrowth? Why/Why not?
Yes, good social media marketing plan; need more quantitative metrics.
It should work because the market is large enough to easily bring in new people.
They didn’t tell me their goals upfront, so it felt like a presentation on the company with
a brief insight into their SWOT. They talked about products; they talked about
2. manufacturing, bit I want to know how they are targeting business for growth. I still
have a good bit of questions.
Interesting. I think it is necessary to educate about bees and the marketing plan will do
this.
Sweet presentation.
Save the Bee’s 2016!
Plan seemed dated. No Twitter. Knowledge is key
Not a very clear strategy.
Yes, good product; good plan.
Good job.
Where is the closest Whole Foods?
Very interesting. Save the Bee’s.
Good overall. Could be more detailed in how the plan will deliver results.
No, because the bees will be dead.
Reaching out to locals and trying to get involved with Whole Foods will deliver the
planned growth.
I think that this group had a lot of great ideas to grow their company / awareness. The
marketing plan was clearly stated and will deliver the planned growth.
Maybe: Possible roadblocks: Entering Whole Foods; Plan needs an already strong
customer base to be successful.
I want some honey now.
Budget was good to have but it was general. I understand the main goal was to increase
customers to purchase more flavors but I’m not sure how they will. Wasn’t clear.
Great marketing plan with their goals and objectives. I don’t see why this plan shouldn’t
help their marketing or future sales.
Clear objectives, good industry and environment knowledge. Plan was measurable and
clear. Food idea to include facts about honey. A lot of research was obviously done.
Good photos of products and facilities. Clear and quick.