When you combine email and social media marketing, it can increase the reach of email campaigns while growing your list. Sharing emails on social media places them in front of more potential customers. Integrating email and social media by sharing engaging content that prompts people to take action can boost business. Social media provides new avenues for customer engagement that complements email marketing rather than competing with it. The key is having a disciplined, measured approach that capitalizes on what gains audience attention and momentum across both channels.

1. Social-Email Marketing
When you combine email with social media, the combination will both increase the reach of your email
campaigns that enjoy 97% deliverability. Sharing your email on social media will get it in front of more
people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the
action or response obvious and simple and providing access, information and real value then you will
grow your business.
Drive traffic back to your list, email, etc...
Amplify your email

2. 91% of all consumers use email daily
Source: McKinsey and eMarketer

3. 98% of marketing professionals use email as part of their overall
strategy.
- Ascend2 "Marketing Strategy Report" (Dec 2013)

4. 55% of marketing professionals agree email marketing is the most
effective marketing tactic they use.
- Ascend2 "Marketing Strategy Report" (Dec 2013)

5. Companies using email to nurture leads generate 50% more sales-
ready leads and at 33% lower cost.
Source: Hubspot

6. Marketers consistently ranked email as the single most effective
tactic for awareness, acquisition, conversion, and retention.
Source: Gigaom Research

7. Email is nearly 40 times better than Facebook and Twitter at
acquiring customers.
Source: McKinsey & Company

8. 70% of people say they always open emails from their favorite
companies.
Source: ExactTarget

9. 95% of those who opt into email messages from brands find these
messages somewhat or very useful.
Source: Salesforce

10. 64% of decision makers read emails via mobile device.
Source: EmailExpert.org

11. 91% of consumers check their email at least once per day on their
smartphone, making it the most used functionality.
Source: ExactTarget

12. If an email does not display correctly, 71.2% will delete it immediately.
Source: BlueHornet

13. 78% of consumers share information via email versus 22% who
prefer social media.
Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere-

14. Over 20% of social media users have shared something from an
email campaign to their social accounts via a share option.
Source: Merkle ”View from the Social Inbox 2010"

15. 42% of active social networkers check their email account four or more
times a day, compared to just 27% of their non-networked counterparts.
Source: Merkle ”View from the Social inbox"

16. Email conversion rates are three times higher than social media, with a
17% higher value in the conversion.
Source: McKinsey & Company

17. Email conversion rates to purchase are at least 3x higher than social media
conversion rates
Source: McKinsey & Company

18. 54% of marketers see better results when social is combined with email.
Source: Lyris report

19. Email with social sharing buttons increase click through rates by 158%.
Source: Nonprofit Hub

20. 65% of the top 20% of B2B marketers in social media lead generation
integrate email with social media, compared to the industry average of 51%
Source: Aberdeen Research.

21. Similarities of Email and Social Marketing
Social media and email is all about relationships, trust, and interaction. And relationships can
change the world. Social media is a partner, not a threat to email marketing because it provides
new avenues for sharing and engaging customers and prospects.

22. In both email and social marketing,
Consumers subscribe with the intent of receiving updates from the company.

23. In both email and social marketing,
Marketers create content updates to engage consumers over the lifetime of their relationship with that brand.

24. In both email and social marketing,
Marketers use engaging content to motivate the user to take action that benefits the marketer.

25. In both email and social marketing,
Marketers develop a unique personality to stand out from competitors, and gain consumer attention

26. In both email and social marketing,
Consumers subscribe to receive updates from the brand that relationship needs to be nurtured.

27. In both email and social marketing,
The largest improvements in conversion events come from creating better content

28. In both email and social marketing,
Attention is required, but not sufficient, for monetization.

29. In both email and social marketing,
Marketers create content with the purpose of having pass-along value.

30. Social-Email Perfect Partnership
Social media is a partner, not a threat to email marketing because it provides new
avenues for sharing and engaging customers and prospects.

31. No Competing Strategy
1.

32. Identify Your Goals and Objectives
2.

33. Dedicated Program Manger
3.

34. Consider Your Timing
4.

35. Content Quality
5.

36. Uniform Email and Social Communication
6.

37. Sign-up Using Email & Social Networks
7.

38. Grow Email Lists
8.

39. Import Social Contacts
9.

40. Share Integration
10.

41. Automate Social Updates
11.

42. Social Media Insights
12.

43. Power of Social-Email
Undoubtedly, there are great opportunities for businesses that combine their email and
social media strategies. The key to a successfully integrated program is having a
disciplined approach to tracking and measuring results from each channel, as well as
your overall results once they’re integrated. Then, continue to capitalize on the
momentum from what’s working with your audience..

44. Braj Mohan Chaturvedi comes with 14 years of corporate experience. In the past, he has worked with
Accenture, PepsiCo, Monster.com, ICFAI University Press, in the fields of business development, account
management, sales and marketing consulting, corporate communication, content management, corporate
sales, marketing and branding. He is a social media enthusiast and market 2.0 experts. He is passionate about
Social Media Marketing and brings with him in-depth expertise in various facets of Social Media Marketing.
Before Co-founding Infidirect, he was the CEO of one of the youngest digital agency. He is also a Co-founder of
Mcounts, which is a consumer data company. He blogs at braj.in and has written several articles on branding
and marketing related issues for various journals and business magazines published by ICFAI Press.
Braj Mohan Chaturvedi | M: +91 9900590943 | E: braj@braj.in | T: @chaturvedibraj
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