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Effective Communication
Which communication activities
  have the greatest impact
                                     or

    Make your audience act



   © Healthcare Marketing Dr. Umbach & Partner   www.umbachpartner.com   1
Activity                                                    Impact
Lead by example
                                                                +++++
Imitate was others do
Live Dialogue
See, listen and discuss in workshop
                                                                ++++
Live Speech
See and listen to a speaker                                     +++
Recorded
See and listen to moving pictures                               ++
Read text and see pictures
Read text only                                                  +
      © Healthcare Marketing Dr. Umbach & Partner   www.umbachpartner.com   2

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Effective Communication

  • 1. Effective Communication Which communication activities have the greatest impact or Make your audience act © Healthcare Marketing Dr. Umbach & Partner www.umbachpartner.com 1
  • 2. Activity Impact Lead by example +++++ Imitate was others do Live Dialogue See, listen and discuss in workshop ++++ Live Speech See and listen to a speaker +++ Recorded See and listen to moving pictures ++ Read text and see pictures Read text only + © Healthcare Marketing Dr. Umbach & Partner www.umbachpartner.com 2