Building your life sciences business in Europe, North America and Internationally
The Solution
Bridgehead provides a coordinated, professionally managed strategy to retain value, whilst minimising risk. Bridgehead is the only Boston, London and Zug based group providing an integrated healthcare solution for launch into European and US markets. Bridgehead coordinates proven, experienced, Professional service providers, who have US and European experience in all of the essential launch and support components.
Building your life sciences business in Europe, North America and Internationally
The Solution
Bridgehead provides a coordinated, professionally managed strategy to retain value, whilst minimising risk. Bridgehead is the only Boston, London and Zug based group providing an integrated healthcare solution for launch into European and US markets. Bridgehead coordinates proven, experienced, Professional service providers, who have US and European experience in all of the essential launch and support components.
Presenters: Sherman Leung & Emory Griffith
Healthcare organizations consistently land at the top of the list of Boston’s largest employers. Healthtech is a fast-growing sector that presents opportunities for innovative business models and products as well as many unique challenges.
This session is meant for product-oriented entrepreneurs and product managers who want to learn more about the intersection of healthcare and product - the unique challenges of building products in healthcare, and strategies for success. We will present our points of view as healthtech PMs and facilitate a discussion to swap insights and learnings from across Boston and different industries to help support the growth and development of products in a space that desperately needs them.
Sherman is currently on the product team at PatientPing, and has built and shipped digital health products at Mango Health, Muvr Labs (a YC/StartX med grad), and as a student-entrepreneur-in-residence at Greylock Partners. He writes regularly about healthcare + product at http://medium.com/@skleung
Emory Griffith was an early member of the Product team at Cure Forward, a healthcare software company that connects patients to clinical trials based on their medical information and genomic sequencing data. He helped define product stategy, as Cure Foreward took the platform to market, building applications for patients, caregivers, Pharma sponsors, clinical trial sites, and healthcare providers.
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...Amazon Web Services
Pfizer needed the ability to perform rapid analysis on its set of real-world evidence (RWE) data to improve patient outcomes, but its existing platform could not scale and meet its objectives. Pfizer collaborated with Deloitte to transform its real-world data and analytics capabilities that maximize insights and avoid duplicative investments by migrating their existing RWE data and analytics environment to the AWS Cloud. Learn how these strategies for planning, executing, and validating the success of these capabilities helped position Pfizer to use the AWS Cloud environment as the cornerstone of its patient-centric analytics to expand and incorporate new AI/ML capabilities, such as Amazon SageMaker. This session is brought to you by AWS partner, Deloitte Consulting LLP.
THIS PRESENTATION TALKS ABOUT THE KEY ELEMENTS REQUIRED FOR A HOSPITAL MARKETING PLAN. THIS CAN BE USED AS A REFERENCE FOR OTHER SERVICE MARKETING INDUSRTIES.
THANKS
REYAZ K SIDDIQUI
Placing Customer Centricity at the Heart of Healthcare1to1 Media
A look at how healthcare providers, pharmaceuticals, and health insurers are adapting to the changing customer landscape and evolving their patient experiences. www.1to1media.com
Hospital Marketing - Messaging Trends- new era of branding and marketing acti...connectingdots
Emergence of medical marketing consultants, MBA courses in hospital management, the beginning of regular advertising campaigns are all heralding a new era of branding and marketing activities from the hospitals themselves.
In this article we aim to explore some of the ‘claims, RTBs (reasons to believe) that hospitals are using in their adverts to market themselves.
Dissertation Relationship Marketing in Health Care IndustryDissertationFirst
Within the health care sector context, relationship marketing is very important part for the success of the organization and for retaining its clients. Relationship marketing is an approach intended to look after customer long- term engagement, loyalty and relations; it aims at developing strong loyal customers by offering correct and direct information by having open communication with them, therefore proper relationship marketing strategies and communication strategies should be used for the development and improvement of the health sector.
This study sought to evaluate the role of relationship marketing in health care sector in context with the Mumbai health care organization, Kokilaben Dhirubhai Ambani hospital, the study specifically aims:
. To analyze the benefits of relationship marketing in the healthcare sector
. To review critically the literature of the research associated to relationship marketing.
. To evaluate critically the significance of relationships marketing strategy in the health care industry in context with Kokilaben Dhirubhai Ambani hospital. . To offer a significant recommendation for healthcare industry in India by which they can improve their efficiency and quality by implementing the relationship marketing. This paper presents research of relationship marketing in the industry of health
care: A Case Study of Kokilaben Dhirubhai Ambani Hospital Mumbai. Analyzed findings are presented in accordance with a rigorous sampling frame of 50 respondents through questionnaires.
Radiant Pain Relief Centres is changing the way chronic pain is understood and treated, and building the safest, most consistently effective, and appealing solution to the epidemic of chronic pain. Lasting relief for nearly all types of chronic pain, without drugs, needles, surgery or side effects. This is the future of chronic pain management and it offers an appealing opportunity for investors, clinicians and consumers.
This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.
Presenters: Sherman Leung & Emory Griffith
Healthcare organizations consistently land at the top of the list of Boston’s largest employers. Healthtech is a fast-growing sector that presents opportunities for innovative business models and products as well as many unique challenges.
This session is meant for product-oriented entrepreneurs and product managers who want to learn more about the intersection of healthcare and product - the unique challenges of building products in healthcare, and strategies for success. We will present our points of view as healthtech PMs and facilitate a discussion to swap insights and learnings from across Boston and different industries to help support the growth and development of products in a space that desperately needs them.
Sherman is currently on the product team at PatientPing, and has built and shipped digital health products at Mango Health, Muvr Labs (a YC/StartX med grad), and as a student-entrepreneur-in-residence at Greylock Partners. He writes regularly about healthcare + product at http://medium.com/@skleung
Emory Griffith was an early member of the Product team at Cure Forward, a healthcare software company that connects patients to clinical trials based on their medical information and genomic sequencing data. He helped define product stategy, as Cure Foreward took the platform to market, building applications for patients, caregivers, Pharma sponsors, clinical trial sites, and healthcare providers.
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...Amazon Web Services
Pfizer needed the ability to perform rapid analysis on its set of real-world evidence (RWE) data to improve patient outcomes, but its existing platform could not scale and meet its objectives. Pfizer collaborated with Deloitte to transform its real-world data and analytics capabilities that maximize insights and avoid duplicative investments by migrating their existing RWE data and analytics environment to the AWS Cloud. Learn how these strategies for planning, executing, and validating the success of these capabilities helped position Pfizer to use the AWS Cloud environment as the cornerstone of its patient-centric analytics to expand and incorporate new AI/ML capabilities, such as Amazon SageMaker. This session is brought to you by AWS partner, Deloitte Consulting LLP.
THIS PRESENTATION TALKS ABOUT THE KEY ELEMENTS REQUIRED FOR A HOSPITAL MARKETING PLAN. THIS CAN BE USED AS A REFERENCE FOR OTHER SERVICE MARKETING INDUSRTIES.
THANKS
REYAZ K SIDDIQUI
Placing Customer Centricity at the Heart of Healthcare1to1 Media
A look at how healthcare providers, pharmaceuticals, and health insurers are adapting to the changing customer landscape and evolving their patient experiences. www.1to1media.com
Hospital Marketing - Messaging Trends- new era of branding and marketing acti...connectingdots
Emergence of medical marketing consultants, MBA courses in hospital management, the beginning of regular advertising campaigns are all heralding a new era of branding and marketing activities from the hospitals themselves.
In this article we aim to explore some of the ‘claims, RTBs (reasons to believe) that hospitals are using in their adverts to market themselves.
Dissertation Relationship Marketing in Health Care IndustryDissertationFirst
Within the health care sector context, relationship marketing is very important part for the success of the organization and for retaining its clients. Relationship marketing is an approach intended to look after customer long- term engagement, loyalty and relations; it aims at developing strong loyal customers by offering correct and direct information by having open communication with them, therefore proper relationship marketing strategies and communication strategies should be used for the development and improvement of the health sector.
This study sought to evaluate the role of relationship marketing in health care sector in context with the Mumbai health care organization, Kokilaben Dhirubhai Ambani hospital, the study specifically aims:
. To analyze the benefits of relationship marketing in the healthcare sector
. To review critically the literature of the research associated to relationship marketing.
. To evaluate critically the significance of relationships marketing strategy in the health care industry in context with Kokilaben Dhirubhai Ambani hospital. . To offer a significant recommendation for healthcare industry in India by which they can improve their efficiency and quality by implementing the relationship marketing. This paper presents research of relationship marketing in the industry of health
care: A Case Study of Kokilaben Dhirubhai Ambani Hospital Mumbai. Analyzed findings are presented in accordance with a rigorous sampling frame of 50 respondents through questionnaires.
Radiant Pain Relief Centres is changing the way chronic pain is understood and treated, and building the safest, most consistently effective, and appealing solution to the epidemic of chronic pain. Lasting relief for nearly all types of chronic pain, without drugs, needles, surgery or side effects. This is the future of chronic pain management and it offers an appealing opportunity for investors, clinicians and consumers.
This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.
FAM Trips, Site Visits and Site Inspections is a guide or outline to follow when planning to participate in one of these opportunities. Typically, these are reserved for travel agents, event planners and travel writers. Head to www.travelagentsupport.com for more.
An overview of I.D.E.A.S. (Intellectual Decisions on Environmental Awareness Solutions), a non-profit helping to empower, engage and educate students about environmental sustainability.
Slideshow resource for design team. All the images, documents and files included in this presentation are provided for reference only for designers working directly with the Painted Turtle Guesthouse.
This deck provides concise User Experience strategies for designing effective emails for mobile and different screen widths. With growing number of mobile devices and the shift to mobile e-commerce, its more than necessary to optimize emails for mobile devices.
Delivering Policy & Trust to the Hybrid CloudApcera
Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware, as the definition of “policy” varies wildly. Some say it’s the ability to control the resources apps’ use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more.
Healthcare -- putting prevention into practiceZafar Hasan
This slidedeck is submitted by Zafar Hasan because one of the trends in medicine for the last 20 years isa focus on prevention and this deck is an outstanding practice primer.
NIRVAN has initiated workshops to train doctors in the following areas:
Effective Doctor-PatientRelationship.
Essential soft skills requirement in relationship focused profession. Medico –Marketing tools to build medical practice.
A Vision for U.S. Healthcare's Radical MakeoverCognizant
The healthcare industry is on the verge of a disruptive change that will significantly reshape our experiences and reorient our expectations across the provider and payer value chain.
What Moves The Needle For Healthcare MarketersBrandon Ives
This is a presentation that was given to the Triangle Marketing Club in Raleigh, NC on the topic of trends in healthcare marketing. The presentation was given by Brandon Ives, CEO of PractImage. PractImage is a patient sentiment analysis and online reputation application for healthcare providers. Brandon is also managing partner at Brasco ///, a creative branding and digital marketing agency that serves clients in healthcare.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
Think Tank V Key Takeaways & Best PracticesJustin Barnes
Care Strategy, Care Collaboration, Innovation, Industry Disruptors & Social Determinants of Health best practices directly and unscripted from thought leaders on the front lines of healthcare
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...Mahmoud Bahgat
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & Dr.Mahmoud Hamdy
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
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*#Mahmoud_Bahgat*
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لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
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للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
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*Contact Bahgat*
M.Bahgat@TheLegendary.Info
The co creative organization of the futureNick Coates
A presentation about moving beyond NPD as the main focus of co-creation into more transformational ways of being that affect the whole organisation. We predict that the organization of the future will be co-creative (an adjective!). Presented at the World Mass Customisation Personalisation and Co-Creation conference (MCPC 2011) in San Francisco.
Healthcare Reform & Physician Loyalty: What Can CRM Do To Support ACOs?Perficient, Inc.
Martin Sizemore, Enterprise Architect at Perficient, and Lisa Anderson, CRM Solution Architect at Perficient, discuss Consumerism in Healthcare, Physician Practice Challenges & Alignment, and provide a Physician Loyalty Campaign Demo
2. NIRVAN
Healthcare Education & Communication
We strive to change the behavior of
Healthcare Organizations, Professionals and
Patients leading to a better outcome for all.
www.themegallery.com
3. Contents
• Our philosophy and goals
• Our take on current reality
• Our proposal for change
• Our view of future
www.themegallery.com
4. Our inspiration is Buddhism
NIRVAN means ‘Liberation of the mind’
by discovering a path through Right vision, Right
mindfulness, Right understanding and Right action
www.themegallery.com
5. Philosophy
Nirvan is liberation of mind
Liberated mind leads to Evolution
Evolution leads to Transformation
Transformation leads to Empowerment
Empowerment leads to Introspection
Introspection leads to Desire to Progress
www.themegallery.com
6. Vision & Mission
It is our endeavor to bring Enlightenment & Revolutionary change in the
Thinking and Functioning of Healthcare Organizations and Healthcare
Professionals.
Transform values and Mission 1 Building renewed
Practices. Relationships.
Mission 4 NIRVAN Mission 2
Transform the operating Transforming the role of
procedures of healthcare and Mission 3 doctor to being a
medical organizations. “Total Health giver”.
www.themegallery.com
7. Goals of Nirvan
Enhance healthcare Facilitate medical
delivery by relationship professionals to become
management „practice‟ managers
Become healthcare Innovation in customer
communication partners engagement
Accept patient as an Empower patient with
enlightened healthcare education esp. in
consumer Chronic diseases
Enlist patients as Encourage knowledge
partners in disease driven medico marketing
management
www.themegallery.com
8. Knowledge Facilitator
NIRVAN
Healthcare Healthcare
Organizations Professionals
Patients
Build customer Build medical
loyalty and Informed practice
customer base patient and patient base
www.themegallery.com
9. Key activities
Partner with Healthcare Professionals and Healthcare Organizations for:
Doctor - Patient Relationship Management.
Industry – Customer Relationship Enhancement.
Knowledge based Medical Marketing Solutions.
Medical Practice Management modules.
Patient Education programs.
www.themegallery.com
10. Contents
• Our philosophy and goals
• Our take on current reality
• Our proposal for change
• Our view of future
www.themegallery.com
11. It is Information age Healthcare
Requirement in current
scenario
• Knowledge driven medico
marketing.
• Relationship oriented
business in healthcare.
• Patient & Practice training in
medical education.
• Innovation in Customer
Engagement.
• Redefine Doctor - Patient
connect.
• Redefine Industry – Customer
connect.
www.themegallery.com
12. Contents
• Our philosophy and goals
• Our take on current reality
• Our proposal for change
• Our view of future
www.themegallery.com
13. Objectives
• Bring creativity in building healthcare brands.
• Go beyond the conventional ways to engage doctor clients.
• Educate and train the doctors on soft skills, patient & practice
management.
• Empower patients by creating awareness and imparting healthcare
education.
• Give new definition to the TRIO of “Healthcare companies–Healthcare
professionals–Patients”.
www.themegallery.com
14. Patient Education
Patient Education
Healthcare Modules Doctor Education
Communication
Medico marketing Patient & Practice
Customer Management Skills
Engagement Model
NIRVAN
Target audience Offerings Target audience
Healthcare companies- Hospitals, Doctors,
Pharmaceuticals, Medical students,
Diagnostics, Devices, Nursing homes,
IT, Stem Cells. NGO‟s, Patients
www.themegallery.com
15. Healthcare Communication
Scientific Knowledge facilitator
Medico marketing consultancy
Medical content development
Marketing facilitator
Scientific training / CME
Customer Engagement Model
Seminars and Workshops
C
Going beyond the Conventional to engage doctors.
Creating memorable, fun filled and unusual experiences for doctors.
(More details on each module can be provided on request)
www.themegallery.com
16. Doctor Education Modules
Seminars and Workshops
Managing Patients and practice to create patient loyalty in Healthcare.
Change behavior to see beyond medications and interventions.
Accept patient as a partner in disease management through education.
Create a MINI MBA for doctors.
Patient Education Modules
Seminars and Workshops
Patients as adult partners to doctors.
Disease and health awareness programs.
Life beyond medication programs.
Art based therapies for chronic patients.
(More details on each module can be provided on request)
www.themegallery.com
17. Our Commitment
With Knowledge
With Tools
With Benefits
www.themegallery.com
18. Sources used
• Published articles
• Online articles
• Healthcare magazines
• Healthcare Websites
• Medial association magazines
• Healthcare Blogs
• Speaker in conferences
• Patient education sessions
• Patient counseling
• Doctor events
www.themegallery.com
19. Our Presence
• IMA exhibition: 2010 • Doctor awareness program in
• Indian Medical Association lectures partnership with IT : 2010
:“Doctor-patient Relationship.”,2010. • Patient awareness programs: 2010
• Articles in medical publications. • IT Healthcare project: IIT
• Oral presentations in medical Mumbai, Remote patient Monitoring
conferences. / Telemedicine.
• Parma / hospitals approaching us to • KOL advocacy: Stem cell therapy /
explore partnership. Cord blood banking..
• Fairly strong online presence. • Medico marketing consultant to
pharmaceuticals.
• Outsourcing partners in medical
writing.
www.themegallery.com
20. Healthcare topics covered
Medical professionals Patients
• Clinicians to Managers: A • Understand your medicines.
Mindset Shift. • Basics of drugs.
• Medical Practitioners to Medical • Medication errors.
Entrepreneurs. • Understand your prescription.
• Doctor – Patient relationship. • Germs and Health.
• Patient centric approach. • Stem cell therapy.
• Patient as a healthcare • Cord blood banking.
consumer.
www.themegallery.com
23. Indian Medical Association
Exhibition 2010
Scientific platforms
Scientific doctor meet, Ahmbd 2010
Kolhapur Medical Association
conference 2010
www.themegallery.com
25. Affiliations / Alliances
• Medical associations / Hospitals
• Publication houses / Training academies
•Healthcare Organizations
•Partnering with IT healthcare professionals
• Partnering with Nutritionists / Psychologists
• Partnering with other scientific associations
• Partnering with NGO’s / Councilors
• Clinicians, Marketing and Branding expert
Member:
1. Indian Medical Association, Mumbai.
2. Kandivli Medical Association, Mumbai
3. Indian Merchants Chamber – Ex-Committee Member Health and
fitness committee, Professional development
committee, Mumbai
www.themegallery.com
26. Founder‟s Profile
A. Dr. Shalini Ratan: Founder & Chief Knowledge
Facilitator
MBBS, MD (Microbiology) Delhi, Fellowship (Mol. Bio.) Hyderabad,
Certificate course Entrepreneurship, Mumbai.
Progressive experience of 15 years in medical marketing,
clinical laboratory techniques and scientific research.
Specializes in the area of medico marketing and healthcare training.
Medical specialization in infectious diseases, antibiotics, molecular
biology and immunology.
Done courses on Psychology and Counseling.
www.themegallery.com