Schlesinger Group - You Need Insights. We Have Solutions.Kenny Thompson
In a world of markets experiencing massive disruption and evolution, gathering reliable and compelling data for deeper insights is paramount for brand success. Working in partnership with you, Schlesinger Group goes further than high-precision data collection.
Closing the Gaps in Member Experience - A Medullan WebinarMedullan
Improving member experience starts by finding and closing the gaps. In this Medullan webinar, hosts Ryan Rossier and Megan Berke discuss how Payers in the healthcare space can plan and deliver a seamless user experience, aligning their digital engagement campaigns with their organizational priorities.
Learn how to engage healthcare professionals differently by answering these questions and more!
-How can you do more with less?
-How can you realize cost savings?
-How can you be more responsive to the market?
-How can you develop a more effective strategy?
-How can you build stronger physician relationships?
-How can you gain more timely information?
Modernize Your Mental Health Practice to Save Time and Improve Care DeliveryKareo
Join Dr. Nina Vasan and Dr. Ganielle Hooper as they use their expertise in the mental health industry to help you run a successful mental health practice amidst uncertain times. They will discuss:
-The current state of the mental health industry and the public “stigma” of seeking mental health services
-Recent policy changes pertaining to insurance reimbursement, telehealth and MACRA
-How technology can support your practice’s growth and success
-Lessons learned in running a successful practice from a provider who has recently expanded her practice and what she did to overcome common barriers
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
You never get a second chance to make a first impression.Endeavor Management
The contact center is the first step in the ideal experience for patients and physicians. In this brief presentation, Gelb will illustrate best practices in contact centers created by national leaders in healthcare. We will examine the differences between functional needs (what must be done) and emotional needs (how patients and physicians feel about your contact center). How does your contact center rate on the 9 Dimensions of call center strategy? Does your contact center engage and enchant callers?
Schlesinger Group - You Need Insights. We Have Solutions.Kenny Thompson
In a world of markets experiencing massive disruption and evolution, gathering reliable and compelling data for deeper insights is paramount for brand success. Working in partnership with you, Schlesinger Group goes further than high-precision data collection.
Closing the Gaps in Member Experience - A Medullan WebinarMedullan
Improving member experience starts by finding and closing the gaps. In this Medullan webinar, hosts Ryan Rossier and Megan Berke discuss how Payers in the healthcare space can plan and deliver a seamless user experience, aligning their digital engagement campaigns with their organizational priorities.
Learn how to engage healthcare professionals differently by answering these questions and more!
-How can you do more with less?
-How can you realize cost savings?
-How can you be more responsive to the market?
-How can you develop a more effective strategy?
-How can you build stronger physician relationships?
-How can you gain more timely information?
Modernize Your Mental Health Practice to Save Time and Improve Care DeliveryKareo
Join Dr. Nina Vasan and Dr. Ganielle Hooper as they use their expertise in the mental health industry to help you run a successful mental health practice amidst uncertain times. They will discuss:
-The current state of the mental health industry and the public “stigma” of seeking mental health services
-Recent policy changes pertaining to insurance reimbursement, telehealth and MACRA
-How technology can support your practice’s growth and success
-Lessons learned in running a successful practice from a provider who has recently expanded her practice and what she did to overcome common barriers
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
You never get a second chance to make a first impression.Endeavor Management
The contact center is the first step in the ideal experience for patients and physicians. In this brief presentation, Gelb will illustrate best practices in contact centers created by national leaders in healthcare. We will examine the differences between functional needs (what must be done) and emotional needs (how patients and physicians feel about your contact center). How does your contact center rate on the 9 Dimensions of call center strategy? Does your contact center engage and enchant callers?
Digital Collaboration and Medical Information ExchangeWithin3
Learn how to engage healthcare professionals differently by answering these questions and more!
-How can you do more with less?
-How can you realize cost savings?
-How can you be more responsive to the market?
-How can you develop a more effective strategy?
-How can you build stronger physician relationships?
-How can you gain more timely information?
2013 10 utilizing member engagement to improve cahps scoresimagine.GO
The Accountable Care Act means more access to healthcare for more people. But to pay for that access it also means margins for healthcare companies are going to be squeezed. But this does not necessarily imply doom for healthcare companies. The law actually encourages healthcare businesses to build better business models – and is willing to pay for it. By retooling your market approach, and the operations that run your business, you can actually improve your margins and your customer’s happiness at the same time you are helping to create a better and more efficient healthcare ecosystem.
Achieving patient experience excellence through cultural transformationBeyond Philosophy
What are the key ingredients to building sustainable and growing patient experience excellence? How do you create a culture that keeps excelling and innovating? To sign up our latest webinar visit here http://www.beyondphilosophy.com/thought-leadership/webinars
The current healthcare environment necessitates customer insight as a foundation for effective planning. However, constraints of budget, resources, and time can dissuade leaders from developing proper insights. That’s a huge mistake…
Though traditional methods of understanding customer needs continue to be valuable today, they are not the only option available. Based on your specific objective, this white paper provides you with tools that vary in cost, resource requirements, application, and sphere of action.
How Knowledge Management Can Transform Your Customer ExperienceBrad Arsenault
In an effort to secure greater customer loyalty and gain substantial competitive advantage, leading organisations are striving to deliver an enhanced experience to their customers.
Customer experience or CX, has become a critical aspect of business management. More than 82% of organisations today regard CX as a competitive differentiator, while over 75% believe that it increases profits and revenue.
Technology is now making effective and direct public communication more efficient than ever, but as you plan your communications strategy, don’t forget about internal communication. To achieve results, it is crucial that the public sector helps employees understand how their work influences the success of the organization.
In this presentation, we’ll go through 5 ideas for improving internal communications and boosting engagement.
How to Build a 5-Star Practice with a Patient-Centered ApproachKareo
Valora Gurganious, MBA, CHBC, Partner, Senior Management Consultant will discuss:
-The importance of an enhanced patient experience and how it affects all aspects of your business such as your collections rate and patient retention
-How adopting technology can help you see more patients daily without the administrative burden
-The areas of your current workflow that can be enhanced to build and maintain positive relationships with your patients
Presentation by Timothy Duck, Sydney South West Area Health Service, and Matthew Vaughan, ACON Western Sydney Community Development Team, at the 2010 AFAO HIV Educators Conference.
"Disruptive" Technology in Healthcare Implications for the Workforce & HR Pro...Cornerstone OnDemand
Electronic Medical Records, Meaningful Use, remote patient monitoring, and healthcare apps galore, just to name a few. The industry has recently seen a tremendous rise in new technologies that are changing the way healthcare is delivered today. These advancements have led to new standards of care but have also had a significant impact to the knowledge and skill-sets needed for healthcare staff to remain successful and deliver quality care.
However, rolling out new technology initiatives across organizations often come with their own set of challenges – possibly leading to a totally different type of “disruption”. Learn strategies for how your organization can minimize “growing pains” and realize the benefits of these new healthcare technologies sooner.
Join Elizabeth Robledo, Talent Management System Program Manager at Legacy Health and Rehan Mirza, Product & Verticals Marketing Manager at Cornerstone OnDemand as they discuss:
-Big health tech trends of 2016
-Impacts of new technology on the modern healthcare workforce
-Strategies for implementing new technology at your organization
Carole Spencer & Colin Lewry - Designing a best in class future workforce pri...Innovation Agency
Presentation by Carole Spencer, Director of Transformation, Innovation Agency and Colin Lewry, Senior Partner, GE Finnamore: Designing a best in class future for primary care mental health and learning disability services on Wednesday 13 March 2019 at Haydock Park Racecourse.
Webinar: Maximize Social Media ROI With a Strategic Plan eCornell
Webinar originally held on January 7, 2014
It's a new year, and it's time to kick-start your social media strategy and start showing a return on your investment.
Join Chris Boudreaux to learn how to create a social media plan that builds buy-in, empowers employees, and gets results.
Discover how to:
-Better understand and present the business case for creating a social media plan that delivers targeted, organization-wide results.
-Use a proven framework for implementing your social media plan and put the right infrastructure in place.
-Use Boudreaux's recommendations to increase social media ROI for brands of any size.
CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global technology and management consultancy, Chris is a globally recognized thought leader in social media technologies, operations, governance and analytics.
He is a governing member of the Word of Mouth Marketing Association; an iMedia Top 25 Marketing Innovator and Leader; and his site, SocialMediaGovernance.com, serves practitioners worldwide.
http://bit.ly/1bdfVwQ
Digital Collaboration and Medical Information ExchangeWithin3
Learn how to engage healthcare professionals differently by answering these questions and more!
-How can you do more with less?
-How can you realize cost savings?
-How can you be more responsive to the market?
-How can you develop a more effective strategy?
-How can you build stronger physician relationships?
-How can you gain more timely information?
2013 10 utilizing member engagement to improve cahps scoresimagine.GO
The Accountable Care Act means more access to healthcare for more people. But to pay for that access it also means margins for healthcare companies are going to be squeezed. But this does not necessarily imply doom for healthcare companies. The law actually encourages healthcare businesses to build better business models – and is willing to pay for it. By retooling your market approach, and the operations that run your business, you can actually improve your margins and your customer’s happiness at the same time you are helping to create a better and more efficient healthcare ecosystem.
Achieving patient experience excellence through cultural transformationBeyond Philosophy
What are the key ingredients to building sustainable and growing patient experience excellence? How do you create a culture that keeps excelling and innovating? To sign up our latest webinar visit here http://www.beyondphilosophy.com/thought-leadership/webinars
The current healthcare environment necessitates customer insight as a foundation for effective planning. However, constraints of budget, resources, and time can dissuade leaders from developing proper insights. That’s a huge mistake…
Though traditional methods of understanding customer needs continue to be valuable today, they are not the only option available. Based on your specific objective, this white paper provides you with tools that vary in cost, resource requirements, application, and sphere of action.
How Knowledge Management Can Transform Your Customer ExperienceBrad Arsenault
In an effort to secure greater customer loyalty and gain substantial competitive advantage, leading organisations are striving to deliver an enhanced experience to their customers.
Customer experience or CX, has become a critical aspect of business management. More than 82% of organisations today regard CX as a competitive differentiator, while over 75% believe that it increases profits and revenue.
Technology is now making effective and direct public communication more efficient than ever, but as you plan your communications strategy, don’t forget about internal communication. To achieve results, it is crucial that the public sector helps employees understand how their work influences the success of the organization.
In this presentation, we’ll go through 5 ideas for improving internal communications and boosting engagement.
How to Build a 5-Star Practice with a Patient-Centered ApproachKareo
Valora Gurganious, MBA, CHBC, Partner, Senior Management Consultant will discuss:
-The importance of an enhanced patient experience and how it affects all aspects of your business such as your collections rate and patient retention
-How adopting technology can help you see more patients daily without the administrative burden
-The areas of your current workflow that can be enhanced to build and maintain positive relationships with your patients
Presentation by Timothy Duck, Sydney South West Area Health Service, and Matthew Vaughan, ACON Western Sydney Community Development Team, at the 2010 AFAO HIV Educators Conference.
"Disruptive" Technology in Healthcare Implications for the Workforce & HR Pro...Cornerstone OnDemand
Electronic Medical Records, Meaningful Use, remote patient monitoring, and healthcare apps galore, just to name a few. The industry has recently seen a tremendous rise in new technologies that are changing the way healthcare is delivered today. These advancements have led to new standards of care but have also had a significant impact to the knowledge and skill-sets needed for healthcare staff to remain successful and deliver quality care.
However, rolling out new technology initiatives across organizations often come with their own set of challenges – possibly leading to a totally different type of “disruption”. Learn strategies for how your organization can minimize “growing pains” and realize the benefits of these new healthcare technologies sooner.
Join Elizabeth Robledo, Talent Management System Program Manager at Legacy Health and Rehan Mirza, Product & Verticals Marketing Manager at Cornerstone OnDemand as they discuss:
-Big health tech trends of 2016
-Impacts of new technology on the modern healthcare workforce
-Strategies for implementing new technology at your organization
Carole Spencer & Colin Lewry - Designing a best in class future workforce pri...Innovation Agency
Presentation by Carole Spencer, Director of Transformation, Innovation Agency and Colin Lewry, Senior Partner, GE Finnamore: Designing a best in class future for primary care mental health and learning disability services on Wednesday 13 March 2019 at Haydock Park Racecourse.
Webinar: Maximize Social Media ROI With a Strategic Plan eCornell
Webinar originally held on January 7, 2014
It's a new year, and it's time to kick-start your social media strategy and start showing a return on your investment.
Join Chris Boudreaux to learn how to create a social media plan that builds buy-in, empowers employees, and gets results.
Discover how to:
-Better understand and present the business case for creating a social media plan that delivers targeted, organization-wide results.
-Use a proven framework for implementing your social media plan and put the right infrastructure in place.
-Use Boudreaux's recommendations to increase social media ROI for brands of any size.
CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global technology and management consultancy, Chris is a globally recognized thought leader in social media technologies, operations, governance and analytics.
He is a governing member of the Word of Mouth Marketing Association; an iMedia Top 25 Marketing Innovator and Leader; and his site, SocialMediaGovernance.com, serves practitioners worldwide.
http://bit.ly/1bdfVwQ
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research
We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate.
In this presentation, I want to talk about creating content for an Internet of Things (IoT) product.
Takeaways:
- You need to blend technical writing with copy writing
- You need to present content in a flexible way
- You needs a cross-functional team
NYC: A Natural Home for European EntrepreneursMatt Turck
Presentation for the inaugural NYC European Tech meetup on August 27, 2014. Examines the current state of European startups in New York. Makes the (fairly obvious) case that New York is a very natural landing spot for European tech entrepreneurs.
10 Must Know Techniques for Managing Physician Relations in Today's Digital W...Endeavor Management
10 Must Know techniques for managing physician relations is Today’s digital world including 4 techniques to help you increase physician engagement, 3 ideas for enhancing strategic planning and 3 tips on demonstrating program effectiveness.
Experience Management for Referring Physicians - WHPRMS ConferenceEndeavor Management
A recent presentation at the WHPRMS Conference on how you can step into the physicians shoes and design an engaging experience to increase referrals and grow advocacy.
There are many missed opportunities for revenue retention in today’s healthcare call centers. Would you like to increase your captured revenue. We highlight a $25M case study.
Leveraging Technology to Empower Patients and Reduce Healthcare CostsPerficient, Inc.
Telehealth, once reserved for the chronically ill, is now being used to drive increased revenue by creating services that scale beyond traditional geographic boundaries.
Perficient and KP OnCall discussed how telehealth is impacting healthcare and how the nation’s leading telehealth provider is leveraging innovative technologies to:
-Reduce patient visits and lower healthcare costs
-Empower patients through self-treatment
-Deliver alternate methods of patient/provider communication
-Manage symptoms and medical conditions for the patients and populations they serve
-Generate data-driven insights
This is my capstone at Emerson College from January to April 2014. I was the Account Manage in the team of six. The client is OBP Medical. The slides do not include the opening video, agency profile video and commercial.
Leading the Customer Experience Revolution: Baystate Health, Cleveland Clinic...Renown Health
Leading the Customer Experience Revolution. Customer experience is radically shifting to the forefront in healthcare. Examine the leadership role of marketing in driving excellence in service design, patient experience, and social engagement.
Margaret Coughlin, SVP and Chief Marketing & Communications Officer
Boston Children’s Hospital (Boston, MA); Suzanne Hendery, VP, Marketing & Public Affairs, Baystate Health (Springfield, MA); Paul Matsen, Chief Marketing & Communications Officer Cleveland Clinic (Cleveland, OH); Linda MacCracken, (Facilitator), Senior Principal, Accenture. Presented at the 2016 Healthcare Marketing & Physician Strategies Summit, Chicago, 5/22/2016
"In The Indy 500, There's Nothing Better Than Recieving The Victory Bottle of...LeadJen
That's where David Wasilewski found himself. After co-founding women's apparel company Spanx and helping grow the brand to more than $150 million in sales, David set his sights on cancer research. Learn how this entrepreneur shifted from Spanx to founding WhatNext, the leading online source of firsthand insights to cancer treatments. David discusses how he built a brand and took his idea to market, as well as how to overcome the challenges of entrepreneurship.
Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
During this webinar, Engaging the Digital Customer: Experiences that Drive Revenue and Loyalty, industry analyst Paul Greenberg will discuss ways to increase customer value, including:
* Understanding how and when to interact with customers
* Considerations for systems of engagement
* Role of proactive engagement to drive revenue
* Detailed use case from strategy to implementation
After this session you will be able to better understand your patients' digital demands, unlock the value of your online market potential, more effectively communicate the need for change in your online offerings, increase your digital IQ within your organization and evaluate digital statistics for leading healthcare organizations and compare them to your own numbers.
In this Cielo Client Community webinar you will learn:
- Three technology tools for increasing candidate satisfaction and accelerating TTF
- A re-imagined approach to the industry-standard exit interview designed to improve retention and engagement BEFORE an employee chooses to leave
Similar to Heathcare Communicators Oregon Presentation (20)
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. Adapting to
Change:
Making Patients Part of
the Marketing Team
Tom Eiland
503-802-4112
2012 Fall Conference tome@cfmpdx.com
2. How online research and engagement
makes you a better marketer
Know what customers Use customer input Become the go-to
want before you to guide decision- person for customer
spend money making insights
3. Market to
customers, not
markets
It’s easier to market to existing
customers than find new ones
Customers have already:
• Made a “buy” decision
• Have an existing relationship with
products, services and staff
4. Two-way
communications
Customers want to be heard
60 to 65 percent of participants
offered to participate again.
5. Customers are hard to reach
One third of Americans
don’t have landlines,
only cell phones.*
Oregon and SW Washington have some of
the highest rates of cell-only households.
12. Communication and Engagement
How to use the results
Internal
Communications
Senior Management
Peers, Employee News
Operations
Share positive results to
improve morale
13. Communication and Engagement
How to use the results
“Online focus groups
were used to create
employee training
material to reflect
the wants and needs
of patients.”
14. What is the Process?
Baseline Survey
Online/Live Focus Groups Topical Surveys
16. What is the Process?
Net Promoter Score
• Likely to recommend Baseline Survey
vs. Satisfaction
Gap Analysis
• Meeting expectations
Communications Getting actionable
• Where people get information
information
Segmentation
• Demographics and Behavior
Recruit participants
17. What is the Process?
Why NPS? How does it work?
Better indicator of Likely to recommend: 0-10
customer satisfaction
Promoters (9-10) 55%
Benchmark results Passives (7-8) 15%
internally and externally Detractors (0-6) 40%
Identify strength, Net promoter score 15
weaknesses and brand
NPS ranges
characteristics
Hospitals: +71 to -35
Determines potential Clinics: +72 to +21
word of mouth Health Plans: +41 to -11
18. Net Promoter Score
Beyond the Score
Why or why not recommend?
• Strengths, weaknesses, branding
Management to excellence
• Set NPS goals for managers and
teams
Operational consistency
• Set NPS goals for units, clinics,
services word of mouth
19. Net Promoter Score
Clinic One: 71 Clinic Two: 35
Clinic One Clinic Two Clinic Three Clinic Four Clinic Five
71 35 52 68 48
22. Gap Analysis
Extremely Exceeds
Gap
Important Expectation
s
Has a reputation for listening to patients 90% 65% -25
Has a reputation for high quality care 80% 65% -15
Easy to schedule appointments 70% 50% -20
Offers appointment times that are convenient 64% 50% -14
Has computer access to my medical records 60% 64% 4
Is conveniently located 50% 50% 0
Offers a wide range of health care services 40% 50% +10
Can e-mail questions to the doctor 40% 35% -6
Can make appointments online 35% 37% 2
23. Communications Audit
How did you find your
physician?
• Recommendation, referral,
billboard, yellow pages?
Do you use social media?
• Fan of a clinic, hospital, system?
Use websites for
information?
• Our site, WebMD, Other?
24. Segmentation and Recruitment
Large samples yield precise data:
• Younger patients, Medicare, Medicaid,
Multiple service lines, Recent care,
Insured, Employees
Behaviors are important
• Influentials = Early Majority
Ask to participate in the future
25. Now What?
Use Panel for Focus groups
• Advertising, Satisfaction, Concept testing,
New products, New services
• Online or live
• Deeper- Richer information
• Very precise recruitment
Surveys on Topical Issues
• Medical Home, Gen Y, Medicare, Customer
Service
• Precise recruitment, fast turnaround
26. “We were able to
develop and identify
valuable marketing
messages with online
concept testing.”
Quote from client
29. Example: Test Advertisements
• Understanding
• Communication
• What is that, the
• Connected
attack of the giant
• Real people
faucet?
• Condescending
• Doctor is a model.
31. Actionable Results
“This information
helps every phase
of our marketing
efforts.”
32. Communication Engagement
Email to participants
Thank you
Provide some results
Mea culpa: We can do
better
Include hyperlink for
more input
33. Communication Engagement
Website
Sign-up
Two-way
communication
Use as hub for
communications
Promote offline
Spanish Translation Available
34. Communication Engagement
“My doctor has all the requisite skills and
Results and experience that one would expect in a
primary care physician. Beyond that she
comments is an extremely skilled listener and
analytical problem solver focused on the
drives traditional individual client's needs. She fixes the
and social media easy stuff immediately, creates long-term
wellness plans, and is very adept at
content referring us when emergencies or very
difficult exigencies arise.”