Translate attributes into compelling benefits that will inspire customers to take action: Strategy, tips, tools: How to win customers and reach results effectively
These charts from an international sales conference help sales professionals find the right prospects, convince customers faster and communicate more effectively thus selling more products: Valuable strategies and techniques, best practices, checklists and tips. More at http://www.umbachpartner.com
Gunter's Concise Marketing Training The first 20 charts. You can download the remaining charts for free on https://www.umbachpartner.com/de/gunter-s-concise-marketing-training
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
How to find your target audience, win and keep customers, outperform the competition, create a strong brand, generate recommendations and increase sales: Proven tips for professionals. Discover more: https://www.umbachpartner.com/en
These charts from an international sales conference help sales professionals find the right prospects, convince customers faster and communicate more effectively thus selling more products: Valuable strategies and techniques, best practices, checklists and tips. More at http://www.umbachpartner.com
Gunter's Concise Marketing Training The first 20 charts. You can download the remaining charts for free on https://www.umbachpartner.com/de/gunter-s-concise-marketing-training
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
How to find your target audience, win and keep customers, outperform the competition, create a strong brand, generate recommendations and increase sales: Proven tips for professionals. Discover more: https://www.umbachpartner.com/en
UBC Phar400 Business Plan Essentials-20Sept2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this second presentation of the semester we take an in depth look at the business plan to help students get started on their year end project. Also include tools for them to organize the various activities of Finance, Marketing and Operations essential to a solid business plan.
Learning objectives:
>Steps to creating a business plan
>Define business concept and unique value proposition
>Establishing goals
>Identifying your market
>Determine sales strategies
>Management systems
>Develop financials
2 . the relevance of entrepreneurship in pharmaceutical servicesabcde123321
The relevance of entrepreneurship in pharmaceutical services - series of health economics and entrepreneurship for pharmacy students part 2 Pharm Paul Malaba
Bernard Aschwanden - Diversify Your Content EcosystemLavaConConference
We discuss background issues, how three sets of numbers (cost cutting, efficiency, and growth) were identified as a business target, and how they made their CCMS decision based on specific KPI they tracked. We’ll discuss how they got to where they stand now (2 years later) and what comes next.
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
The old model of selling purely on clinical benefit in the U.S. healthcare industry is dead. Profound changes are underway in how hospitals and other healthcare providers make purchase decisions for medical devices, services, diagnostics, and pharmaceuticals.
In this half-hour webinar, Christopher Provines describes the dramatic impact that the Accountable Care Act (ACA) will have on all healthcare suppliers. Chris explains how new purchasing practices and business models such as value-based purchasing, bundled payments, Accountable Care Organizations and quality-based reimbursement will change the rules of the game for selling and negotiating.
Learn:
* Tips for how to effectively engage customers in this "new normal" healthcare environment
* Strategies for quantifying the value of your offering and how to connect it to your healthcare customers' business model
* Best practices for how to grow your healthcare business
Multi Channel Marketing, Cross-Channel Management, Customer Touch Point Management: Interacting with prospects and customers via various platforms to make it easy for a customer to buy or order or be informed.
New Financial And Performance Metrics For Healthcare Industry From Brian WalkerBrian Walker
I examine what other industries are doing well from a marketing and financial perspective and how we can apply new thinking to the changing healthcare industry
Five strategies to acquire new ideal clients in a tough economyGUY FLEMMING
It is our sense that there has never been a better time to be in professional services. While budgets are tight and clients and prospects scrutinize every project for value, there have never been more buyers of professional services who are this open to new providers.
The cost of claims drives the cost of employer health plans. See a sample proposal on of a specialized, self-funded health plan that lowers claim costs and makes health care work for employees and employers.
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Career Options for Pharmacists in the Industry (Singapore)yk png
The presentation is intended as an overview for pre-registration pharmacists and newly graduated pharmacists who wish to know the options available for pharmacists in the Industry.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
This is my Keynote presentation to Pharma Forum Russia, St. Petersburg, May 23rd, 2013.
It gives an outline of crucial elements in building a new market approach to different markets.
UBC Phar400-Business Plan Essentials 3Oct2014Gerry Spitzner
Presented to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course to help them prepare their business plan and pitch presentation for a sustainable patent service.
What makes a strong brand? Secrets for creating and maintaining a vital trustmark in the (RX / OTC) pharmaceutical market - highlighting the value of your product
Communication Skills For Medical Experts: Great PresentationsGünter Umbach, MD
Communication Skills for Medical Experts: Professional
Presentations by Expressing Scientific Data Effectively: Giving great speeches by choosing the right verbal and visual elements
UBC Phar400 Business Plan Essentials-20Sept2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this second presentation of the semester we take an in depth look at the business plan to help students get started on their year end project. Also include tools for them to organize the various activities of Finance, Marketing and Operations essential to a solid business plan.
Learning objectives:
>Steps to creating a business plan
>Define business concept and unique value proposition
>Establishing goals
>Identifying your market
>Determine sales strategies
>Management systems
>Develop financials
2 . the relevance of entrepreneurship in pharmaceutical servicesabcde123321
The relevance of entrepreneurship in pharmaceutical services - series of health economics and entrepreneurship for pharmacy students part 2 Pharm Paul Malaba
Bernard Aschwanden - Diversify Your Content EcosystemLavaConConference
We discuss background issues, how three sets of numbers (cost cutting, efficiency, and growth) were identified as a business target, and how they made their CCMS decision based on specific KPI they tracked. We’ll discuss how they got to where they stand now (2 years later) and what comes next.
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
The old model of selling purely on clinical benefit in the U.S. healthcare industry is dead. Profound changes are underway in how hospitals and other healthcare providers make purchase decisions for medical devices, services, diagnostics, and pharmaceuticals.
In this half-hour webinar, Christopher Provines describes the dramatic impact that the Accountable Care Act (ACA) will have on all healthcare suppliers. Chris explains how new purchasing practices and business models such as value-based purchasing, bundled payments, Accountable Care Organizations and quality-based reimbursement will change the rules of the game for selling and negotiating.
Learn:
* Tips for how to effectively engage customers in this "new normal" healthcare environment
* Strategies for quantifying the value of your offering and how to connect it to your healthcare customers' business model
* Best practices for how to grow your healthcare business
Multi Channel Marketing, Cross-Channel Management, Customer Touch Point Management: Interacting with prospects and customers via various platforms to make it easy for a customer to buy or order or be informed.
New Financial And Performance Metrics For Healthcare Industry From Brian WalkerBrian Walker
I examine what other industries are doing well from a marketing and financial perspective and how we can apply new thinking to the changing healthcare industry
Five strategies to acquire new ideal clients in a tough economyGUY FLEMMING
It is our sense that there has never been a better time to be in professional services. While budgets are tight and clients and prospects scrutinize every project for value, there have never been more buyers of professional services who are this open to new providers.
The cost of claims drives the cost of employer health plans. See a sample proposal on of a specialized, self-funded health plan that lowers claim costs and makes health care work for employees and employers.
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Career Options for Pharmacists in the Industry (Singapore)yk png
The presentation is intended as an overview for pre-registration pharmacists and newly graduated pharmacists who wish to know the options available for pharmacists in the Industry.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
This is my Keynote presentation to Pharma Forum Russia, St. Petersburg, May 23rd, 2013.
It gives an outline of crucial elements in building a new market approach to different markets.
UBC Phar400-Business Plan Essentials 3Oct2014Gerry Spitzner
Presented to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course to help them prepare their business plan and pitch presentation for a sustainable patent service.
What makes a strong brand? Secrets for creating and maintaining a vital trustmark in the (RX / OTC) pharmaceutical market - highlighting the value of your product
Communication Skills For Medical Experts: Great PresentationsGünter Umbach, MD
Communication Skills for Medical Experts: Professional
Presentations by Expressing Scientific Data Effectively: Giving great speeches by choosing the right verbal and visual elements
Key Performance Indicators (KPI) und Leistungskennziffern für alle, die für die Kooperation mit externen Experten / Thought Leadern / Meinungsbildnern verantwortlich sind: Tipps zum effektiven Erreichen der Ziele
Tips for Medical Scientific Experts: How to give effective, magnetic presentations: Impactful language, convincing words, clear powerpoint charts, non-verbal communication, stage performance
Wie Sie mit Key Opinion Leadern (KOLs) kooperieren:
Tipps für Medical Science Liaison (MSL) und Marketing Manager.
Erfolgreiches Stakeholder Management
Impulse, Ideen und Tipps für das Training von Top-Verkäufern
im Außendienst: Wie Sie Kunden vom Produktnutzen überzeugen und Marktanteile und Umsatz Umsatz
Effektive Texte schreiben: Erfolgreich durch SpracheGünter Umbach, MD
Wie Sie überzeugende Texte schreiben und wirkungsvolle
Unterlagen erstellen: Sie verbessern Ihr Vokabular, formulieren prägnante Botschaften und gewinnen Kunden
Worte mit Wirkung und Überzeugungskraft:
Wie Sie durch treffende Wortwahl die Macht der Sprache nutzen
Tipps, wie Sie Ihren Sprachstil einfach verbessern
und rhetorische Optionen gekonnt einsetzen:
- Ihre Texte werden gerne gelesen
- Sie vermitteln Ihre Ideen überzeugend
- Sie schreiben leichter gewinnende Emails
- Sie bringen Ihre Aussagen zur Geltung
- Sie motivieren Andere eher zum Handeln.
Mehr auf www.wortemitwirkung.de und
www.umbachpartner.com
Wissenschaftliche Daten, insbesondere Studienergebnisse, effektiv aufbereiten und klar, prägnant und aussagekräftig darstellen. Mehr auf www.umbachpartner.com
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.