This document discusses effective communication. It provides definitions of communication from various sources that emphasize communication as the exchange of information, ideas, opinions, and reaching common understanding between individuals. The document also outlines the key components of the communication process, including the message, medium, and environment. It notes that communication failures can occur when the content or form of the message is unclear or misunderstood. Effective communication in organizations is important for negotiations, decision-making, and avoiding failures that result from inaccurate transmission of ideas or purposes.

1. EFFECTIVE COMMUNICATIONEFFECTIVE COMMUNICATION
Dr Mrs Mukul MukherjeeDr Mrs Mukul Mukherjee
MSc(Ag) MSc(RMgt) PhD (Mgt)MSc(Ag) MSc(RMgt) PhD (Mgt)

2. For communication to be effective, there has toFor communication to be effective, there has to
be both information and meaning. Andbe both information and meaning. And
meaning requires communicationmeaning requires communication
----Peter Drucker----Peter Drucker

3. EFFECTIVE COMMUNICATIONEFFECTIVE COMMUNICATION
PROCESS OF COMMUNICATIONPROCESS OF COMMUNICATION
COMMUNICATION IN ORGANISATION-COMMUNICATION IN ORGANISATION-
NATURE, SCOPE & FUNCTIONNATURE, SCOPE & FUNCTION
MANAGEMENT OF WRITTEN & ORALMANAGEMENT OF WRITTEN & ORAL
COMMUNICATIONCOMMUNICATION
BARRIERS TO EFFECTIVEBARRIERS TO EFFECTIVE
COMMUNICATIONCOMMUNICATION
REPORT WRITINGREPORT WRITING
COMMUNICATION TECHNOLOGY & ITSCOMMUNICATION TECHNOLOGY & ITS
IMPACT ON OFFICE PROCEDURES ANDIMPACT ON OFFICE PROCEDURES AND
AUTOMATIONAUTOMATION

4. EFFECTIVE COMMUNICATIONEFFECTIVE COMMUNICATION
Communication is what it does-Communication is what it does-
bringing people together.bringing people together.
By establishing commonness amongBy establishing commonness among
peoplepeople
Message-Verbally and non verbalMessage-Verbally and non verbal
ideasideas
Medium- carrier of the message-Medium- carrier of the message-
The environment- surroundings inThe environment- surroundings in
which communication takes placewhich communication takes place

5. COMMUNICATION PROCESSCOMMUNICATION PROCESS
Process of communication =humanProcess of communication =human
beings=poor communicatorsbeings=poor communicators
Our objective in businessOur objective in business
relationships is negotiations,relationships is negotiations,
decision making, which most of thedecision making, which most of the
times results into failurestimes results into failures
Reasons for such failures isReasons for such failures is
inaccurate communication of ideas,inaccurate communication of ideas,
opinions and purpose.opinions and purpose.

6. COMMUNICATION faluresCOMMUNICATION falures
Of the content of messageOf the content of message
Form of message/ communicationForm of message/ communication
Or both , when people say:Or both , when people say:
– Sorry, I didnt realise…Sorry, I didnt realise…
– But nobody told me that it was to be changeBut nobody told me that it was to be change
– I did not know you wanted me to …I did not know you wanted me to …
– But what was the point of this discussion…But what was the point of this discussion…
communicationcommunication
Such remarks show communicationSuch remarks show communication
failuresfailures

7. Each of the above remarkEach of the above remark
indicates the regret andindicates the regret and
disappointment felt by thedisappointment felt by the
receiver of thereceiver of the
communication for havingcommunication for having
failed to provide thefailed to provide the
communicator with thecommunicator with the
expected performance.expected performance.

8. MEANING OF COMMUNICATIONMEANING OF COMMUNICATION
COMMUNICATION means commonCOMMUNICATION means common
understanding derived fromunderstanding derived from
COMMUNIS- stands for a naturalCOMMUNIS- stands for a natural
activity of all human beings toactivity of all human beings to
convey-opinion/feelings/informationconvey-opinion/feelings/information
& ideas to others through written& ideas to others through written
/spoken words, body language or/spoken words, body language or
signs.signs.

9. DEFINITION OFDEFINITION OF
COMMUNICATIONCOMMUNICATION
Goerge Vardman: PurposiveGoerge Vardman: Purposive
interchange, resulting in workableinterchange, resulting in workable
understanding and agreements &understanding and agreements &
agreement between the sender &agreement between the sender &
receiver of message…receiver of message… in Effective Com. ideasin Effective Com. ideas
Robert Anderson: Communication isRobert Anderson: Communication is
interchange of thoughts, opinions, orinterchange of thoughts, opinions, or
information by speech, writing orinformation by speech, writing or
signs…signs… in Professional Sellingin Professional Selling

10. ……..contd..contd DEFINITION OFDEFINITION OF
COMMUNICATIONCOMMUNICATION
Allen Louis: Communication is theAllen Louis: Communication is the
sum of all the things one personsum of all the things one person
does when he wants to createdoes when he wants to create
understanding in the mind ofunderstanding in the mind of
another; it involves a systematic &another; it involves a systematic &
continuous process of telling,continuous process of telling,
listening & understanding…listening & understanding…
……while discussing the process.while discussing the process.

11. REFERENCES /books onREFERENCES /books on
COMMUNICATIONCOMMUNICATION