The document outlines steps to create an effective online strategy, including defining goals and target audiences, discovering where audiences are and what tools they use, clarifying the primary purpose and "why", and deciding which tools and approaches to use. It also lists benefits of social media like enhancing brand awareness, reputation, and sales as well as building community and customer service.

1. Creating a Strategy for
Online Effectiveness

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3. What Social Media Can Do
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Enhance brand awareness
Protect reputation
Enhance public relations
Build community
Customer service
Research and development
Sales
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4. What You Can Expect
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You will be remembered
You will be relevant
You will amplify your messages
You will create possibilities
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8. Define
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Goals
Target Audience
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9. Discover
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Where is your audience?
What tools are they using?
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10. Clarify
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What is your primary purpose?
Find your why!
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11. Decide
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Choose your tools
Choose your approach
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