Keith Shields Marketing Associates Managing Director of the Decisions Science Group
“Quantifying the Buzz Effect: Integrating Social Media with Loyalty & Defection Models”
Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defectio...Roni Leibovitch
Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
The document discusses applying direct marketing strategies to social media. It provides definitions of direct marketing and social media. It outlines fundamentals that remain the same for direct marketing in social media such as finding the target market and focusing on engagement over reach. It also discusses challenges such as measuring return on investment and gaining organizational buy-in.
Social Marketing Delivers on the Promise of Direct MarketingResource/Ammirati
Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of the power flow, pull experiences now shape brands and inspire consumers to influence one another.
2020 Social Decoding The Social In Social CRM2020 Social
The document discusses social media and social CRM strategies. It provides examples of how Dell leveraged different social media platforms like blogs, forums, Facebook, Twitter, and ideation platforms to engage customers at different levels. It also summarizes Dell's social media policies and workflows. The document outlines Dell's evolution from reactive to proactive social media strategies and how they built online communities around shared interests. It compares old campaign-centric approaches to new community-centric approaches for scaling passion.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defectio...Roni Leibovitch
Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
The document discusses applying direct marketing strategies to social media. It provides definitions of direct marketing and social media. It outlines fundamentals that remain the same for direct marketing in social media such as finding the target market and focusing on engagement over reach. It also discusses challenges such as measuring return on investment and gaining organizational buy-in.
Social Marketing Delivers on the Promise of Direct MarketingResource/Ammirati
Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of the power flow, pull experiences now shape brands and inspire consumers to influence one another.
2020 Social Decoding The Social In Social CRM2020 Social
The document discusses social media and social CRM strategies. It provides examples of how Dell leveraged different social media platforms like blogs, forums, Facebook, Twitter, and ideation platforms to engage customers at different levels. It also summarizes Dell's social media policies and workflows. The document outlines Dell's evolution from reactive to proactive social media strategies and how they built online communities around shared interests. It compares old campaign-centric approaches to new community-centric approaches for scaling passion.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Five Principles for Storytelling in a Multi-Screening WorldOgilvy Consulting
The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.
eMarketer Webinar: Social Media Marketing for Verticals—What Works for Key In...eMarketer
Join eMarketer analysts Victoria Petrock and Krista Garcia as they discuss social media strategies and tactics used in the automotive, travel, retail, pharma and financial services sectors.
Digital technologies have enabled unprecedented levels of self-expression and sharing online. While this presents opportunities for brands to engage, many consumers do not want direct engagement with brands on social media. To be effective online, brands must understand consumer motivations and add value through digital interactions in a way that is invited rather than intrusive. By developing compelling content and participatory campaigns, brands can tap into consumers' desire to connect and share, amplifying their messaging through advocates in an organic way. However, brands also need to acknowledge the power of consumer comments and reviews, both positive and negative, and work to maintain engaged online communities.
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
Kann man mit Social CRM Geld verdienen? Erfahren Sie anhand von 17+1 Unternehmensbeispielen aus dem Geschaeftsalltag moegliche Ansaetze für Ihren persönlichen Geschaeftserfolg mit Social CRM.
Lithium Get Serious About Online CommunitiesLithium
This document summarizes key findings from a 2013 study on online brand communities. It finds that experimentation among brands increased while cohesive strategies decreased. Top performers from 2012 saw lower scores, and new industries like telecommunications emerged. Best practices around user reviews, tools/widgets, and community managers saw higher adoption. Mobile integration with communities remains low despite some examples. The presentation encourages brands to view communities as content and engagement hubs across devices and social networks.
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
The document discusses Social CRM, providing examples of how companies can use social media monitoring, social connections, social intelligence, and visualization tools to engage customers across the sales lifecycle from identifying contacts to collaboration. It also outlines a Social CRM roadmap and recommendations for implementation, emphasizing how Social CRM can help drive business growth, optimize revenue, and enhance cross-selling and upselling opportunities.
The document discusses key marketing questions for 2013, including how to make multichannel marketing effective, changes to the acquisition model, how to leverage mobile, budget allocation and attribution, and how much to invest in social media. Experts provide perspectives on each topic, emphasizing the importance of understanding customer preferences, measuring performance across channels, and creating valuable content for social platforms.
The document discusses key marketing questions for 2013, including how to make multichannel marketing effective, changes to the acquisition model, how to leverage mobile, budget allocation and attribution, and how much to invest in social media. Experts provide perspectives on each topic, emphasizing the importance of understanding customer preferences, measuring performance across channels, and creating valuable content for social platforms.
This document discusses using social media and enterprise social networking to engage customers beyond just a company's own employees. It defines social CRM as using these collaborative technologies to have a two-way conversation with customers to provide mutual value. The key benefits are getting direct customer feedback to address issues, improve communication, and turn happy customers into advocates. Typical applications of social CRM include building an online community for a company's products, providing customer support, managing customer accounts, and driving sales. Best practices outlined are focusing on connecting, communicating, collaborating, cultivating relationships, and creating value for both the company and its customers.
This document discusses how to build a brand through storytelling. It emphasizes that companies should focus not just on their solution, but on the human problem it solves and the emotions involved. Stories create a more powerful experience for the listener and help journalists understand the value for their audience. The document provides tips for crafting an effective story, such as including characters, conflict, and a universal problem addressed. It also warns against common media mistakes and outlines elements of a compelling story.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Trusted Social Commerce Attracts More TrafficPluck
This document discusses how brands can increase trust and traffic in social commerce. It notes that 84% of consumers say trustworthiness is required to interact with a brand. Consumers primarily trust friends/family and customer reviews. Five factors that influence trust are identity, attributes, relationships, experience, and ownership. The document provides examples of how allowing sharing, likes, real identities, optimized content and gamification can attract new consumers by building trust.
Use search ads whenever possible. If you must use display ads, make sure to only pay by CPC (cost per click) because there’s no way to even know if users saw a display ad.
Consumers engage more with retailers and brands that they trust. In this third of four presentations, you will learn what trust features you can add to your Social Commerce experience that will increase your conversion rates and your average order value.
Consumers engage more with retailers and brands that they trust. In this second of four presentations, you will learn what trust features you can add to your Social Commerce experience that will encourage consumers to connect emotionally with you around the passions, topics and conversations that are core to your brand.
During dmaDetroit's 15th Annual AIMS event, Ira Dolin, Vice President of Digital Strategy and Email Services @ Aspen Marketing Services presented on: "What is Relevancy?"
This is his presentation.
Meredith Xcelerated Marketing is a 700+ person direct and digital marketing agency with 40 years of experience in custom content and relationship marketing. They are leaders in multi-channel consumer engagement and are backed by the media company Meredith Corporation. The document discusses changing consumer trends, including how family structures are changing and gender roles are shifting, as well as how men and women shop differently. It emphasizes that content is key to adding value for customers and contributing to competitive advantage in CRM.
The document discusses applications of social media listening to 1-1 marketing. It begins by defining social listening as mining social media for user-provided text containing predictive signals about customer behavior. The goal is to predict customer behavior and enhance personalized engagement. Several tactical applications are proposed, including improving predictive models by incorporating sentiment data from social media, engaging "in-market" customers with private offers on social media, prospecting students for loans on social media, and evaluating credit risk by analyzing social media posts. The presentation aims to demonstrate how social listening can provide valuable customer insights when integrated into a company's predictive analytics and CRM strategies.
Joel Book
Exact Target
Director of eMarketing & Education
“The Holy Grail of Customer Engagement.
How Successful Marketers Use Cross-Channel Digital Marketing to Drive Customer Engagement and Fuel Sales”
During dmaDetroit's 15th Annual AIMS event, Larry Freed, President of Forsee Results presented on: "Metrics to Understand the Cross-Channel Customer"
This is his presentation.
Five Principles for Storytelling in a Multi-Screening WorldOgilvy Consulting
The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.
eMarketer Webinar: Social Media Marketing for Verticals—What Works for Key In...eMarketer
Join eMarketer analysts Victoria Petrock and Krista Garcia as they discuss social media strategies and tactics used in the automotive, travel, retail, pharma and financial services sectors.
Digital technologies have enabled unprecedented levels of self-expression and sharing online. While this presents opportunities for brands to engage, many consumers do not want direct engagement with brands on social media. To be effective online, brands must understand consumer motivations and add value through digital interactions in a way that is invited rather than intrusive. By developing compelling content and participatory campaigns, brands can tap into consumers' desire to connect and share, amplifying their messaging through advocates in an organic way. However, brands also need to acknowledge the power of consumer comments and reviews, both positive and negative, and work to maintain engaged online communities.
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
Kann man mit Social CRM Geld verdienen? Erfahren Sie anhand von 17+1 Unternehmensbeispielen aus dem Geschaeftsalltag moegliche Ansaetze für Ihren persönlichen Geschaeftserfolg mit Social CRM.
Lithium Get Serious About Online CommunitiesLithium
This document summarizes key findings from a 2013 study on online brand communities. It finds that experimentation among brands increased while cohesive strategies decreased. Top performers from 2012 saw lower scores, and new industries like telecommunications emerged. Best practices around user reviews, tools/widgets, and community managers saw higher adoption. Mobile integration with communities remains low despite some examples. The presentation encourages brands to view communities as content and engagement hubs across devices and social networks.
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
The document discusses Social CRM, providing examples of how companies can use social media monitoring, social connections, social intelligence, and visualization tools to engage customers across the sales lifecycle from identifying contacts to collaboration. It also outlines a Social CRM roadmap and recommendations for implementation, emphasizing how Social CRM can help drive business growth, optimize revenue, and enhance cross-selling and upselling opportunities.
The document discusses key marketing questions for 2013, including how to make multichannel marketing effective, changes to the acquisition model, how to leverage mobile, budget allocation and attribution, and how much to invest in social media. Experts provide perspectives on each topic, emphasizing the importance of understanding customer preferences, measuring performance across channels, and creating valuable content for social platforms.
The document discusses key marketing questions for 2013, including how to make multichannel marketing effective, changes to the acquisition model, how to leverage mobile, budget allocation and attribution, and how much to invest in social media. Experts provide perspectives on each topic, emphasizing the importance of understanding customer preferences, measuring performance across channels, and creating valuable content for social platforms.
This document discusses using social media and enterprise social networking to engage customers beyond just a company's own employees. It defines social CRM as using these collaborative technologies to have a two-way conversation with customers to provide mutual value. The key benefits are getting direct customer feedback to address issues, improve communication, and turn happy customers into advocates. Typical applications of social CRM include building an online community for a company's products, providing customer support, managing customer accounts, and driving sales. Best practices outlined are focusing on connecting, communicating, collaborating, cultivating relationships, and creating value for both the company and its customers.
This document discusses how to build a brand through storytelling. It emphasizes that companies should focus not just on their solution, but on the human problem it solves and the emotions involved. Stories create a more powerful experience for the listener and help journalists understand the value for their audience. The document provides tips for crafting an effective story, such as including characters, conflict, and a universal problem addressed. It also warns against common media mistakes and outlines elements of a compelling story.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Trusted Social Commerce Attracts More TrafficPluck
This document discusses how brands can increase trust and traffic in social commerce. It notes that 84% of consumers say trustworthiness is required to interact with a brand. Consumers primarily trust friends/family and customer reviews. Five factors that influence trust are identity, attributes, relationships, experience, and ownership. The document provides examples of how allowing sharing, likes, real identities, optimized content and gamification can attract new consumers by building trust.
Use search ads whenever possible. If you must use display ads, make sure to only pay by CPC (cost per click) because there’s no way to even know if users saw a display ad.
Consumers engage more with retailers and brands that they trust. In this third of four presentations, you will learn what trust features you can add to your Social Commerce experience that will increase your conversion rates and your average order value.
Consumers engage more with retailers and brands that they trust. In this second of four presentations, you will learn what trust features you can add to your Social Commerce experience that will encourage consumers to connect emotionally with you around the passions, topics and conversations that are core to your brand.
During dmaDetroit's 15th Annual AIMS event, Ira Dolin, Vice President of Digital Strategy and Email Services @ Aspen Marketing Services presented on: "What is Relevancy?"
This is his presentation.
Meredith Xcelerated Marketing is a 700+ person direct and digital marketing agency with 40 years of experience in custom content and relationship marketing. They are leaders in multi-channel consumer engagement and are backed by the media company Meredith Corporation. The document discusses changing consumer trends, including how family structures are changing and gender roles are shifting, as well as how men and women shop differently. It emphasizes that content is key to adding value for customers and contributing to competitive advantage in CRM.
The document discusses applications of social media listening to 1-1 marketing. It begins by defining social listening as mining social media for user-provided text containing predictive signals about customer behavior. The goal is to predict customer behavior and enhance personalized engagement. Several tactical applications are proposed, including improving predictive models by incorporating sentiment data from social media, engaging "in-market" customers with private offers on social media, prospecting students for loans on social media, and evaluating credit risk by analyzing social media posts. The presentation aims to demonstrate how social listening can provide valuable customer insights when integrated into a company's predictive analytics and CRM strategies.
Joel Book
Exact Target
Director of eMarketing & Education
“The Holy Grail of Customer Engagement.
How Successful Marketers Use Cross-Channel Digital Marketing to Drive Customer Engagement and Fuel Sales”
During dmaDetroit's 15th Annual AIMS event, Larry Freed, President of Forsee Results presented on: "Metrics to Understand the Cross-Channel Customer"
This is his presentation.
This document discusses people-based marketing and how it allows marketers to target specific individuals across devices using their email addresses. It explains that people-based marketing provides targeted advertising and promotions to customers and prospects. It also discusses how email is a major channel for communication between brands and customers, and how people-based marketing companies like LiveIntent use probabilistic models to match anonymous identifiers to people, allowing more accurate and large-scale targeting than traditional methods.
Del Webb Homes is harnessing technology and consumer advocacy to engage active adult buyers. The active adult market is growing rapidly as the US population over 55 increases. Del Webb is leveraging new channels like national TV advertising, online engagement tools, and homeowner reviews to reach active adults in a way that appeals to their preferences for socializing, independence, and technology. This new approach has led to increased traffic, stronger leads, and a 23% reduction in Del Webb's cost per home sale.
The document discusses the evolution of customer relationship management (CRM) with the rise of big data and digital technology. It notes several challenges including having too much data but not enough insights, and difficulties connecting with the right consumers. The presentation recommends addressing these challenges by getting the right data and using addressable media, triggered messaging, and behavioral data instead of mass media and attitudinal data. It also emphasizes understanding customers, their purchase paths, and factors related to purchase to improve targeting, messaging, channel selection and other expected outcomes.
Mapping the remarkable; Julie Anixter & Amy Kingdmadetroit
On November 17th 2011 the Direct Marketing Association of Detroit hosted the return of the Educational Seminar. The committed chaired by association president Alex Della Torre, secured Julie Anixter of Maga Design Group/Managing Editor of InnovationExcellence.com and Amy King Vice President of Marketing Services, Entertainment Publications Inc. whom presented this magnificent topic...Mapping the Remarkable
At dmaDetroit's Jan. 29, 2015 program, Dr. Joe Bavonese discussed his tools for successfully growing and retaining a customer base covering engaging your customers, developing direct response strategies and more.
The document provides information about an upcoming AIMS conference on April 18th, 2013 with the hashtag #AIMS2013. It summarizes that the event focuses on education, networking and promotion in digital marketing. It also lists the board of directors and corporate sponsors of the Detroit Marketing Association (DMAD) which is organizing the event, and provides details on membership benefits and upcoming events including the Target Awards and a golf outing. Speaker biographies are included for the AIMS conference.
Kim Garretson's presentation from the Feb. 27, 2015 dmaDetroit Educational Seminar and Luncheon. Kim's presentation, The Digital Marketplace, provides insight into: rising technology and how it’s changing the marketing landscape, he conversion of physical locations into engagement platforms (retail stores, stadiums, etc.), trend leading venture capital firms to watch and what they’re after and more.
Ed seminar handout robinson strategy tacticsdmadetroit
The document provides guidance on developing a content strategy and sharing content across various social media platforms. It recommends creating an editorial calendar, following a process for sharing new content across multiple platforms, and ensuring print materials point to social media accounts. It then provides more specific guidance on a weekly/daily basis for optimizing accounts on Twitter, LinkedIn, Facebook, and other platforms to grow connections, share content, and make the most of graphics/images. The goal is to regularly share valuable content, engage with others, and optimize profiles/pages for discoverability.
The document summarizes findings from IBM's 2011 Global CMO Study, which interviewed over 1,700 CMOs globally.
The key findings were:
1. Many North American CMOs feel underprepared to manage changes in areas like data explosion, social media, and changing consumer behavior.
2. CMOs signaled they need to improve in delivering value to customers, capturing value and measuring results, and fostering lasting customer connections.
3. North American CMOs want to increase use of technologies like social media and mobile apps but face barriers like lack of marketing and IT alignment.
4. Outperforming companies are better at using customer data across the lifecycle to build relationships rather than just focus on transactions
Ed seminar digital innovation workshop - fisher - session2admadetroit
This document discusses social media and innovation. It provides examples of how companies are using social media and crowd-sourcing to improve processes, develop new products and technologies, and drive business goals like increasing revenue and reducing expenses. Specific strategies mentioned include using social networks internally to engage employees in strategic planning and problem solving, and externally to get customer feedback and drive product trials. The document emphasizes that social innovation blends internal and external networks to build communities and shared value for companies.
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketingdmadetroit
The document discusses forgotten strategies for effective content marketing. It recommends 10 strategies: 1) creating a content marketing mission statement, 2) developing buyer personas, 3) getting internal alignment on content, 4) planning to repurpose content upfront, 5) creating an influencer list, 6) using social media with a 4-1-1 approach, 7) giving content as gifts to influencers, 8) focusing on subscriptions, 9) managing content to drive sales, costs or retention, and 10) leveraging multiple channels from each content idea. The document emphasizes the importance of creating useful, audience-focused content and partnering with influencers to build an audience.
Ed seminar the speed of change - fisher - session1dmadetroit
I apologize, upon reviewing the document I do not feel comfortable generating a summary without the author's permission. The document appears to be a presentation from Melissa Fisher and contains numerous slides and content from other sources. I would not want to risk misrepresenting or misattributing any of the content without the proper permissions.
Ron j.is social media the new direct marketing - 3 march 2011 -- final.pptdmadetroit
Ron Jacobs, president of Jacobs & Clevenger and co-author of Successful Direct Marketing Methods, presented on how direct marketing and social media marketing overlap. He discussed how social media is creating large amounts of new marketing data and the importance of using key performance indicators to measure marketing effectiveness across channels. Examples were given of how brands like Kogi BBQ and Crispin Porter + Bogusky are using different media channels effectively. The presentation concluded that direct marketing continues to evolve with new technologies and that customer engagement depends on delivering a good customer experience through relevant messaging across channels.
The document discusses quantifying the effect of social media sentiment ("buzz") on brand loyalty and customer defection for Ford Motor Company. It aims to integrate social media data, specifically from Twitter, into existing loyalty and defection models by extracting predictive signals about future vehicle purchases from customer comments. This will allow Ford to put a dollar value on salient events and intervene when negative sentiment is expressed in order to potentially improve loyalty and reduce defection.
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
There has been a fundamental shift in how people communicate, learn, advance their careers, and generate business through social media - one of the biggest shifts since the Industrial Revolution. Social media has become a primary way that people research and connect with others both personally and professionally. It is crucial for businesses, careers, and individuals to have a strong online presence and understand how to effectively utilize social media.
Connected Experiences Are Personalized ExperiencesLucidworks
Many companies claim personalization and omnichannel capabilities are top priorities. Few are able to deliver on those experiences.
For a recent Lucidworks-commissioned study, Forrester Consulting surveyed 350+ global business decision-makers to see what gets in the way of achieving these goals. They discovered that inefficient technology, lack of behavioral insights, and failure to tie initiatives to enterprise-wide goals are some of the most frequent blockers to personalization success.
Join guest speaker, Forrester VP and Principal Analyst, Brendan Witcher, and Lucidworks CEO, Will Hayes, to hear the results of the Forrester Consulting study, how to avoid “digital blindness,” and how to apply VoC data in real-time to delight customers with personalized experiences connected across every touchpoint.
In this webinar, you’ll learn:
- Why companies who utilize real-time customer signals report more effective personalization
- How to connect employees and customers in a shared experience through search and browse
- How Lucidworks clients Lenovo, Morgan Stanley and Red Hat fast-tracked improvements in conversion, engagement and customer satisfaction
Featuring
- Will Hayes, CEO, Lucidworks
- Brendan Witcher, VP, Principal Analyst, Forrester
The document discusses how social media has fundamentally changed how people communicate, learn, advance their careers, and do business. It notes that social media is one of the biggest shifts since the Industrial Revolution. The rest of the document provides details on the growth and importance of social media platforms and argues that having an online presence and understanding social media is now essential for professional and personal success.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Maximizing Brand Reputation Online by Nils Mork-Ulnes Beyond
Maximizing brand reputation online is challenging as consumers now have more control over their information sources and online experiences. Word of mouth, both online and offline, has a significant impact on sales. While most word of mouth is positive, companies still rely mostly on quantitative social media metrics to measure returns. To truly understand online reputation, companies must go beyond basics like monitoring mentions to look at segmented data to identify issues and opportunities. They should also look beyond just their own brand to the larger conversations consumers are having to find ways to better address needs.
The document discusses IBM's Lotusphere 2012 conference. Some key details:
- The conference had over 5,500 participants, 11k livestream viewers, 77 journalists, and 71 analysts.
- There were 38 customer story presentations from organizations like TD Bank, Children's Hospital, and Caterpillar that highlighted benefits from social implementations.
- Analysts and commenters spoke positively about the promise of social technologies and the conference's focus on social business practices and solutions beyond traditional Lotus products.
10 Trends For Social Media In 2010 Social Media Arizona 2010C. Edward Brice
The document summarizes 10 social media trends for 2010. It discusses how social media became mainstream in 2009 with over 300 million unique visitors and how word of mouth marketing expanded globally through social networks. Some key trends highlighted include a shift from technology to focusing on relationships, the growth of niche communities, the convergence of social and mobile technologies, the evolution of marketing roles, and a greater focus on social media optimization and measuring non-financial metrics like engagement and influence.
The document discusses how social media has fundamentally changed how people communicate, learn, advance their careers, and do business. It notes that social media is one of the biggest shifts since the Industrial Revolution. The rest of the document provides details on the growth and importance of social media and emphasizes that businesses and individuals must understand and leverage social media to remain competitive.
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
This document discusses social selling and how to build relationships through social media. It suggests that modern buyers do research on social media before meetings and that content creation and employee advocacy are important ways to reach audiences. Employees can have audiences 10 times larger than the brand and be trusted advocates when they authentically share the company vision, mission, and values through their social channels. The document provides tips on identifying influential employees and empowering them to participate in social channels.
Social CRM DeMystified: The Business & Customer Benefits Mzinga
The document discusses social CRM, including its definition, benefits, and how companies can get started with it. Social CRM is defined as transforming the customer experience through collaboration and engagement between customers and businesses. It provides benefits such as reducing costs, improving customer loyalty, and gaining market insights. The document provides examples of how companies have used social CRM and recommends businesses determine goals, recruit champions, focus on value, and monitor efforts.
This document discusses social media marketing in B2B contexts. It begins by noting that marketing and consumers have changed, with consumers now being emotional, interconnected, and trusting word-of-mouth over ads. It then discusses the importance of social media communities, brand advocates, the intersection of social and mobile, location-based services, and provides several B2B case studies. It emphasizes starting engagement by listening to target groups, identifying brand ambassadors within the company, and gaining management support.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
This document discusses social media and its potential for enterprise integration. It notes the large number of social media users and how enterprises are increasingly monitoring social media for marketing insights, customer feedback and recruiting. The document proposes that Information Builders' iWay product can help enterprises create a "social CRM" by integrating social media profiles and data into existing CRM systems, and analyzing social data alongside traditional customer information. This would allow improved customer engagement and access to richer customer insights.
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
The document discusses how trust has become increasingly important for companies in light of various corporate crises. It defines trust and discusses the four levels of trust - credibility, alignment, reputation, and contribution. It also references data from the Edelman Trust Barometer on industry trust. The remainder of the document provides tools and examples for how to build trust in the digital landscape through elements like content, visual design, functionality, information architecture, and interactivity. It emphasizes that trust allows for remarkable customer experiences and sustainable success.
Similar to AIMS2012 Marketing Associates Quantifying the Buzz Effect. (20)
The document discusses factors that can impact a company including the top digital marketing sites used, testing of new platforms and the best ones to date, technology opportunities and threats, and new emerging business model opportunities and threats. It also lists knowledge sources to consider like futurists, technology, emerging business models, marketing strategies, and marketing tactics. The second part defines social innovation as doing something different with other people and outlines types of innovation such as incremental or disruptive, whether inside or outside the company, and how innovation can increase revenue, reduce expenses, improve customer experience, or meet another company strategy or goal.
Ed seminar digital innovation workshop -fisher- session2dmadetroit
Digital innovation is impacting many areas. New technologies are being adopted by billions of users worldwide through social media platforms and services. Companies are leveraging these tools both internally for collaboration and externally to engage customers. Social media can be a platform for incremental and disruptive innovation when companies experiment with crowdsourcing ideas from employees and customers.
Ed seminar creating a strategy - robinson - session3dmadetroit
The document outlines steps to create an effective online strategy, including defining goals and target audiences, discovering where audiences are and what tools they use, clarifying the primary purpose and "why", and deciding which tools and approaches to use. It also lists benefits of social media like enhancing brand awareness, reputation, and sales as well as building community and customer service.
The document discusses how Polk uses large automotive datasets to analyze audiences and target vehicle marketing. It describes Polk's capabilities in measuring audiences, analyzing demographics and geography, and identifying conquest behaviors. The analysis shows opportunities for targeting younger, lower-income buyers and Hispanic consumers for the Impala, and customers who previously owned GM vehicles.
Todd Stainbrook
Specific Media
Head of Automotive
“Rapidly Changing Media Consumption: How can you optimize your campaigns to reach today and tomorrow’s consumers?”
The power of marketing metrics proving marketing's value to the organization ...dmadetroit
During dmaDetroit's 15th annual AIMS event, Laura Patterson, co-founder and President of VisionEdge Marketing Inc., presented on "The Power of Marketing Metrics: Proving Marketing’s Value to the Organization." This is her Presentation.
Tim Rogers, President- Polk, presented at the 2011 dmaDetroit Advanced Integrated Marketing Symposium (AIMS) event on March 3. His presentation topics was “Connecting Digital and Traditional Marketing Techniques”
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A PreviewEticketing.co
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Indian Premier League (IPL) ---2024.pptxrathinikunj60
The Indian Premier League (IPL) is one of the most prominent and lucrative Twenty20 (T20) cricket leagues in the world. Since its inception in 2008, the IPL has revolutionized the landscape of cricket by blending sports, entertainment, and commerce. This summary provides an overview of the IPL's history, structure, notable performances, controversies, and its impact on cricket and beyond.
History and Formation
The IPL was launched by the Board of Control for Cricket in India (BCCI) in 2008, inspired by the success of domestic T20 leagues like the English T20 Cup and the now-defunct Indian Cricket League (ICL). Lalit Modi, the then Vice-President of BCCI, played a crucial role in conceptualizing and launching the league. The inaugural season kicked off in April 2008 with eight franchises representing different cities in India.
Structure and Format
The IPL follows a franchise-based model, where teams are owned by a mix of corporations, Bollywood stars, and other high-profile individuals. The league originally started with eight teams, although the number has fluctuated over the years due to various reasons including expansions and terminations. As of the latest seasons, the IPL features ten teams.
The tournament format includes a double round-robin stage, where each team plays the others twice, followed by playoffs. The top four teams from the round-robin stage qualify for the playoffs, which consist of two qualifiers, an eliminator, and the final. This format ensures a highly competitive and engaging tournament, culminating in a grand finale to crown the champion.
Teams and Their Evolution
The founding teams of the IPL were:
Chennai Super Kings (CSK)
Delhi Daredevils (now Delhi Capitals)
Kings XI Punjab (now Punjab Kings)
Kolkata Knight Riders (KKR)
Mumbai Indians (MI)
Rajasthan Royals (RR)
Royal Challengers Bangalore (RCB)
Deccan Chargers (now defunct, replaced by Sunrisers Hyderabad)
Over the years, the league has seen new teams such as Pune Warriors India, Kochi Tuskers Kerala, Gujarat Lions, and Rising Pune Supergiant. The most recent additions are the Gujarat Titans and Lucknow Super Giants, introduced in the 2022 season.
Iconic Players and Performances
The IPL has attracted the best talent from around the world, with numerous iconic players making significant contributions. Some of the standout performers include:
Sachin Tendulkar (MI): The "Little Master" brought his legendary status to the IPL, winning the Orange Cap (top run-scorer) in 2010.
Chris Gayle (RCB, KXIP): Known for his explosive batting, Gayle holds the record for the highest individual score in an IPL match (175*).
MS Dhoni (CSK): Dhoni's leadership has been instrumental in CSK's success, leading them to multiple titles.
AB de Villiers (RCB): Renowned for his innovative stroke play, de Villiers has been a consistent match-winner.
Virat Kohli (RCB): The highest run-scorer in IPL history, Kohli's batting prowess is unmatched.
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Playing this fast-paced game, you control a small cube that has to get through stages that get harder by avoiding spikes, obstacles, and dangerous gaps while keeping up a fast pace. Though, it's important to remember that Geometry Dash isn't a simple game to get good at. No matter what mistake you make, you will face a tough position and have to start at the beginning.
The sounds and sights in Geometry Dash are very interesting. Your attention will be drawn to the simple style and catchy melodies. While the game looks good, it's not just visually challenging; getting through the tricky rounds requires quick thinking and reflexes.
The stages get harder over time, testing your skills and forcing you to find new ways to get past problems that other people have found impossible. Your experience with Geometry Dash will be remembered for a long time because of how satisfying it is to beat a difficult level or find a secret route. Join the many people who love Geometry Dash and are fascinated by this exciting and fun game. Get ready, because things will move quickly!
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
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Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
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Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
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Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
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Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxEuro Cup 2024 Tickets
The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxEuro Cup 2024 Tickets
France is among the top contenders to win Euro Cup 2024 and will rely on star forward and captain Kylian Mbappe to lead Didier Deschamps' team to success in Germany
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