Econ Project - Coca-cola
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The Coca Cola Company's 2013 Holiday Season Marketing Plan aims to strengthen sales of carbonated beverages by at least 10% to create a stable base for future growth. A SWOT analysis reveals strengths in brand value, market share, and advertising budget, but weaknesses in product diversification and high debt levels. Opportunities exist in growing markets and acquisitions, but threats include changing tastes, competition, and regulation. The marketing strategy will utilize the "Open Happiness" tagline in TV, YouTube, and social media advertising costing less than $2 million.
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Coca cola markeing plan and marketing strategies
coca cola marketing plan and marketing strategies
Presented by Platinum Group
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WWW.JUST4FRENDZ.BUGS3.COM
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- Craft beers, ciders, spirits, and innovations from major brands are driving premiumization trends. Younger consumers are open to new flavors and products.
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Before Portland Drake Beverages can launch Crescent Pure, a positioning strategy must be chosen to maximize revenues.
Crescent Pure Case Analysis
The document analyzes positioning Crescent Pure, a functional beverage company acquired by Portland Drake Beverages, in the market. It discusses the companies' profiles, timeline of events, factors for Crescent Pure's acquisition, and product positioning options. Based on market size, growth, pricing, and consumer perception analysis, the document recommends positioning Crescent Pure as an energy drink to leverage the larger and faster growing energy drink market.
Arctic Home: Coca-Cola and World Wildlife Fund project
Coca-Cola partnered with the World Wildlife Fund (WWF) in 2011 to launch a campaign to raise awareness and funds to protect polar bears. As part of the partnership, Coca-Cola committed $2 million and agreed to match up to $1 million in consumer donations made through texting codes from product packages. The campaign goals were to raise $1 million for WWF polar bear conservation efforts, increase sales of Coca-Cola products by 5%, and increase awareness of polar bear endangerment and WWF conservation work by 10% by February 2013. The campaign utilized promotional packaging, advertising, in-store displays, and an IMAX film to encourage donations and highlight the threats polar bears face from habitat loss.
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- Sarah Ryan must finalize the product positioning strategy for Crescent Pure, an organic functional beverage acquired by Portland Drake Beverages. It could be positioned as an energy drink, sports drink, or organic drink.
- Positioning as an energy drink would target the dominant 18-24 age group and the growing market, allowing Crescent to be priced competitively. Though the energy drink market has big players, it is growing significantly.
- Positioning as a sports drink would target the 12-24 age group but the market is dominated by two big players, and Crescent would have to prove its premium price is justified. The organic drink market has no major competitors but requires a higher budget.
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This marketing plan outlines strategies for Coca-Cola to introduce a new bubble tea product called "Bubble Buzz." The plan examines the market research and competitive landscape. It establishes the mission to maximize shareholder value and the goals of empowering women, conserving water, and promoting wellbeing. The marketing strategies include television, newspaper, and documentary advertisements with a budget of $11 million. The target market is Generation Y consumers and their parents. If successful, the plan forecasts 7.3% sales growth and $243,029 in profits over 4 years by satisfying demand for ready-to-drink bubble tea.
Coca cola markeing plan and marketing strategies
coca cola marketing plan and marketing strategies
Presented by Platinum Group
COPYRIGHT © SYED HASNAIN AHMED
WWW.JUST4FRENDZ.BUGS3.COM
WWW.HASNAIN4.BLOGSPOT.COM
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Marketing Plan Stage 1-rework
This marketing plan summarizes Coca-Cola's objectives for 2015 which are to increase market share, brand awareness, and connections with consumers globally. It reviews Coca-Cola's financials, product portfolio, competitors, distribution channels, and marketing strategies. The plan's key marketing strategies are to position Coca-Cola as the top beverage company through packaging innovation, affordable pricing to boost market penetration, and a promotional mix including television, magazine, and outdoor advertisements. The objective is to sustain growth in mature markets while expanding into emerging markets.
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Similar to Econ Project - Coca-cola
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The Coca-Cola Company was founded in 1886 and is the world's largest beverage company. It manufactures concentrates and syrups that are then sold to bottlers who package and distribute over 400 brands of drinks in over 200 countries. While carbonated soft drinks make up most sales, the company has expanded its portfolio to include water, juice, tea, and sports drinks. Coca-Cola has maintained its dominance through effective marketing campaigns, strategic partnerships and acquisitions, and a focus on international growth.
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Coca-Cola is the largest bottler of its own branded beverages globally in terms of sales volume. It has a strong brand portfolio including carbonated drinks, water, juices, energy drinks, coffee, and beer. Its mission is to refresh the world and inspire optimism. It is moving from creative to content excellence. A PESTEL analysis shows that Coca-Cola is influenced by various political, economic, social, technological, environmental, and legal factors in different countries. Porter's five forces analysis indicates threats from substitutes and powerful customers, but low threat of new entry and competitive rivalry between the major players. Coca-Cola aims to focus on customer value, implement segmentation strategies, drive innovation, and achieve operational
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I hope this is resourceful.
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Coca-Cola_PowerPoint_Presentation
Dynamic Inc. presented on Coca-Cola and the beverage industry. Coca-Cola's mission is to refresh the world and inspire optimism. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, and maximizing long-term returns. Coca-Cola was created in 1886 and now operates in over 200 countries with over 500 brands and 92,000 employees worldwide. The global beverage industry generated $549 billion in 2013, led by carbonated soft drinks with a $338 billion market. Coca-Cola maintains market leadership through cost advantages, product differentiation, and a strong brand portfolio.
Company analysis of cocacola
This document provides information about Coca-Cola, including its history, leadership, mission, values, financial details, and competitive strategies. Coca-Cola was founded in 1886 in Georgia and is now the largest beverage company in the world. The company aims to refresh the world and create value through its portfolio of brands. It focuses on having a great workplace and building sustainable communities. Coca-Cola has a strong brand but also faces threats from changing consumer preferences and competition from PepsiCo. The company plans to double its revenue by 2020 through market penetration and related diversification.
IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...
The document discusses trends in the soft drink industry, including changing consumer preferences towards healthier options. It outlines challenges like increasing retailer power, fierce competition, and safety regulations. Celebrity endorsements can help soft drink brands like Coca-Cola maintain sales and market share as consumer tastes evolve and industry dynamics shift. The document provides an overview of the soft drink market and examines how companies can drive growth through revenue protection, cost reduction, improved efficiency, and regulatory compliance.
Coca Cola PEST & SWOT analysis.
The Coca-Cola Company is one of the largest beverage companies in the world. It has a market share of around 26% globally and operates in over 200 countries. In 2013, it reported revenues of $46.85 billion and profits of $9.01 billion with 146,200 employees. Some of its main competitors include PepsiCo, Dr Pepper Snapple Group, and Nestle. Coca-Cola has maintained its position as the largest beverage company through strong marketing, a vast distribution network, and high customer loyalty to its brands. However, it also faces challenges from changing consumer preferences toward healthier options and increasing competition.
Coca Cola Marketing Plan
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
Coca Cola Marketing Plan
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
Coca cola swot analysis
Coca Cola has many internal strengths like its strong brand equity, large market share, and customer loyalty. However, it also has some weaknesses like low product diversification and opportunities for supply chain improvements. Externally, opportunities exist in developing markets and marketing lesser-selling products, but threats include strong competition from Pepsi, health consciousness reducing soft drink consumption, and indirect competitors like coffee chains.
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Beverage industry (Soft Drinks)
Coca-Cola is the world's largest beverage company founded in 1886 offering over 500 brands in over 200 countries. It owns top brands like Coca-Cola, Diet Coke, and Fanta and operates through four geographic segments. The company manufactures concentrates, syrups and finished beverages using raw materials like PET resin, sweeteners, and flavors. It has around 62,000 employees and spent $5.8 billion on advertising in 2018 maintaining its brand differentiation. The non-alcoholic beverage market is growing at 5.8% annually with Coca-Cola and Pepsi having the largest market shares.
Coca cola company
Coca Cola Company was first invented in 1886 in Atlanta, Georgia. It is now the world's largest soft-drink company selling 1.7 billion servings everyday. Its mission is to refresh the world and create value. It has a 2020 vision to double revenues. As the largest publicly traded company, it faces issues like health concerns contributing to obesity and shifting tastes. Its resources include brand loyalty, distribution networks and financial position. It faces high competition from Pepsi and must adapt to changing consumer and industry trends.
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Marketing plan
The Coca-Cola Company is the world's largest beverage company offering over 500 brands of sparkling and still beverages. It has a portfolio of 16 billion-dollar brands like Diet Coke, Fanta and Sprite. Through strategic acquisitions and expansion, Coca-Cola now serves over 1.8 billion beverages daily in over 200 countries. The company was founded in 1886 and has grown to become the most ubiquitous brand worldwide through strategic marketing, partnerships and adapting to changing consumer preferences and regulations.
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- 1. The Coca Cola Company Holiday Season 2013 Marketing Plan Alec Addicott
- 2. Objective • Strengthen sales of carbonated beverages by at least 10%. • This will create a stable cushion of liquid assets from which Coca Cola can grow into other beverage and food industries over the next decade.
- 3. SWOT: An Overview of Coca Cola
- 4. Strengths • Most valuable company in the world at $77,839 billion. • Largest global market share in Beverages, more than 40%. • Loyal Consumer base. • Excellent advertisement with a $3 billion yearly budget • Corporate Social Responsibility (CSR)
- 5. Weaknesses • Significant focus on carbonated drinks. • Undiversified Product Portfolio. • High debt level due to acquisitions ($8 billion). • Negative Publicity. • Brand failures and many brands with insignificant amounts of revenue.
- 6. Opportunities • Bottled water consumption growth. • Increasing demand for healthy food and beverages. • Growing beverage consumptions in emerging markets. • Growth through acquisitions.
- 7. Threats • Changing consumer tastes. • Water Scarcity. • The Strong Dollar. • Legal requirements to disclose negative information on product labels. • Competition from PepsiCo. • Decreasing gross profit and net profit margins. • Saturated carbonated drink market.
- 10. Internal Situation • $16.97 billion in liquid assets • Enterprise valued at over $189.2 billion. • Founded 1886. • Hundreds of thousands of private investors. • Hundreds of beverage brands.
- 11. External Situation • Products have good marketing potential. • Decreasing demand in a stagnant market. • Loyal consumer base from all demographics, most targeted are males 12 to 29 years of age. • Maintaining brand image. • Public Relations through Facebook & Social Media • ‘Real’ Coke Phenomenon
- 12. Marketing Strategy • “Open Happiness” tagline • Imaging. • Retain current prices to retailers. • TV spot and short Youtube ad. • Should cost less than $2 million.
- 13. Thank You! Questions or Comments?