The document analyzes the beverage industry in India. It provides an overview of the industry, noting it contributes 8-9% to the total fast moving goods market in India and is expected to grow 350% by 2025 to a $400 billion industry. It then outlines a value chain analysis, Porter's five forces model, SWOT analysis, and PESTLE analysis to evaluate the industry. Key points include high rivalry among existing players, threats from substitutes and health issues, but also opportunities from rising incomes, replacing alcohol, and untapped rural markets.