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Marketing plan for coca cola company by TUF students
This document provides a marketing plan for Coca Cola in Pakistan. It includes an introduction to Coca Cola's history and products. It then analyzes the soft drink market and Coca Cola's situation in Pakistan, examining external factors like customers and competitors as well as internal factors. It discusses Coca Cola's target market in Pakistan and provides demographic data. It also outlines Coca Cola's marketing strategy, objectives, and financial analysis. The document aims to critically examine opportunities for Coca Cola to increase its market share in Pakistan.
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Marketing plan for coca cola company by TUF students
- 1. -609600-152400<br />Marketing Plan<br/>Presented by:<br />Abiha HamidBBA-FA08-025<br />Noor ul Ain AfzalBBA-FA08-031<br />Sumaira HafeezBBA-FA08-034<br />Zara AhmedBBA-FA08-039<br />Iqra KhalidBBA-FA08-067<br />Presented to:<br />Ms. Samreen Awais<br />ACKNOWLWDGEMENT<br />First and fore mostly we would like to thank Almighty Allah who blessed us with knowledge, understanding and ability to do this project.<br />We have discovered that the work of some unknown persons makes our lives easier every day. We believe it's appropriate to acknowledge all of these unknown persons; but it is also necessary to acknowledge those people we know have directly shaped our lives and our work.<br />First of all we would like to thank our teacher Ms. Samreen Awais for her guidance throughout the semester.<br />We thank Assistant Manager Coca Cola Faisalabad Division, Mr. Mehboob Sultan, under whose kind supervision we got our required material. We are also very thankful to the Mr. Muhammad Nadeem, Head of Division Pepsi Co. Faisalabad.<br />DEDICATION<br />This project is dedicated to our parents who have enabled us to stand on our own feet and have guided us in all matters of life.<br />May Allah bless them!<br />Ameen<br />TABLE OF CONTENTS<br />Contents:Page No.<br />Executive Summary 6
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