direct marketing of lootley.com

1. DIRECT MARKETING PRESENTATION
PRESENTED TO VISHAL SIR
PRESENTED BY LOOT LEY BOYS

2. How we Started
• Akarsh Prakash
• Deep Balsara
• Jay Chandrana-
• Rishi Mehta
• Sunil Kherada
• Ronak Savla
• Mihir Parekh

3. Our Journey
We began as the outcome of the thought "" and opened for
business on 3 Jan 2013. Our goal is to make affordable
indulgence possible and our team of eCommerce and retail
professionals is committed to offering our customers a range of
pocket happy lifestyle products with a consistently great
shopping experience. Today, we offers over 40,000 pocket happy
lifestyle products across categories like Clothing, Accessories,
Fashion,Electronics etc.

4. What is Online Shopping
The online selling of or enabling the sale of products or services
to consumers.
The act of purchasing products or services over the Internet.
Online shopping has grown in popularity over the years, mainly
because people find it convenient and easy to bargain shop from
the comfort of their home or office. One of the most enticing
factor about online shopping, particularly during a holiday
season, is it alleviates the need to wait in long lines or search from
store to store for a particular item.

5. What is Online
Advertising
Online advertising is a form of promotion
that uses the Internet and World Wide Web for
the expressed purpose of delivering marketing
messages to attract customers. Examples of
online advertising include contextual ads on
search engine results pages, banner ads,
Rich Media Ads, Social network advertising,
interstitial ads.

6. The Statistics of online marketing
Internetusers:Worldwide-
2,095,006,005India-
65MillionFacebookusers-
Morethan750millionusersTwitters-
nearly200millionuser

8. WHY it is Important?
• Internet Marketing has become a necessity for any business
hoping to succeed in today’s marketplace. Creating a
beautiful website is a start, but it’s hardly enough.
Creating an Internet Marketing Strategy is a necessary
second step to drive new visitors to your site and
encourage current visitors to return.
Internet Marketing is an ongoing process that starts with an
aesthetically pleasing and intuitive website design with
focused content written for your client base. Other
important elements include visitor incentives, directory
placement, newsletters, and Search Engine Optimization to
name a few.

9. 4ps of Marketing

10. TRADITIONAL BUSINESS
MANF. UNIT DISTRIBUTOR WHOLESALER RETAILER CUSTOMER
20% 10% 10% 10% 100%
ADVERTISEMENT
50%
DIRECT SELLING
COMPANY Online marketing CUSTOMER

11. TYPE OF ECOMMERCE
Business to Business Ecommerce (B2B Ecommerce)
In this type of ecommerce, both participants are businesses. As a result, the
volume and value of B2B ecommerce can be huge. eg Indiamart.com
Business to Consumer Ecommerce (B2C Ecommerce)
A transaction that occurs between a company and a consumer, as opposed
to a transaction between companies (called B2B). The term may also
describe a company that provides goods or services for consumers.
Eg.lootley.com,pepperfry.com,flipkart.com,shopclues.com
Consumer to Consumer Ecommerce (C2C Ecommerce)
The moment you think of C2C ecommerce eBay.com comes to mind. That is
because it is the most popular platform that enables consumers to sell
to other consumers. Since eBay.com is a business, this form of
ecommerce could also be called C2C ecommerce (consumer to business
to consumer ecommerce).

12. Scope
• Secure registration and profile management
facilities for Customers
• Browsing through the e-Mall to see the items
that are there in each category of products
like Apparel, Kitchen accessories, Bath
accessories, Food items etc.
• Creating a Shopping cart so that customers
can shop ‘n’ no. of items and checkout finally
with the entire shopping carts.

13. Product Cateogry
• Shoes & Other Footwear
• Flower gift & cakes
• Books & Magazines
• Cameras & Optics
• Kitchen & Home Appliances & Electronics
• Laptops & Computer
• Memory Cards, Pen Drives & HDD
• Mobile Phones & Accessories
• Watches
• Movies & Music
• Fitness & Sports

14. Overview of Website page

15. Consumer Benefits
• Convenience
-Geographic
-Store hours
-Ease of transaction
-Quick and efficient shopping process
• Information
-Quick location of items
-Easy price/attribute comparisons

16. Pros Of Our Business
• No checkout queues
• Reduce prices
• You can shop anywhere in the world
• Easy access 24 hours a day
• Wide selection to cater for all consumers
• Online payment and Cod options
• Free Delivery

17. Cons of Our Business
• Unable to examine products personally
• Not everyone is connected to the Internet
• There is the possibility of credit card number
theft

18. Sign up and get Rs.2000/- off

19. SMS
Here is again a price shocking deal
from Lootley.com where you can buy
CLARKS MEN TAN LEATHER SHOES
worth Rs.4500 at Rs 1350 that is flat
70 % discount without applying any
discount coupon code. Grab the deal
before stock lasts..LOOTLEY

20. COOPERATIVE ADVERTISING
CLARKS AND LOOTLEY.COM

21. INSERTS-LEAFLETS

22. DIRECT RESPONSE IN PRINT AD
CALL US AT 9773377333

23. EMAIL AND INTERNET ADVT

24. Direct Mailer- on Email id,Paisa live

25. INTERNET
AD 2

26. PR ADVT
Coverage
on
freehaiboss
.com