e-commerse is an important part of life I have tried to explain its incredible and undoubtable success in this ppt

1. Introduction to
e-commerce
and Case Study
Group 1 BCA6b
Nitin Sharma(A1004815084)
Ajay Kumar(A1004815088)
Siddharth Rathore(A1004815099)

2. Topics that discuss in slides
• Commerce
• Taditional commerce
• e-commerce
• traditional vs e-commerce
• history of e-commerce
• Types of e-commerce
• Two Case study (snapdeal , stadium)

3. Commerce
For studying about the e-commerce , first
of all we know about what is commerce
commerce means buying and selling of
goods and services on the large scale
Commerce includes legal, economic,
political, social, cultural and
technological systems that are in
operation in any country or
internationally.

4. What is Traditional Commerce ?
Traditional commerce is a branch of
business which focuses on the exchange
of products and services, and includes all
those activities which encourages
exchange, in some way or the other.

5. What is e-commerce ?
It means buying and selling
of goods through the
medium of internet by using
various modems like mobile
phone , computers etc
Basically it means doing
buying and selling
electronically

6. Comaprison between e-commerce and
traditional commerce

7. cont'd

8. History of e-commerce
The beginnings of e-commerce can be traced to the
1960s, when businesses started using Electronic Data
Interchange (EDI) to share business documents with other
companies. In 1979, the American National Standards
Institute developed ASC X12 as a universal standard for
businesses to share documents through electronic
networks. After the number of individual users sharing
electronic documents with each other grew in the 1980s,
in the 1990s the rise of eBay and Amazon revolutionized
the e-commerce industry. Consumers can now purchase
endless amounts of items online, both from typical brick
and mortar stores with e-commerce capabilities and one
another.

9. Types of E-commerce
1. B2B (Business-to-Business)
2. B2C (Business-to-Consumer)
3. C2B (Consumer-to-Business)
4. C2C (Consumer-to-Consumer)

10. Business to Business(B2B)
IT means selling products or services between businesses
through the internet via an online sales portal. In general, it is
used to improve efficiency for companies. Instead of
processing orders manually – by telephone or e-mail – with e-
commerce orders can be processed digitally.
Examples of B2B
Alibaba
Amazone Business
Zendesk
Overdrive
Quill

11. Business to Customer(B2C)
B2C (Business-to-Customer) ecommerce is the exchange of
goods or services over the internet between online stores and
individual customers. Consumer preference for the convenience
of online shopping — coupled with the ease of starting an online
store — has made ecommerce among the fastest growing
sectors of the economy.
Examples of B2C
Amizone
Flipcart
Snapdeal
Ebay

12. Customer to
Business(C2B)
sometimes known as Consumer to Business, is the most recent
E-Commerce business model. In this model, individual customers
offer to sell products and services to companies who are
prepared to purchase them. This business model is the opposite
of the traditional B2C model.
Examples of C2B
Plance
Peopleperhour
Guru

13. Customer to Customer(C2C)
E-Commerce involves electronically-facilitated transactions
between individuals, often through a third party. One common
example is online auctions, such as Ebay, where an individual
can list an item for sale and other individuals can bid to purchase
it. Auction sites normally charge commission to the sellers using
them. They act purely as intermediaries who match buyers with
sellers and they have little control over the quality of the products
being offered, although they do try to prevent the sale of illegal
goods, such as pirate CDs or DVDs.
more examples of C2C
Craigslist
Amzone
Gumtree.

14. CASE STUDY ON

15. About the SnapDeal
Snapdeal, founded by Kunal Bahl and
Rohit Bansal, is an online shopping
marketplace started in February 2010
as a daily deals platform inspired by
groupon.com but expanded in
September 2011 to become an online
marketplace. It started as a member
only website which gradually kept on
growing to become the largest online
marketplace in India offering an
assortment of 12 million+ products
across diverse categories from over
150,000 sellers catering to a user
base of 25 million
members.Snapdeal is now the
second-largest e-tailing company
after Flipkart in India.

16. The sucess Story Of
Snapdeal
In 2010, when Kunal Bahl and Rohit Bansal
wanted to start their own business, they chose
an offline couponing business and named
it MoneySaver. In three months only, 15000
coupons were sold and it was time to carry
the business to the next level.
They met investor Vani Kola but the first
meeting did not worked well and after another
round of discussion, Vani Kola’s venture
capital firm decided to invest in Snapdeal. And
it was the time for Snapdeal to take the
journey to next stage. Initially started as an
offline business, Snapdeal went online in
2010. It was a jerky ride in the first few
months. Mistakes were made, but lessons
were learnt too.

17. However, the biggest decision of the founders came in
November 2011when inspired by the success of
Alibaba.com, Rohit and Kunal wanted to create
something on similar lines. The Couponic and deals
business was shut down and an online marketplace
was opened instead.
It was a make or break decision. Snapdeal had a huge
market share in the deals business at that time and
starting something new was very risky and this move
surprised the investors too. At that point of time, eBay
was the only marketplace in India.

18. The actual fact that Snapdeal is valued at a billion dollars today is a proofto the vision
of its founders. Currently, more than 150,000 sellers sell around 12 million products
on Snapdeal. The company’s phenomenal growth in a short span has been a
remarkable journey. The company began to concentrate on building scale and
improving speed. When eBay invested in Snapdeal, they brought immense
experience onto the table.
In just two years, the company went from scrapping their group coupon
business and starting an online marketplace to become a billion dollar
company. Its year on year growth is almost 600%.The average age of the
workforce at Snapdeal is 25. Their values – Innovation, Change, Openness, Honesty
and Ownership drive them to press for greater success. The company’s growth had
been phenomenal but it is their continued effort to bring the best to the market and
their zeal to succeed as the best B2C marketplace is what sets them apart. Great
ideas might be important for a business, but it is the confident implementation of
those ideas and the right effort which are more important. It is action and not mere
thought that gives results.

19. CASE STUDY ON

20. About the stadium
Stadium is a major sporting
goods retailer, serving
customers at stores in
Sweden, Finland and
Germany. Set up by two
brothers Ulf and Bo Eklöf,with a
vision of sports arena-style
stores offering customer
experiences to inspire
customers to lead an active
and healthy lifestyle and to try
out products in store, Stadium
offers destination shopping.
With millions of visitors to its e-
commerce sites every month,
Stadium now leads the field in
Nordic e-commerce thanks to
the Intershop Commerce Suite
software

21. Going Online
Planning for Stadium’s first e-commerce project started
back in 2005, at a time when mail order companies and
Internet pure plays ran most e-commerce websites in Sweden.
Most traditional retailers had yet to set up an e-commerce
operation.
The initial e-commerce site, www.stadium.se, went live in
2007. Customers could choose from multiple channels and
were able to order online and pick up from the store, or order
in-store and have the item delivered to their home if it was not
available in-store.
It was a major investment. Stadium’s multi-channel solution
worked with multiple systems including purchasing and stock
systems.
Fredrik Persson, e-commerce manager at stadium, explains,
“That first project was very successful. There was a huge
100% year-on-year growth in online sales during those first few
years. Revenue has tripled since 2012.”

22. Structure For Success
Able to move away from some ‘old code’, the most notable
change in Stadium’s new web stores is the new user interface
where the retailer has continued to innovate and be different.
Mobile is also a key aspect for the new e-commerce operation.
Having previously built its own, the new platform handles
mobile with more responsive web pages.
Fully integrated with 44 different back office and payment
systems, Intershop works seamlessly with Stadium’s ERP
system, warehouse management, product information
management (PIM) and newly constructed stock systems
platforms. The other notable change is the move to Solr
search engine.
Stadium continues to be a huge retail success story. While it
has no firm plans to report, it will no doubt continue to
innovate, explore new business areas, new countries and
formats. When it does achieve yet more growth, the retailer’s
omni-channel systems will have played a significant role.