A presentation I delivered at Search Marketing Summit in Sydney. Covering the topic of E-commerce SEO, step-by-step walkthrough of how to plan, execute and drive more organic search growth.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
5 Epiphanies from 20 Years in Search MarketingBill Hunt
Keynote presentation from SES Atlanta describing 5 key pivotal moments of my career that changed the way I approached Search. Understanding how to integrate Search into the workflow and leverage force multipliers to gain success.
Landscaping business plan is very important for Landscaping business. I tried to cover all the topics of Landscaping business. Hopefully this will help you a lot. If you need any help for your Business , You can knock me anytime.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
Stephen Kenwright - London Affiliates ConferenceBranded3
Stephen Kenwright, Director or Search at Branded3 looks and 'Strategic keyword research and analysis' in his presentation for the London Affiliates Conference: http://www.igbaffiliate.com/events/london-affiliate-conference
Window cleaning business plan is important for Window cleaning business. Every business must have a business plan. I tried to make a summery here. Hopefully this will help you a lot.
Paul Accinno – Traditional vs Digital AdvertisingSean Bradley
During this session we will focus on 3 key areas of developing a marketing plan.
1. How to develop an integrated marketing budget.
2. How to evaluate traditional and digital media
3. How to create impact with your marketing plan
We find that many dealers struggle with these 3 key steps mainly due to constantly increasing media options they face. In step one we discuss the fundamentals of creating a media budget that is appropriate…
• For Your Dealership size
• For Your Brand
• For Your Location and Market Size
Next we discuss how to evaluate traditional and digital media from a tactical standpoint including…
• What is the Function of Each
• How to measure audience delivery
• How to measure conversions
Finally we determine the proper mix of….
• Brand Advertising,
• Promotional Activity and
• Lower funnel marketing
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
How to Diagnose Organic Search Traffic DropsJason Mun
A presentation titled 'Help! My Organic Search Traffic is Tanking' I delivered at smprofs.com in Melbourne. A step-by-step guide on how to diagnose SEO traffic drops in a methodical way.
10 SEO Mistakes to Avoid for Your Ecommerce BusinessJason Mun
A presentation I gave at Digital Marketers Australia meetup in Melbourne on the 24th of September 2018. This slide deck covers the ten most common SEO mistakes that ecommerce website make.
A slide deck I presented at Melbourne SEO Meetup (2nd Oct 17) on how to plan and implement content to help with SEO. Breaking down the difference between hygiene, hub and hero content.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5. @jasonmun
Overdose Digital // Digital Commerce Agency
Jason Mun
Director of Search & Insights
@jasonmun / jasonmun.com
https://overdose.digital
http://au.linkedin.com/in/jason-mun-8698a13
12. @jasonmun
Develop a Strategy
• What do you need to do to improve?
• On-site, Technical, Content, Off-site
• How much effort is it going to take?
• Breakdown monthly optimisation tasks
1
2
3
4
5
6
M1 M2 M3 M4 M5 M6
17. @jasonmun
https://backlinko.com/keyword-research
Gather all your findings and data in an Excel sheet.
• Plenty of tools at your disposal
• Use avg monthly search volume as barometer
• Be realistic, be relevant, be specific
• Don’t discount low search volume keywords
• Pick keywords for every “transactional” page on your website
Start with Keyword & Topic Research
29. @jasonmun
What is SERP CTR%
1
2
3
4
5
6
7
8
9
10
Estimated click-through-rate based on rank position
50%
30%
28%
20%
15%
12%
10%
8%
6%
3%
30. @jasonmun
Using Industry CTR Studies
https://www.advancedwebranking.com/ctrstudy/
Source: https://moz.com/blog/google-organic-click-through-rates-in-2014
Useful but wildly inaccurate due to difference in
niches/regions/user behaviour
31. @jasonmun
Find Out Your Website’s SERP CTR% Using Your OWN Data
16 months worth of search
query data!!!
32. @jasonmun
Export 16 Months Worth of Data in to Sheets
https://searchanalyticsforsheets.com/
Bypass the 1,000 rows export limit of GSC interface
33. @jasonmun
Remove Brand & Low Traffic
1. Add a new sheet
2. In column A1, enter the following formula:
=query(RAW!A1:E,"select * where NOT A contains ‘brand’ and B > 3")
*swap your brand in. eg, nike
3. Search Query data is now filtered to remove “brand” related queries and
queries with less than 3 clicks
4. Copy the filtered data to a new sheet and “paste as values”
1
2
34. @jasonmun
Calculate Average CTR by Position
1. Add a new column, F
2. In column F, enter the following formula:
=AVERAGEIF(E$2:E,E2,D$2:D)
3. This is going to calculate the average CTR% based on each query
position
4. Copy data in columns E and F, paste as values in to new sheet
12
35. @jasonmun
Your Very Own SERP CTR%
1. Sort data by Position
2. Remove duplicates by using this formula in column D1:
=UNIQUE(A1:B8692)
3. Chart it up if you like!
1
2
3
40. @jasonmun
Develop a Strategy
• What do you need to do to improve?
• On-site, Technical, Content, Off-site
• How much effort is it going to take?
• Breakdown monthly optimisation tasks
1
2
3
4
5
6
M1 M2 M3 M4 M5 M6
Start Putting Your Strategy Together
47. @jasonmun
Plug the Gaps
Homepage
Category Category
Sub-categorySub-categorySub-category
ProductProductProductProduct Product
Category Blog
Blog Posts
NEW Category
NEW Sub-category
Expand your IA to
target more
keywords
48. @jasonmun
Here’s WHY
Type of page % of Traffic Example URL
Category pages 7% yourwebsite.com.au/jeans
Sub-Category pages 35% yourwebsite.com.au/jeans/skinny-jeans
Homepage 40% yourwebsite.com.au
Misc. pages 5% yourwebsite.com.au/about-us
Product pages 13% yourwebsite.com.au/levis-501-mens-skinny-jeans
Aggregated data of 50 e-commerce websites in various niches
49. @jasonmun
Type of page % of Traffic Example URL
Category pages 7% yourwebsite.com.au/jeans
Sub-Category pages 35% yourwebsite.com.au/jeans/skinny-jeans
Homepage 40% yourwebsite.com.au
Misc. pages 5% yourwebsite.com.au/about-us
Product pages 13% yourwebsite.com.au/levis-501-mens-skinny-jeans
(Sub)Category Pages are Huge Traffic Drivers
Aggregated data of 50 e-commerce websites in various niches
51. @jasonmun
It is the first interaction a user has with your website in the SERPs.
An opportunity to elevator pitch and encourage them to click-through
• Target keyword in the title tag
• Title tag limit: 60 characters
• Meta description limit: 155 characters
• Include unique selling propositions
• Have strong call-to-actions
• Communicate intent
• Every page should have UNIQUE meta-data
Title Tag & Meta Description Optimisation
OLD:
NEW:
52. @jasonmun
Scaling Title Tag Sitewide
Page Type Format Example
Category Pages Category Online in Country - Website Women’s Dresses Online in Australia – Prinzess
Category by Brand - Website Women’s Sneakers by Nike – Prinzess
CTA + Category – Website Shop Women’s Dresses Online in Australia – Prinzess
Category | USP - Website Women’s Sneakers by Nike | FREE Shipping - Prinzess
Product Pages CTA + Product Name – Website Shop Levi’s Mile High Super Skinny Jeans - Prinzess
Product Name | USP – Website Levi’s Mile High Super Skinny Jeans | FREE Shipping
CTA + Product Name by Brand – Website Shop Mile High Super Skinny Jean by Levi’s – Prinzess
CTA + Product Name | Serial Number - Website Shop Sony Bravia 50” LED TV | SB2364 - MyNextTelly
Repeat the same for meta-descriptions
54. @jasonmun
Fix Up Technical Kinks
https://www.slideshare.net/jasonmun1/technical-seo-for-ecommerce-websites
• Technical SEO is extremely important, especially with websites
that have thousands of pages
• There isn’t an E-commerce platform out there that is perfect
from a SEO perspective
• Most important issues to look out for:
1. Crawl budget and indexation issues
2. Duplicate and thin content
3. Structured data & rich snippets
4. Automatic IP Redirect
5. Hreflang tags
6. 404 errors
7. PageSpeed
8. Mobile friendliness
59. @jasonmun
Control the Bots
Homepage Category Sub-Category Faceted / Filtering Internal Search Result Pages
4 84 4 8
Crawl
&
Index
Crawl
&
Index
Crawl
&
Index
DO NOT
Crawl & Index
DO NOT
Crawl & Index
64. @jasonmun
Product Descriptions
Treat your product pages the same you would a landing page,
make it the best landing page of the planet
Demonstrate strong Expertise-Authority-Trustworthiness
• DO NOT use default descriptions from manufacturers
• Unique write up of product / service
• Detailed description of what to expect
• Encourage testimonials or reviews
• Good quality images and videos
• Answer most commonly asked questions
• Mark it up with Schema for rich snippets
This is how you increase content depth
https://www.snapagency.com/ecommerce-web-design-guide
67. @jasonmun
• 366 words of product description
• Multiple high quality images
• 43x product reviews
• Frequently asked questions
• Product video
• 137 words of product description
• Single product image
68. @jasonmun
Category Descriptions
Category and sub-category pages of an E-commerce website are
where you target popular and high search volume keywords.
Category descriptions help search engines determine relevance
and keyword targeting
• Aim for 150 – 200 words
• Include target keyword and semantically relevant secondary
keywords
• Explain product offering and explain why users should buy
from you
• Detail down unique selling propositions and call-to-actions
• Keep it short & punchy!
• Internal link to relevant & complimentary categories and
products
https://www.snapagency.com/ecommerce-web-design-guide
80. @jasonmun
Content Hubs
Jeans
Skinny Jeans vs Straight Jeans
How to Wear Boyfriend Jeans
How to Wear Ripped Jeans Like a Celebrity
How to Wash Your Jeans
Content hubs or buying guides are great additions to an E-
commerce website. They add depth, expertise and authority to
the website.
• Content topics should be RELEVANT
• Content topics have to be USEFUL
• Convince and help users to make an informed decision
• Inspire users to WANT
• Internal link to relevant category and product pages of the
website
Build out content hubs based on your growth forecast and priority!
87. @jasonmun
Overdose Digital // Digital Commerce Agency
Jason Mun
Director of Search & Insights
@jasonmun / jasonmun.com
https://overdose.digital
http://au.linkedin.com/in/jason-mun-8698a13
Slides Available at
jasonmun.com/sms19