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CS Module 2 (1).pptx TYPES OF DATA ANALYTICS
- 1. CYBER SPACE MODULE 2 BharathM Assistant Professor Seshadripuram Institute of Management Studies Bengaluru-64 bharath.573201@gmail.com 9964736500
- 2. E-COMMERCE INTRODUCTION • Ecommerceis a method of buying and selling goods and services online. • The definition of ecommerce business can also include tactics like affiliate marketing. • Ecommerce involves channels such as own website, an established selling website like Amazon, or social media to drive online sales, Mobile Apps, Social Media Pages, Messengers and so on. • It also includes telemarketing.
- 3. EVOLUTION OF E-COMMERCE •1970 – 1st e-commerce in Stanford through LAN to sell marijuana • 1979 – Idea of Teleshopping by Michael Aldrich • 1984 – 1st Teleshopping Order • 1990 – Hyperlinks for shopping • 1991 – Ban and Lift of Ban on Internet Commerce • 1992 – Preparation of online bulletin board for teleshopping • 1994 – Secure Socket Layer (SSL) in browser for safe payments
- 4. CONT… • 1995 –Amazon and E-Bay and Audio Live Streaming • 1998 – Paypal for Online payments • 1999 – Alibaba was launched • 2000 – Pay Per Click for google Ads • 2003 – iTunes the first major music digital store • 2005 – Amazon Prime • 2006 – 1st Facebook Advertisements • 2008 – Mobile E-Commerce • 2013 –Youtube Online Entertainment https://www.plytix.com/blog/evolution-of-ecommerce-timeline
- 5. CONDUCTING BUSINESS ONLINE •Find a need and fill it. • Write copy that sells. • Design and build an easy-to-use website. • Use search engines to drive traffic to your site. • Establish an expert reputation for yourself. • Follow up with your customers and subscribers with email. • Increase your income through back-end sales and upselling. https://www.entrepreneur.com/starting-a-business/how-to-start-a-business-online/175242
- 6. COMPONENTS OF AVALUE CHAIN Primary Activities • Inbound logistics • Operations • Outbound logistics • Marketing and sales • Service Support Activities • Procurement • Technological development • Human resources (HR) management • Infrastructure https://www.investopedia.com/terms/v/valuechain.asp
- 7. ISSUES IN IMPLEMENTINGE-COMMERCE • Finding a unique selling proposition • Generating leads consistently • Optimising your website • Customer nurturing and up-selling • Internal product integration • Customer experience and loyalty • Competitive return and refund policies • Keeping up with a changing market • Data privacy and integrity
- 8. TYPES OF E-COMMERCE •Business-to-Business (B2B) – Vista Prints • Business-to-Consumer (B2C) – samsung.com and amazon.com • Consumer-to-Consumer (C2C) – OLX, • Consumer-to-Business (C2B) – Cashify
- 9. E-COMMERCE TECHNOLOGIES &INCENTIVES • Free Shipping • Expedited Shipping (Increased Shipping Speed) • Free Gift With Purchase • Free Setup Or Installation (Includes automatic installation orders) • No Long-Term Contract (Furniture rental e-commerce) • Money-Back Guarantee • Customization • Discount On the Next Purchase • Bulk Discounts
- 10. CONT…. • Donation ToA Cause • Contests • Exclusive Sneak Peeks (Early access for offers or new launch) • Tutorials And Guides • Loyalty Programs • Free Returns • Free Gift Wrapping • Chat Support https://powerdigitalmarketing.com/blog /20-best-incentives-for-your-e-commerce-site/
- 11. ADVANTAGES AND LIMITATIONS Advantages •Secure Payment • Free Access • 24/7 Support • Group Shopping • Personalized Recommendations • Compare Products and detailed reviews • Pricing • Shopping Reminders Disadvantages • Leads to confusion • Quality Issues • Delivery Challenges • Misappropriation of Products • Lack of awareness • No Trials • Fraudulent Websites Asper discussions done in class
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