Hootoo Technologies has launched the hootoo 1.1x, a wall-mounted router with a rechargeable battery that provides 9 to 12 hours of backup, targeting households affected by power outages. The company aims to leverage digital and offline marketing strategies to establish its brand presence against larger competitors like TP-Link and Tenda. Future plans include developing additional products and creating a comprehensive ecosystem for their technology solutions.

1. Hootoo 1.1x
By Hootoo Technologies

2. HootooTechnologies
WirelessTechnologies

3. Company
description
 Hootoo Technologies is one of the new company in
networking technologies.
 First product “ Hootoo 1.1x “ with rechargeable battery.

4. Product
description
 Hootoo 1.1x equipped with micro UPS.
 With rechargeable battery.
 12v Volts ups technology | 20000 plus+ mAh | 9 to 12
Hours Guaranteed Backup.
 Wall mounted.

5. Market
segmentation
 For households where loadshedding is a major
problem.
 Where there is uncertainty regarding electricity supply.
 Middle class households.

6. TargetMarket
 Common households.
 Freelancers.
 Gamers.
 Small unit businesses.

7. SwotAnalysis
 Hootoo’s strenghts, weaknesses, opportunities and
threats.

8. Strengths
 In built battery storage.
 Micro UPS.
 Compact and lightweight besides having a battery
inside it.

9. Weaknesses
 Limited battery.
 A little bit expensive in comparison to other
competitors’s products.

10. Opportunities
 Backup supply.
 Plug and on, no need for additional components or
wiring.

11. Threats
 Competition from other companies.
 No presence in market.
 No brand means no quality

12. Productlineand
Productmix
 The development stage.
 The Introduction stage.
 Growth stage
 Maturity

13. Competitors
Analysis
 Two major competitors are:
1. Tplink
2. Tenda
 Hootoo competitors are big giants and established
businesses.

14. Competitors
edgeoverus
 First mover advantage
 Already dominating the market
 Big giants
 Advanced ( for e.g Wifi-7 )
 People’s assurance

15. Hootoo’sedge
overthem
 In this price range, no one is offering router backed
with battery.
 According to the Pakistani market

16. Socialmedia
game
 Tenda’s Facebook followers = 1468
 Tplink’s Facebook followers= 1500+
 Hootoo can easily make itself popular on social media
platforms by great digital marketing plan.
 Negligence in social media platforms by tenda and
tplink.

17. Pricingstrategy
 Hootoo 1.1x price = RS 4999/-
 Breakdown of costs:
1. Router = Rs 1500/-
2. Battery = Rs 2700/-
3. Marketing cost per piece = Rs 100 to 650/-

18. Promotion
strategy
 Our promotion strategy is divided into two parts:
1. Digital marketing
2. Offline marketing

19. Digital
Marketing
 Some of our targeted audience is sitting behind the
screens.
 E-commerce platforms like Daraz.
 More effective and less costly than traditional media.
 Facebook ads, Google ads.
 Content marketing ( i.e neglected by our competitors )
 Memes.
 Collaboration with digital products.

20. Offline
Marketing
 Banners
 Billboards
 Organizing regional tournaments where loadshedding
is a major problem.

25. FacebookLink:
https://www.facebook.com/profile.p
hp?id=100088707805496

26. InstagramLink:
https://www.instagram.com/hootoo
_technologies/

27. WebsiteLink:
https://saqibsolangi77.wixsite.com/ho
otootechnologies?fbclid=IwAR1TTo6R
BonEEk_494PyM3ek5O5uXIwVaezo
pjNaIZ5q_wY9nVHvIhelXkM

29. Postioning
 “ Future is Technology,
Technology is Hootoo “
 Sub headlines:
1. “ Geo Zindagi bager rukey “
2. “ Live life without interuption “

30. AdsforHootoo
1.1x
 Sohail, a young Pakistani freelancer
 Saad, fresh graduated aspirant
 Mouazzam, a typical teenager spending time by
playing games.

31. Place(Marketing
ordistribution
channels )
 Main warehouse
 Distributors
 Official online store
 E-commerce websites like Daraz

32. FutureOf
Hootoo
Technologies
 Future of Hootoo technologies:Hootoo wouldn't stop here.
We are working on hootoo 1.2x, not only you can use it at
home but also for travel purposes. By signing agreements
with different telecom operators in Pakistan to provide
internet deals for Hootoo 1.2x users. Introduction of
Hootoo internet servers which can transmit signals to other
hootoo Wi-Fi devices without wiring if they are in the
radius of 5 kilometers. Hootoo 1.3x Wi-Fi routers wouldn't
need any wiring if the server's ( Hootoo internet server ) is
in radius.Hootoo technologies ecosystem. We wouldn't be
just limited to products but to distinguish ourselves and
make an ecosystem of Hootoo technologies.

33. Conclusion
and
Recommendation
 Hootoo 1.1x not only covers loadshedding plittle reas
but also urban areas whrainfall. We guarantee the
continuity of daily life.
 #Hootootechnologies

34. Thankyou