Ecommerce Advertising Case Study
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How I Acquired 6,837 Ecommerce Customers For Less Than $9.50 Each using paid social advertising and Google AdWords
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How I Acquired 6,837
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Less Than $9.50 Each](https://image.slidesharecdn.com/ecommerce-advertising-case-study1-171113112058/85/Ecommerce-Advertising-Case-Study-1-320.jpg)
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This document provides information about Ahmed Abdel Samea and his skills and experience in digital marketing. It includes 3 case studies he has worked on. The last case study was his own affiliate marketing project where he created a landing page, set up ads campaigns and optimized the campaigns to gain experience. The document promotes Ahmed's digital marketing services and provides his contact information.
Networking Advertising and marketing Ideas To Explode Your Business Growth
In this document, several tips are provided for improving success with multi-level marketing (MLM) through better information and planning. The key points discussed are: making an effort to learn approaches to improve prosperity; outsourcing marketing to free up time for other business activities; creating a monthly marketing budget and business plan with realistic targets; treating MLM like a professional job to seem more credible; using a tutorial structure on your website to improve engagement and sales; avoiding shortcuts that could lead to mistakes; testing products before marketing to identify improvements; setting quarterly goals to focus marketing operations; and utilizing the information to enhance MLM skills and potentially exceed expectations of success.
GoogleAds-SearchExam-April21.pptx
Demonstrate your ability to strategize, develop, manage and optimize Google Ads Search campaigns.
Ads certifications are professional accreditations that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
A Google Ads certification allows you to demonstrate that Google recognizes you as an expert in online advertising. You can access Google Ads certifications on the Skillshop Google Ads Certification page.
There are 11 Google Ads certifications currently available:
Google Ads Search
Google Ads Display
Google Ads Video
Shopping ads
Google Ads Apps
Google Ads Measurement
Google Ads Search Professional
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Google Ads Video Professional
Google Ads Creative
Grow Offline Sales
WooConf Facebook Ads Workshop
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PostCampaignReport
The team ran an AdWords campaign for Brehon Brewhouse, a small brewery in Ireland, over 18 days with a budget of $247.97. They created 5 campaigns targeting different audiences and keywords. The Origin campaign performed best with 4,200 impressions and 54 clicks. Overall there were 11,300 impressions and 174 clicks. The team learned about optimizing AdWords campaigns and gained experience with digital marketing strategies. They recommend Brehon Brewhouse continue running AdWords campaigns to expand their online presence.
Advanced Facebook Advertising Techniques
This document provides tips and strategies for advanced Facebook advertising techniques. It discusses 13 different ad objectives that Facebook offers and how to define measurable goals aligned with these objectives. Other topics covered include how to use conversion pixels, create custom audiences and lookalike audiences, tips for different ad types like local awareness ads, carousel ads, offer claim ads, and video ads. It emphasizes testing ads frequently, choosing the right call to action buttons and keywords, and using data to inform advertising decisions. The overall message is that advertisers should test strategies frequently and align their goals with Facebook's objectives to improve performance.
Run facebook campaign_2
The campaign aimed to generate 300 ebook downloads within 5 days with a $125 budget. The target audience was men and women aged 20-40 in the US, India, and UK interested in marketing and digital marketing. The primary KPI was ebook downloads. The campaign exceeded its goal, generating 514 downloads spending only $94 of the budget. Ad set 1 performed best with 410 downloads. The ROI was calculated to be 82. Some positives were the appropriate targeting and number of leads. Negatives included narrow targeting affecting performance.
Adv420 final
This document outlines a digital marketing strategy for Papa John's Pizza to target college students, families, and increase sales by 10%. The strategy includes using social media like Facebook, Instagram, and Twitter to regularly update posts and target audiences. It also recommends using Google Adwords for search advertising and developing a mobile app for online ordering that offers coupons. Key performance indicators are number of social media followers, app downloads, and increased sales. The estimated budget is $2 per click for advertising and $50,000-$250,000 to develop the mobile app.
GOMCPostComp
The AdWords campaign for Edison Grainery achieved mixed results. It generated 164 clicks but had a lower than targeted CTR of 0.24%. The Beans and Superfoods campaigns performed best, receiving the most clicks and impressions. While some goals were partially met, like increased website traffic and social media presence, others like sales increases were not fully achieved. The campaign increased knowledge of effective keyword selection and budget allocation strategies. Future campaigns should continue top performing campaigns with increased budgets over longer periods.
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6 Ways to Retarget Audiences Using Facebook Ads to Maximize Revenue during Q4
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Adam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
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Digital Marketing | My Portfolio | Udacity Nanodegree
Digital Marketing | My Portfolio | Udacity Nanodegree
Networking Advertising and marketing Ideas To Explode Your Business Growth
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Ecommerce Advertising Case Study
- 1. [CASE STUDY] How I Acquired 6,837 Ecommerce Customers For Less Than $9.50 Each
- 2. Hello! I’m James Bourke I help businesses grow profitably & quickly using online advertising campaigns. You can reach me at jamesbourkeads@gmail.com
- 3. About This Campaign THE CLIENT This client sells a brand of coffee capsules that are compatible with Nespresso & Dolce Gusto machines. The company sells exclusively online in Australia & New Zealand. They wanted to increase their sales volume and lower acquisition cost. They were already advertising on Facebook & Google but only getting a few sales at an unsustainable cost. MY APPROACH After an initial meeting with the client I researched the market, reviewed their website and their marketing campaigns. I identified opportunities to improve their website to increase the number of sales they received from website visitors. Next, I created Facebook & Google campaigns that attracted their ideal customers to the website & steadily improved the campaigns over time.
- 4. The Results Of The Campaign FROM FACEBOOK ADVERTISING I generated a total of 1,214 sales from Facebook at an acquisition cost of $11.51. Each sale was for between $29.95-$59.90 and the majority of customers re-purchase every 4-12 weeks. I acheived this by creating pre-sell content and promoting it using Facebook Advertising campaigns.
- 5. The Results Of The Campaign FROM GOOGLE ADWORDS SEARCH ADVERTISING I also acquired 4,498 sales from Google search campaigns at $9.11 cost per sale,
- 6. The Results Of The Campaign FROM GOOGLE SHOPPING ADS Finally, I generated an additional 1,125 sales from Google Shopping ads at an acquisition cost of $6.95.
- 7. The Results Of The Campaign TOTAL RESULTS In total the three advertising channels generated 6,837 online sales at overall cost per acquisition of $9.18. This was a massive improvement for my client and they were able to grow the business quickly while remaining profitable.
- 8. Thanks! Want to get similar results for your business? You can reach me at jamespatrickbourke@gmail.com