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Yum
1.
2.
Pre image
3.
Company’s Goal
4.
• To be
the number 1 company in Delivering Value • Strong Brand Value • Long term success in Mobile Marketing
5.
Target Customers
6.
7.
8.
9.
Customer’s Comfort
10.
How?
11.
Freebies
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Try Out Interesting New Recipes
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Surprise with Tasty
Food
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Sudden Plan for
Lunch/Dinner?
17.
The perfect table
is just a tap away
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Not in a
mood to go out?
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Order Food
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21.
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23.
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Ran Out of
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Pay with a
Swipe/Tap
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27.
28.
29.
Marketing and Promotion
30.
Incentives
31.
Summary • Aim to
be number one company in delivering value • Targeting a broad spectrum of customers • Catering to all needs to customers • Create strong brand image • Communicating and delivering value
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