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The document discusses Facebook advertising and provides recommendations for creating effective Facebook ad campaigns. It outlines the 10 step process for setting up a Facebook ad, including choosing a target audience, setting a budget, and monitoring results. Specific examples are provided, such as running an ad targeting University of Dayton parents to receive 10% off merchandise during Parents Weekend. Integrating Facebook ads with other marketing channels like direct mail and email is also recommended.
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![Facebook Advertising “ Reach your exact audience and connect real customers to your business” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The document provides recommendations for Flyer Spirit's search engine marketing strategy. It discusses using keywords/Adwords and pay-per-click advertising to get listings and drive traffic. Recommendations include targeting cities with UD alumni, linking to related university and local sites, daily sales promotions, and advertisements focused on expressing Flyer spirit and showing UD pride. An immediate timeline is outlined to start SEM/Adwords and build link partnerships, with seasonal adjustments during prime periods.
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The document discusses implementing a social media marketing strategy for Flyer Spirit using Facebook. It recommends creating a Flyer Spirit Facebook page and group to share promotions with customers. The initial setup of the Facebook advertising campaign would take 1-2 weeks, and promotions should target key times like athletic seasons, holidays, and university events. Daily costs for Facebook ads can be set starting at $1, with impression bids of $0.21-0.27 and click bids of $0.47-0.59.
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This document outlines recommendations for an email marketing campaign for Flyer Spirit. It recommends collecting customer email addresses through in-store purchases and online account creation. It suggests creating targeted email lists and sending bimonthly emails with promotions centered around monthly events. A sample email schedule and guidelines for writing promotional emails are also provided. The goal is to increase brand awareness, drive traffic to the website, and increase sales.
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The document discusses search engine optimization strategies for the Flyer Spirit website to increase traffic and awareness. It recommends optimizing meta names, keywords, and titles to match common search terms related to the University of Dayton. Google Analytics is also suggested to track website usage and see which optimization efforts are most effective.
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This document presents a SWOT analysis for the Flyer Spirit website. The strengths include categories for gifts, accurate contact information, and online shopping. Weaknesses are the "Enter Site Here" text, intro page hindering SEO, and unappealing design. Opportunities include zoom options on maps and 360 degree views of products. Threats include apparel fit variability, unclear hours, and potential deterrence of consumers by high prices at the UD Bookstore. The schedule outlines creating a Facebook page and advertisement to increase fan base and customer loyalty.
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Flyer Spirit is creating a new Facebook page to better promote their store and address problems with their current fan page. They outline steps to create the new profile page, including signing up, confirming registration, filling out profile info, joining networks, and customizing the page with photos and information about the store. They also propose a advertising schedule on Facebook that pulses promotions around key times of year to reach students, parents, alumni and faculty. A case study found a college bookstore saved $200 per month on advertising by using Facebook instead of other methods to promote sales, events and reach their target audiences.
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The document discusses problems with the current Flyer Spirit Facebook page including a lack of awareness, fans, information, and updates. It recommends creating a new Facebook page to include pictures, store information, and status updates. It outlines steps to create a Facebook page including signing up, filling out a profile, and joining networks. It then details how the new Flyer Spirit Facebook page can be used to advertise sales, promote to their target market, and interact with customers in a cost-effective way.
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The document outlines a 4-step email marketing campaign for Flyer Spirit. Step 1 discusses collecting email addresses from in-store purchases, website accounts, and university databases. Step 2 explains creating tailored emails for different audiences around campus events. Step 3 identifies specific monthly times to send emails coordinated with events like basketball games, alumni weekend, and family weekend. Step 4 provides guidelines for writing the email content consistently across messages.
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