Let's put down the promotional megaphone and focus on your customer's overall shopping experience. Forget about their cart size, let's shoot for CCE - Customer Cart Experience.

1. WINJA'S
Top5eCommerceTipsLeadinginto
theFestiveSeason
Leading into the busiest time of year for you and and your
customers, it would be remiss of us not to sit down and have a
good hard look at our eCommerce strategies.
Let’s put down the promotional megaphone and focus on your
customer’s overall shopping experience. Forget about their cart
size, let’s shoot for CCE – Customer Cart Experience.
Thankuslater...

2. 1 Beonlineforyourcustomer,notforyou.
2 Tailoryourcampaignsusingloyalty
segmentation.
3 Keepyourcomms
consistent.
4 Don'tforgetabout
January.
5 Makethemostof
theresults.
RESPOND. RESOLVE. RETAIN
GETINTOUCH:
Unit 2/34 Florence Street, Teneriffe,
4005, QLD, Australia.
E: admin@winja.com.au
www.winja.com.au/for-businesses
YES, your website, email marketing and social media channels are
absolutely GO-TO for your outbound promo material, BUT… that’s you
talking to your customer. Much of the time yourcustomerwantsto
talktoyou.
With purchases come questions, be there to answer them. Your
customer doesn’t want to be left wondering if something’s in stock,
where their closest store is or when you’re opened or closed. And
worse, you don’t either. If another retailer can provide that answer,
you might’ve just lost yourself a valuable customer.
Be YOU online – don’t be that big entity. That business is hard to
connect with. Be personable, and practice e-approachability. Make
your customer comfortable to have a chat leading into important
Christmas purchase decisions.
Relevant messaging and content is fundamental for kick-assclick
and conversions-to-order rates. Work from the age-old principle of
recency and frequency to individualise material for your
customers.
Recency focuses on the idea of days since that customer’s last
order. Whereas, frequency means the total number of orders that
customer has placed with you over all time.
Plot this data to create segments and serve your customers what
they want.
Never promise something online that
you can’t make good in-store.
We spoke about being there for your
customer online, but make sure these
promises are fulfilled in-person also. If
you’re pushing out a web promotion
make sure these details are mirrored
in the shop-front and at the final
checkout.
Package the entire Customer Cart
Experience, from Facebook to the
counter.
Never promise something online
that you can’t make good in-store.
We spoke about being there for
your customer online, but make
sure these promises are fulfilled in-
person also. If you’re pushing out a
web promotion make sure these
details are mirrored in the shop-
front and at the final checkout.
Package the entire Customer Cart
Experience, from Facebook to the
counter.
Executing a successful eCommerce
strategy is one thing. Using these
results to improve and learn for
following campaigns is another.
It’s essential that after the campaign
you analyse what worked, what
didn’t and why.
This should form blueprints for your
subsequent campaigns.