What Valentine’s Day marketing promotion are you planning this year? Have any examples from apart the guide of your own? Share your ideas with others in the comment section below. Authors: Snehal Chandak (Indian Digital Club) and Roshan Samuel Ambler (Go Lead Digital)

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18.  According to Instagram, the new function will allow users to get super specific about
their GIF needs, from browsing the GIFs which are trending, GIFs that are relevant to
pop culture, and GIFs that fit any particular ~mood~. This Valentine’s Day woo your
partner and make each other fall in love again.
 Instagram Stories is one of those special channels that are equally attractive to both
regular people and businesses. And it offers features for both!
 Whether you want to share fun and lighthearted content, promote a marketing
campaign, or even drive ecommerce sales, you can do it all with Instagram Stories for
business.

19.  Share Polls in your Instagram stories for business.
 Have you ever wanted to survey your Instagram audience about their interests, likes,
dislikes, and more? Well, now you can!
 Instagram had recently launched new interactive poll stickers on Instagram Stories
which lets you ask questions and see results from your followers as they vote.
 Whether you want to collect feedback on your products, crowd source ideas, or simply
entertain your followers, poll stickers offer an entirely new way to engage with your
Instagram audience!
 Don’t forget to use this feature this Valentine’s Day.

20.  Type Instagram posts will be a fun way to add more personality into your stories and
direct message dialogue, but it will also be a handy tool for brands and businesses to
have in their back pocket.
 If you’ve got an important business announcement to make, a coupon code, event, or
promotion to share, Type posts will make the process quicker and easier than ever
before.

21.  Above is an Instagram combination post example with Type Font, Poll and GIF.

22.  Unlike regular Instagram Stories which is time bound and gets auto-deleted after 24
hours, Instagram Stories Highlights are curated clips grouped together which stays
permanently on your profile until you delete them.
 Instagram Stories Highlights can play an extremely valuable addition to an Instagram
business profile; because it allows brands & business to easily curate and showcase the
content they want users to see first.
 Grouping your Instagram Stories Highlights together into various categories, topics, or
events makes it super easy for your audience to watch Instagram Stories content that
is of specific interest to them.
 It’s also a great way to add value to your feed, explain what your business is about,
and attract new Instagram followers with a curated Instagram aesthetic.

24. Brands can get started with creating their own Facebook Frames by going to
http://facebook.com/fbcameraeffects and clicking the big blue “Get Started” button.
Users can go here and select the Frames on their profile:
https://www.facebook.com/profilepicframes?query=valentine

27. Suggested tool: https://www.easypromosapp.com/

29. Jewelry brand Tanishq portrays a newer angle and breaks Valentine’s Day cliché of gifting
your better half. It stirs the audience to gift anyone they love – unhindered. Thereby,
encouraging you to be your own Valentine.
Watch the video here –
Tanishq – My Valentine

30. These are quick, easy and also budget-friendly, so once you have an offer in mind then make
sure you promote this via Facebook, Twitter and Instagram. All of these platforms offer ways
of targeting your audience (by location, gender, age or interests), so use this to run several
campaigns and test the engagement. If you can, give yourself time while they are live to
tweak them depending on what results they are delivering.
Check campaign here:
GRT Jeweller’s #GRTLove Contest

31. Even if you’re short on time, it’s a good idea to give your users the chance to view any
Valentine’s Day gift ideas in one place. A themed landing page works well for this, as you can
group all the products together and ensure there are some strong CTAs.
Source:
Apple

32. 1. People who are in relationship and are frequent travelers. This type of audience
targeting is ideal for those business who offer air flights or hotel accommodation. Offer a
getaway to a close destination, a nice dinner and overnight stay in your premises.
Exclude: people who returned from travelling one week ago or people who returned from
travelling two weeks ago. It’s very unlikely that they will be travelling so soon.
2. People who are in a long-distance relationship. This type of audience targeting is ideal
for services like Interflora Flowers, or any e-shop that can send chocolate, candy or
anything that’s “Valentine’s Day” related. This can work really well for any online e-
commerce that delivers to the location of the gift-recipient.
Use: Content that focuses on the pain points of someone being in a relationship and away
from their loved ones this special day.
3. Men and women who are in relationship. Although this targeting is very common you
can use this in order to create a more fun and engaging copy.
Utilize information on your best selling products for both men and women and show
men’s best sellers to women and women’s best seller to men. A photo carousel or a
collection ad can be a really wonderful way to showcase your products or services.
If you can, appeal on the fun side of your brand and create engaging creative’s that will
stop thumbs!
4. Singles. Yes! They, too, have a soul! You can choose to target single men or women with
a funny type of ad or help them celebrate other forms of love in their life.
5. People who are attending or are interested in your event. If you have created a special
event for Valentine’s Day you can utilize Facebook’s recent targeting option that allows
you to target people who RSVP’d to your Facebook event. You can present them reasons
why they should choose you over your competitor, special discount etc.
6. People who are near or have visited your store. This can be a nice Facebook Ad
strategy to reach people who are in a short radius from your store with last minute deals
and discounts. It can happen that people have visited your physical store but have yet to
make a purchase. Be sure to tailor your copy to help convert them.

33. Closing Thoughts
When creating your Facebook ads, keep these tips in mind:
 Make sure your ad picture grabs attention. Use bright colors, contrast, and faces
(human emotion) are good.
 When writing ad copy, try to include a call to action, as well as an incentive to your
target audience. Example – “Meet someone today… Free Trial;” “Celebrate your
independence… 15% off classes.” These ads also introduce a sense of urgency – do it
today! This week only!
 Be creative when thinking about Facebook advertising demographics. Do you have a
product or message that will appeal to a specific age range, education level, or
interest group? You can probably target them with an ad.
 Test multiple options. Even with considerable experience, it’s difficult to guess what
text or image will perform best. The only way to know for sure is to test and measure
the results.
Love is in the air! With any luck, Facebook users will love the special deals you’ve prepared
just for them.
Authors: Snehal Chandak (Indian Digital Club) and Roshan Samuel Ambler (Go Lead Digital)