The document outlines a marketing campaign plan for Mercury Performance shoes that targets the entire US market. The campaign aims to appeal to avid runners, hobby runners, and non-runners through various advertisements promoting the shoe's quality, performance, and reasonable price. The logo, print ads, webpage, radio spots, and email blasts will maintain a consistent theme representing the company's values of quality and performance.

1. Mercury
Performance
Advertising Campaign
Hannah Myers

2. Target Market
Domestic market, the entire USA - Home Market
of the Midwest
reasonably priced shoe
consumer promotions = ☺customers
What motivates our customers?

3. Logo
Design

4. Print Advertisement

5. Email
Blast

6. Webpage
Design

7. Radio
Advertisement
Want to maintain same repetition in the theme
as the other advertisements.
Motivates the customer
Demonstrates that we are company that values
quality and performance in the design

8. Conclusions
Want a campaign that appeals to an avid runner, the hobby runner, and
the no runner
Is price sensitive for our Domestic Market (offer consumer promotions)
Is colorful and fun
Appeals to the customers sense of adventurism and curiosity
Represents our parent company