2. What is Online Shopping?
The online selling of or
enabling the sale of
products or services to
customers.
3. How did Online Shopping
come about?
Online shopping emerged with the
development of the internet.
Entrepreneurs saw the potential in
online shopping and sprung at the
chance to make virtual
storefronts, so that consumers
could shop without leaving their
homes.
4. Growth of Online Shopping
There are over 70,000 new
websites put on the internet every
hour.
Internet traffic is doubling every
three months.
Projected annual internet
commerce revenue has grown from
$35 billion in 1998 to $1.4 – $3.2
trillion in 2003.
(Taken from CISCO Systems WEB
Site)
5. Risks & Disadvantages of
Online Shopping
Fraud- Do you know the
Company?
Security- Is your credit card safe?
Privacy- Is your information being
sold?
Shipping- Are you getting the
correct product at the requested
time?
Difficulty- Do you know how to
shop online?
6. Consumer Benefits
Convenience
-Geographic
-Store hours
-Ease of transaction
-Quick and efficient
shopping process
Information
-Quick location of items
-Easy price/attribute
comparisons
7. Firm Benefits
Less dependence on intermediaries
-Geographic distribution
-Holdup
-Time to delivery
Marketing
-Target marketing
-Direct customer relationships
-Customer service
8. Online Shopping VS.
Traditional Shopping
Differences
-Cannot try or test product before
purchase.
-Minimum human interaction if
any.
-Cannot pay by cash.
-Shop anytime online.
9. Online Shopping VS.
Traditional Shopping
Similarities
-Advertisement.
-Security.
-Convenience.
10. Key Findings of Michael De Kare-
Silver in e-shock:
· Already about 15-20% of consumers say they’d prefer to
shop electronically rather than visiting the shops.
· It only takes a drop of about 15% in store traffic to make
many stores unprofitable.
· This revolution will achieve critical mass as early as 2005.
· Manufactures can seize the opportunity to decide whether
to establish their own direct consumer distribution and
bypass existing retail chains.