->Definition,->Types of e-commerce model i.e:bussiness to consumer(B2C),bussiness to bussiness(B2B),consumer to consumer(C2C),consumer to bussiness ,->bussiness applications of e-commerce ,->need for web bussiness,->characterstics of public relation for e-commerce,->steps for setting up bussiness on internet.

1. E-commerce
Name:arti solanki
Rollno:01/IT&SD/2018

2. CONTENT
1.DEFINATION
2.TYPES OF E-
COMMERCE MODEL
3.BUSSINESS
APPLICATION OF E-
COMMERCE
4.NEED FOR WEB
BUSSINESS
5.CHARACTERSTICS
OF PUBLIC RELATION
FOR E-COMMERCE
6.STEPS FOR SETTING
UP BUSSINESS ON
INTERNET

3. Definition_______________________
 E-commerce also known as Electronic Commerce,
refers to buying and selling of products or services
over the Internet.
 it can also describe any kind of commercial
transaction that is facilitated through the internet.

4. Types of E-commerce model_____
There are basically 4 main types of e-commerce models that can describe
almost every transaction that takes place between consumers and
businesses.
 Business to Consumer (B2C):
When a good or service is sold to an individual consumer by a business,
e.g., we buy a pair of shoes from an online retailer.
 Business to Business (B2B):
When a good or service is sold by a business to another business, e.g., a
software-as-a-service is sold by a business for other businesses to use.
 Consumer to Consumer (C2C):
When a good or service is sold by a consumer to another consumer, e.g.,
we sell our old furniture on eBay to another consumer.
 Consumer to Business (C2B):
When a consumer’s own products or services is sold to a business or
organization, e.g., an authority offers exposure to their online audience in
exchange for a fee or a photographer licenses their photo for a business
to use.

5. Business Application of E-commerce_
 Conversational commerce:
e-commerce via chat
 Digital Wallet
 Document automation in
supply chain and logistics
 Electronic tickets
 Enterprise content
management
 Group buying
 Instant messaging
 Newsgroups
 Online banking
 Online office suites
 Online shopping and order
tracking
 Pretail
 Print on demand
 Shopping cart software
 Social networking
 Teleconferencing
 Virtual assistant (artificial
intelligence)
 Domestic and international
payment systems

6. Need for web bussiness___________
1. Availability 24*7
Your e-store will be available for the customers 24/7. Time is not a
barrier anymore, customers can purchase at any time and from anywhere,
whether it is a Sunday or a holiday, your e-store is always OPEN!.
This is the biggest benefit for both, the sellers as well as the buyers, as it
increases the sales rate.
2. Increases your reachability
As the internet can be accessed from anywhere anytime around the
world, it allows people to reach out to your store globally. If you own a
physical store, only the nearby ones might know about your store, where
as in your estore, you can reach out to the whole world.

8. 3. Customer experience
A user friendly, interactive and well built website with attractives layouts
and designs smoothens the customers shopping experience.
The customer can track their order and have a record of the number of
orders placed. My Orders, My Account, Track Order pages keeps the
customers updated.
4. Improved engagement activities and increase in
sales
The sales team can approach customers to purchase products online at
good discounts. So, various such activities can engage the team, which will
result in an increase of sales on the sales portal. In addition, it will also
keep a record of how many salesmen could turn leads to potential
customers.

10. 4. Reduces Cost
The entire process is automated, so it reduces the role of middlemen.
The overall cost is comparatively less to run an ecommerce website than
the traditional business store. It reduces the cost of labour, store rents etc.

12. Characterstics of public relation for
e-commerce
1. Ease of Navigation
This is one of the most important aspects on your website. If the
navigation is lacking, then your customers are not able to browse through
your store and find products they are looking for. This will not only
irritate the customer, but will cause a customer to never return to your
website.
2. Fast Load Times
Having fast load times is essential to getting a good ranking in Google. If
the website isn’t loading, they will most likely bounce from the website
and take their business elsewhere. Unfortunately, an online customer has
a lot less patience for anything to go wrong than a customer in a physical
store.

13. 3. Clear Polices
Clear Policies are crucial to having a successful business whether it is a
physical store or an online store. Policies are what protect not only the
shopper but the merchant. For example, having a clear return policy can
mitigate any future conflicts with customers who want to return a product
too late.
4. Design Isn’t Distracting from Shopping
Let’s be honest, sometimes the design of a website drives us absolutely
nuts. The design of a website should not take away from the shopping
experience. Remember that simple is always better when it comes to
design. Websites that are simply designed are ranked higher than
websites that are cluttered and hard to navigate. When a design takes
away from the shopping experience the customer is unable to navigate
and complete a purchase.

14. 5.Quality Photos and Videos
There is nothing worse than having a website with unclear photographs
and videos. The customer is unable to really accurately evaluate whether
the product is what they want to buy. Also it makes the customer have
unrealistic expectations about the product.
6.Promotes Related Products
Related products are so important when a customer is shopping on your
website. Due to the fact that a lot of customers are looking for specific
things, different designs, colors, or materials that the product is made out
of showing related products can help make a sale.

15. Steps for setting up bussiness on
internet__
1. Assess the Viability of Your New Business Idea
Ability to work successfully
2. Develop a Business Plan
3. Choose a Business Name
This means you will need to check whether the name you want is
available as a:
 Business name in your state
 Domain name
 Username on each of the social media platforms you plan to use

16. 4. Decide on Your Business Structure
->Sole proprietorship
->Partnership
->Limited liability companies(LLC) are hybrid entities that combine
the characteristics of a corporation with those of a partnership or sole
proprietorship.
5. Take Care of All the Legal Tasks
 Registering your business with the appropriate government
authorities
 Obtaining all the required permits and licenses

17. 6. Build Your Website and Choose Your Sourcing
and Fulfillment Methods
7. Develop and Implement Your Prelaunch
Marketing Strategies
8. Launch Your New Business
 This announcement can be made in a variety of ways, including:
 Social media platforms
 Your email list
 Online ads
 Traditional ads