E-business Models Based on the Relationship of Transaction
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A business model is the method of doing business. A company produces goods or services and sells it to customer. three main functions: 1. Matching buyers and sellers 2. Facilitating commercial transaction 3. Providing legal infrastructure
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Electronic CommerceTenth EditionChapter 4Marketing on the .docx
Electronic Commerce
Tenth Edition
Chapter 4
Marketing on the Web
1
1
1
2
2
Learning Objectives
In this chapter, you will learn:
How firms use product-based and customer-based marketing strategies
About communicating with different market segments
To identify customer relationship characteristics
About the customer relationship life cycle
How companies advertise on the Web
Electronic Commerce, Tenth Edition
2
2
2
3
3
Learning Objectives (cont’d.)
About e-mail marketing strategies
About technology-enabled customer relationship management
How to create and maintain brands on the Web
How businesses use social media in viral marketing campaigns
About search engine positioning tactics and domain name selection strategies
Electronic Commerce, Tenth Edition
3
3
3
4
4
Web Marketing Strategies
Marketing mix
Element combination to achieve goals
Selling and promoting products and services
Marketing strategy
Marketing mix with elements defined
4
Electronic Commerce, Tenth Edition
4
4
5
5
The Four Ps of Marketing
Product
Physical item or service sold
Brand: customers’ product perception
Price
Amount customer pays for product
Customer value: customer benefits minus total cost
Promotion
Any means to spread word about product
5
Electronic Commerce, Tenth Edition
5
5
Electronic Commerce, Tenth Edition
6
Place (distribution)
Need to have products or services available in many different locations
Getting right products to the right places at the best time to sell them
The Four Ps of Marketing (cont’d.)
6
Electronic Commerce, Tenth Edition
7
FIGURE 4-1 The four Ps of marketing contribute to marketing strategy
© Cengage Learning 2013
7
Product-Based Marketing Strategies
Web presence must integrate with image and brand
Managers often think in terms of products and services sold
Useful Web site design when customers use product categories
Web site examples: Home Depot and Staples
Not a useful Web site design when customers look to fulfill a specific need
Design Web site to meet individual customer needs
Offer alternative shopping paths
8
8
Electronic Commerce, Tenth Edition
8
Customer-Based Marketing Strategies
Web sites to meet various types of customers’ specific needs
Initial step: identify customer groups sharing common characteristics
Make site more accessible and useful for each group
Companies need to take view beyond internal perspective
Example: university Web sites today focus design on needs of stakeholders (current students, prospective students, parents of students, potential donors, faculty)
9
9
Electronic Commerce, Tenth Edition
9
Communicating with
Different Market Segments
Communications media selection to carry message
Physical world
Uses building construction and floor space design
Online firm
Communications media selection: critical
No physical presence
Customer contact made through image projected through media and Web site
Online firm challenge
Obtain customer trust with no physical presence
1 ...
Syndacast AdBoost RTB Display Advertising
A Product Description for AdBoost explaining the technologies involved: RTB, DMP, DSP, Optmization Engine and Syndacast's Dashboard.
The e-marketing promotion management
Integrated Marketing Communication (IMC) is a cross-functional process for planning, executing, and monitoring brand communications across multiple channels to profitably acquire, retain, and grow customers. IMC considers every customer touchpoint with a firm to help form brand images and should be strategic, include two-way communication, and be results-driven. Effective IMC requires understanding target markets, objectives, audiences, and defining success metrics for marketing communication campaigns across online and offline media.
61 humphrey
This document discusses e-marketing strategies for promoting journals and publications. It begins by defining e-marketing and noting some of its benefits over traditional marketing, such as lower costs and greater measurability. It then outlines various e-marketing tools like email newsletters, online sample issues, and pay-per-click advertising. Finally, it provides tips for effective e-marketing, including personalizing messages, setting goals and metrics, and collecting customer data.
Bus169 Kotler Chapter 11
The document discusses marketing logistics and channels. It describes marketing logistics network management and the physical flow of goods from producers to consumers. It also explains the roles of various intermediaries in marketing channels and how they add value. Finally, it discusses different types of retailers and wholesalers, and their target markets, product offerings, pricing, and other marketing decisions.
Etailing introduction
E-tailing refers to the selling of retail goods online. It allows companies to sell products to customers virtually without needing a physical storefront. E-tailing has grown significantly in recent years and enabled the development of software tools to help companies create online catalogs and manage the online sales process. Some benefits of e-tailing include reducing business costs and space needs while increasing accessibility of products to customers. However, e-tailing also lacks some of the experiential and sensory aspects of in-person shopping.
Retargeting
Ad networks have evolved significantly in recent years and can be classified as either large tier 1 networks such as Google and Yahoo or smaller tier 2 networks, with the large networks focusing on high quality traffic and premium customers while smaller networks target unbranded customers. Ad networks differentiate themselves through tactics related to technology and targeting, compliance and forensics, compelling creative content, and extensive reach. Behavioral retargeting, which serves ads to people who have previously engaged with a brand online, is one of the most effective targeting tactics used by ad networks.
9 essential competencies of platform marketing 11 22 2015
Summary of the book, "The Rise of the Platform Marketer," which contains 9 essential competencies of platform marketing. To buy this book: http://amzn.to/1N7qcCl
Training manual - Business Model Canvas
The document provides an overview of business models and the Business Model Canvas tool. It describes the Business Model Canvas as having 9 building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is then defined in more detail. Common business models like long tail, multi-sided platforms, and freemium models are also briefly outlined. The document recommends starting with an idea, structuring it using the Business Model Canvas, testing assumptions, and continuously improving the model.
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business model how its works and all the business activities
business model how its works and all the business activities
Electronic CommerceTenth EditionChapter 4Marketing on the .docx
Electronic CommerceTenth EditionChapter 4Marketing on the .docx
9 essential competencies of platform marketing 11 22 2015
9 essential competencies of platform marketing 11 22 2015
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Impartiality as per ISO /IEC 17025:2017 Standard
This document provides basic guidelines for imparitallity requirement of ISO 17025. It defines in detial how it is met and wiudhwdih jdhsjdhwudjwkdbjwkdddddddddddkkkkkkkkkkkkkkkkkkkkkkkwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwioiiiiiiiiiiiii uwwwwwwwwwwwwwwwwhe wiqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq gbbbbbbbbbbbbb owdjjjjjjjjjjjjjjjjjjjj widhi owqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq uwdhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhwqiiiiiiiiiiiiiiiiiiiiiiiiiiiiw0pooooojjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj whhhhhhhhhhh wheeeeeeee wihieiiiiii wihe
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This study Examines the Effectiveness of Talent Procurement through the Imple...
In the world with high technology and fast
forward mindset recruiters are walking/showing interest
towards E-Recruitment. Present most of the HRs of
many companies are choosing E-Recruitment as the best
choice for recruitment. E-Recruitment is being done
through many online platforms like Linkedin, Naukri,
Instagram , Facebook etc. Now with high technology E-
Recruitment has gone through next level by using
Artificial Intelligence too.
Key Words : Talent Management, Talent Acquisition , E-
Recruitment , Artificial Intelligence Introduction
Effectiveness of Talent Acquisition through E-
Recruitment in this topic we will discuss about 4important
and interlinked topics which are
原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样
原件一模一样【微信：bwp0011】《(Humboldt毕业证书)柏林大学毕业证学位证》【微信：bwp0011】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问微bwp0011
【主营项目】
一.毕业证【微bwp0011】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微bwp0011】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Generative AI Use cases applications solutions and implementation.pdf
Generative AI solutions encompass a range of capabilities from content creation to complex problem-solving across industries. Implementing generative AI involves identifying specific business needs, developing tailored AI models using techniques like GANs and VAEs, and integrating these models into existing workflows. Data quality and continuous model refinement are crucial for effective implementation. Businesses must also consider ethical implications and ensure transparency in AI decision-making. Generative AI's implementation aims to enhance efficiency, creativity, and innovation by leveraging autonomous generation and sophisticated learning algorithms to meet diverse business challenges.
https://www.leewayhertz.com/generative-ai-use-cases-and-applications/
一比一原版(爱大毕业证书)爱荷华大学毕业证如何办理
原版一模一样【微信：741003700 】【(爱大毕业证书)爱荷华大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(爱大毕业证书)爱荷华大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(爱大毕业证书)爱荷华大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(爱大毕业证书)爱荷华大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(爱大毕业证书)爱荷华大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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AI + Data Community Tour - Build the Next Generation of Apps with the Einstei...
AI + Data Community Tour - Build the Next Generation of Apps with the Einstei...Paris Salesforce Developer Group
Build the Next Generation of Apps with the Einstein 1 Platform.
Rejoignez Philippe Ozil pour une session de workshops qui vous guidera à travers les détails de la plateforme Einstein 1, l'importance des données pour la création d'applications d'intelligence artificielle et les différents outils et technologies que Salesforce propose pour vous apporter tous les bénéfices de l'IA.Blood finder application project report (1).pdf
Blood Finder is an emergency time app where a user can search for the blood banks as
well as the registered blood donors around Mumbai. This application also provide an
opportunity for the user of this application to become a registered donor for this user have
to enroll for the donor request from the application itself. If the admin wish to make user
a registered donor, with some of the formalities with the organization it can be done.
Specialization of this application is that the user will not have to register on sign-in for
searching the blood banks and blood donors it can be just done by installing the
application to the mobile.
The purpose of making this application is to save the user’s time for searching blood of
needed blood group during the time of the emergency.
This is an android application developed in Java and XML with the connectivity of
SQLite database. This application will provide most of basic functionality required for an
emergency time application. All the details of Blood banks and Blood donors are stored
in the database i.e. SQLite.
This application allowed the user to get all the information regarding blood banks and
blood donors such as Name, Number, Address, Blood Group, rather than searching it on
the different websites and wasting the precious time. This application is effective and
user friendly.
Ericsson LTE Throughput Troubleshooting Techniques.ppt
Ericsson LTE Throughput Troubleshooting Techniques
Null Bangalore | Pentesters Approach to AWS IAM
#Abstract:
- Learn more about the real-world methods for auditing AWS IAM (Identity and Access Management) as a pentester. So let us proceed with a brief discussion of IAM as well as some typical misconfigurations and their potential exploits in order to reinforce the understanding of IAM security best practices.
- Gain actionable insights into AWS IAM policies and roles, using hands on approach.
#Prerequisites:
- Basic understanding of AWS services and architecture
- Familiarity with cloud security concepts
- Experience using the AWS Management Console or AWS CLI.
- For hands on lab create account on [killercoda.com](https://killercoda.com/cloudsecurity-scenario/)
# Scenario Covered:
- Basics of IAM in AWS
- Implementing IAM Policies with Least Privilege to Manage S3 Bucket
- Objective: Create an S3 bucket with least privilege IAM policy and validate access.
- Steps:
- Create S3 bucket.
- Attach least privilege policy to IAM user.
- Validate access.
- Exploiting IAM PassRole Misconfiguration
-Allows a user to pass a specific IAM role to an AWS service (ec2), typically used for service access delegation. Then exploit PassRole Misconfiguration granting unauthorized access to sensitive resources.
- Objective: Demonstrate how a PassRole misconfiguration can grant unauthorized access.
- Steps:
- Allow user to pass IAM role to EC2.
- Exploit misconfiguration for unauthorized access.
- Access sensitive resources.
- Exploiting IAM AssumeRole Misconfiguration with Overly Permissive Role
- An overly permissive IAM role configuration can lead to privilege escalation by creating a role with administrative privileges and allow a user to assume this role.
- Objective: Show how overly permissive IAM roles can lead to privilege escalation.
- Steps:
- Create role with administrative privileges.
- Allow user to assume the role.
- Perform administrative actions.
- Differentiation between PassRole vs AssumeRole
Try at [killercoda.com](https://killercoda.com/cloudsecurity-scenario/)
Levelised Cost of Hydrogen (LCOH) Calculator Manual
The aim of this manual is to explain the
methodology behind the Levelized Cost of
Hydrogen (LCOH) calculator. Moreover, this
manual also demonstrates how the calculator
can be used for estimating the expenses associated with hydrogen production in Europe
using low-temperature electrolysis considering different sources of electricity
Digital Twins Computer Networking Paper Presentation.pptx
A Digital Twin in computer networking is a virtual representation of a physical network, used to simulate, analyze, and optimize network performance and reliability. It leverages real-time data to enhance network management, predict issues, and improve decision-making processes.
Bituminous road construction project based learning report
Road construction is not as easy as it seems to be, it includes various steps and it starts with its designing and
structure including the traffic volume consideration. Then base layer is done by bulldozers and levelers and after
base surface coating has to be done. For giving road a smooth surface with flexibility, Asphalt concrete is used.
Asphalt requires an aggregate sub base material layer, and then a base layer to be put into first place. Asphalt road
construction is formulated to support the heavy traffic load and climatic conditions. It is 100% recyclable and
saving non renewable natural resources.
With the advancement of technology, Asphalt technology gives assurance about the good drainage system and with
skid resistance it can be used where safety is necessary such as outsidethe schools.
The largest use of Asphalt is for making asphalt concrete for road surfaces. It is widely used in airports around the
world due to the sturdiness and ability to be repaired quickly, it is widely used for runways dedicated to aircraft
landing and taking off. Asphalt is normally stored and transported at 150’C or 300’F temperature
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Levelised Cost of Hydrogen (LCOH) Calculator Manual
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Bituminous road construction project based learning report
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Determination of Equivalent Circuit parameters and performance characteristic...
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E-business Models Based on the Relationship of Transaction
- 1. E-business Models Based on the Relationship of Transaction Types 1
- 2. On the basis of value addition: addition of value to a product or service On the basis of control: At the high end of control there is hierarchical control. At the low end there is no control. 2
- 3. 3
- 4. Brokerage Model brokers, who bring sellers and buyers of products and services together to engage in transactions The characteristics of the brokerage model ✓ The price-discovery mechanism is its key-principle. ✓ It is a meeting point for sellers and buyers. ✓ Auctions and exchanges are the modes of transactions. ✓ It is a 'Free Market'. ✓ It consists of Global Network of Buyers and Sellers. ✓ it is a Virtual Marketspace enabled by the Internet. ✓ it encompasses all types of organizations now. 4
- 5. Advantages of the Brokerage Model C2C trading Global reach Direct buyer and seller communication Efficient access to information 5
- 6. Auction broker different auction formats are aggregated on certain common attributes. There are divided into several classification English auction (open-outcry auction) - selling art, and other physical goods Dutch auction - developed in the Netherlands the opening price is set extremely high. 6
- 7. First – price sealed – bid auction Two different Phases Bidding Phase (All the bids are collected ) Resolution Phase (bids are opened) Vickrey auction -bids are sealed 7
- 8. Info-mediary Model An organizer of virtual community is called an information intermediary or info- mediary. An info-mediary may offer users free Internet access 8
- 9. Four types of Info-mediary ✓ Specialized agents - having closed relationships with both buyers and suppliers ✓ Generic agents - open relationships with both buyers and suppliers and involve no relationship - Specific investment ✓ Supplier agents. - interest in selling their products ✓ Buyer agents - establish relationship with a core set of buyer 9
- 10. Community Model groups of people meet online to fulfill certain needs Community Structures The Internet communities can be found structured in several predictable ways as follows: ➢ Newsletters - one-way communication ➢ Discussion lists - allows a member to send a message to the list address 10
- 11. There are three types of discussion lists: E-mail discussion list - forwarded to other members E-mail discussion list digest - collects all the messages sent to the list Moderated discussion list digest - limit the quantity and screen the quality of messages 11
- 12. Manufacture Model The manufacture model can be based on • Efficiency • Improved customer service • Better understanding of customer preference 12
- 13. Advertising Model The banner ads may be the major or sole source of revenue for the broadcaster Types of Advertising on the Internet ▪ Portals - include varied content or services ▪ Classifieds - Lists items for sale ▪ User-based registration - user to submit demographic details by registration ▪ Query-based paid placement - Sells favourable link positioning ▪ Contextual advertising - developers who bundle ads 13
- 14. Different Web Advertising Formats Banners. An ad appearing at the top of a Web page. Vertical columns. On a frame Web page positions alongside requested content (often as form of sponsorship). Pop-up windows. Java script opens a browser window with an ad. Interstitials. Full screen ads that appear on a Web browser while a page is loading. Intromercials. Animated full-screen ads placed at entry of a site before a user reaches the intended content (CBS Market watch) Ultramercials. Interactive online ads that require the user to respond intermittently in order to wade through the message before reaching the intended content. 14
- 15. Subscription Model Users are charged a periodic—daily, monthly, or annual—fee to subscribe to a service 15
- 16. Affiliate Model provides purchase opportunities wherever people may be surfing Banner exchange. It trades banner placement among a network of affiliated sites. Pay-per-click. It is the site that pays affiliates for a user click- through. Revenue sharing. It offers a per cent-of-sale commission based on a user click through in which the user subsequently purchases a product. 16