Classifieds - Presentation by Alessandro Coppo, General Manager of eBay Classifieds Group at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. eBay Classifieds
Group London,
November 13th 2015

3. Source: 1) eBay internal data based on unique cookies 2) AppAnnie, Android Google Play store Lifestyle or Shopping free category app ranking
eBay Classifieds: Global presence focused on largest markets 2
countries
17
monthly live
ads
～ 50
#1
mobile app
in 8 markets
mobile device
traffic
～70%
monthly
mobile native
app users
～25M
unique
visitors
～ 250M

4. 2004 2005 2008 2009 2011 2013 2014 2015
Growth through organic and M&A expansion 3
Mobile.de
acquisition
Marktplaats
acquisition
Gumtree
acquisition
DBA &
Bilbasen
acquisition
alaMaula
acquisition 2eHands
acquisition
Close5
launch in
USA
Vivanuncios
acquisition
Motor-talk
and
Nieuweautok
open
acquisitions
iBazar
launches in
Mexico
eBay
Classifieds
launches in
USA
Opus forum
acquisition in
Germany
Kijiji
launches in
Canada, Italy
and Taiwan
Investment in
Quikr in India

5. …exhibiting continued strong growth 4
Total visits (bn)
2,1
6,0
1H12 1H14 1H151H11 1H13
36
100
1H151H141H131H121H11
109
235
1H12 1H13 1H14 1H151H11
Page views (bn) New ads (bn)
CAGR
+30%
CAGR
+29%
CAGR
+21%

6. Classifieds at the heart of C2C local commerce 5
Industry trends drive
long-term growth
potential in classifieds
New monetisation
models (CPx)
New
Advertising
models Verticals
Mobile
first
Data &
analytics
C2C local
commerce

7. Our priorities for the future 6
Omnichannel
Tailored and personalized
Drive engagement
Geo expansion
Grow monetization
Technology platforms
Mobile monetization
Data and analytics
Expand value chain position
Best in Class Experience Playbook Execution New Playbook

8. Investments and acquisitions focus on next-generation classifieds 7
Geo Background
Germany
Germany’s leading automotive community to further
strengthen Mobile.de
Netherlands
Belgium
Global
Mexico
Brand
Netherlands’ leading online new car sales and lead
management platform
Horizontal classifieds player in Mexico
Next-generation mobile-first classifieds platform, first
launched in USA
Belgium’s leading horizontal classifieds platform

9. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®