This document discusses the growth of mobile commerce and opportunities in the ecommerce industry. Some key points: - Mobile has greatly impacted shopping behaviors, with over half of shoppers using phones while shopping and tablets driving twice the average purchase size as PCs on eBay. - The rise of mobile is bridging online and offline commerce, growing the total "commerce" opportunity to an estimated $10 trillion, up from $500 billion in offline retail in 2010. - Ecommerce platforms face challenges in attracting customers, converting sales, and retaining shoppers in this rapidly transforming industry. - Magento has seen strong growth, serving over 200,000 merchants and $26 billion in sales in 2013, and is projected

2. Roy Rubin
Chief Operating Officer
Magento
@royrubin05

3. Opportunity
Growth
Innovation

4. Opportunity
Growth
Innovation

5. A decade of mobile has changed shopping
58%
43%
2X
Use their phones
while shopping
More Europeans
shop via mobile
eBay average purchase
on a tablet vs PC

6. Mobile has bridged online & offline
NOW
BEFORE
Offline
2010 = $500B
Online &
Webinfluenced
offline
TOMORROW
“Commerce”
2013 = $10T

7. The $10 Trillion Commerce Opportunity
Commerce
$10 TRILLION
MOBILE
Online Commerce
$1 TRILLION

8. Retailers Are Challenged As Never Before In An Industry In Transformation
1
2
3
Attract &
Engage
Convert &
Get Paid
Deliver &
Retain

9. Opportunity
Growth
Innovation

10. Strong Growth & Ecosystem
200,000+
Merchants
2,500+
Enterprise
Merchants
$26+ Billion
$1 Billion+
Service Ecosystem
200+ Partners
Technology & SI
6,000+
MECV in 2013
3rd Party Extensions
5 Million+
2000+
Downloads
Certified Developers

11. Germany Leads Europe In Magento Certifications
TOP 20 COUNTRIES IN TOTAL NUMBER OF CERTIFIED DEVELOPERS
300
250
200
150
100
50
USA
IND
DEU
UKR GBR
FRA
CHN AUS ROM VNM
NLD
IKA
BLR
PCL
RUS SWE
BRA MLT
BEL
ZAF

12. Market Momentum Highlights
Magento Share of Alexa 1M Sites
27%
SHARE
Compare to
GLOBAL 26%
AUSTRALIA 42%
UK 33%
FRANCE 25%

13. Current & Expected Transaction Volume on Magento
MAGENTO ENABLED ECOMMERCE (IN BILLIONS)
60
50
$50B
40
30
20
$26B
10
0
2013
2016

14. International Expansion Requirements
1
2
3
Flexibility
Speed
Value

15. Lack of Tech Partners & Budget Affect International Expansion
“Which of the following impact your ability to expand internationally?”
50%
B2C
40%
37%
30%
29%
10%
16%
Lack of tech partners that can support
us in multiple countries and regions
Source: May 2012 Global eBusiness and Channel Strategy Professional Online Survey, Forrester Research
Difficulty getting a budget for
International online initiatives
B2B
23%
20%

16. 60% of Merchants Use Multiple Platforms
Majority
are merchants
making
Supporting Different Geographies & Product Lines
60
40
%
$25-200M
%
of merchants
use multiple platforms
online
7% USE 6+ VENDORS
of merchants
only use one platform
9% USE 5 VENDORS
9% USE 4 VENDORS
16% USE 3 VENDORS
40% USE 1 VENDOR
19% USE 2 VENDORS
Q: Please Indicate which ecommerce vendors you are using1 N = 277
1Includes
“Home Grown” as a vendor. Source: Gartner Survey

18. Expanding Magento Expertise & Support
Expert
Consulting
100+
Engagements
Certification
2000+
Certified
Developers
Training
83K
Student
registrations representing
1.2 Million
hours of training
Enterprise
Support
60% Reduction
in resolution time

19. Opportunity
Growth
Innovation

20. Nike’s
Groundbreaking
Campaign
- XCV8R

21. Birchbox [has]
grown very rapidly. We
have been very careful
to scale the
infrastructure.
- ZDnet

22. We are creating an
international digital
flagship to house
digital, social and
commercial
- Luxury Daily

23. New generation of
ecommerce players …
Warby Parker …Stella &
Dot
- Tech Crunch

24. …start selling to
consumers the same
day it comes down the
catwalk
- Wall Street Journal

25. … underneath the chic is a
business model set to
change the way glasses are
distributed …
- Mashable

26. changing behavior for
customers but also for brands
and what we've built is a
platform that connects the
two
- Inc.

27. Some of The World’s Top Brands Run on Magento

28. Many Are on Magento Enterprise Edition 1.13

29. •
Lightning-fast site
performance that can handle
more than 7,500 products
from over 90 brands
Responsive
Design
Creates a better user
experience

30. •
•
•
•
Simple UI hides complexity
Robust internationalization
10+ localized websites
400+ new arrivals
every week
60%
Annual Growth
Since 2008

31. Opportunity
Growth
Innovation

32. Thank You