Marketplaces - Presentation by Mario Kohle, CEO of KäuferPortal at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. 12 November 2015

3. KäuferPortal Overview
Robin Behlau Co-Founder & CEO
Mathias Klement Managing Director & COO
Mario Kohle Co-Founder & Chairman
Germany’s leading marketplace for
complex products
- €1bn+ GMV generated to date
- 500,000 users per week
- Cash flow positive since 2010
Sizable organisation
- Launched in 2008 in Berlin
- 300+ employees
Unique, high value-add business
model
- Connecting qualified buyers and
qualified sellers based on product-
specific criteria and location

4. Marketplace for Complex Products
Buyers‘ Problem Sellers‘ Problem
Product Verticals (20+ in Total)
Matching the right buyers to
the right sellers online
Real
Estate
Kitchens Stair Lifts
Solar
Systems
Windows Winter
Gardens
Coffee
Machines
Garages Water
Dispensers
Fork LiftsElevatorsCopiers
Phone /
VoIP
Doors
 Buyers search
online
- Limited information /
buying opportunities
 Sellers advertise
offline
- Cannot address local
buyers online

5. The Buyer Experience
1Search Online
Channel Mix of Requests
Direct
Email
…and many others
Complete
Questionnaire2 3 Receive
Verification Call
Choose From
Three Sellers4 The Right Product
At The Right Price5
Free of Charge
Save up to
70% of Time
 Local Customised Offers  Qualified / Reviewed Sellers  Competitive Prices

6. The Seller Experience
Additional revenues
- Scalable and measurable
- Fixed service fee per buyer
- Buyers willing to transact
#1 online marketing partner for SMEs
- Strong presence in all online channels
- Matches local demand and supply
Germany-wide
Improvement of sales process
- Sales Performance Cockpit
- Conversion training of online buyers
Key Benefits for Sellers The Sales Performance Cockpit
Tracking KäuferPortal customers through the sales funnel
Actionable real-time feedback on sellers’ sales process
Max Mustermann says:
 Reach Online Demand  Buyers Willing to Transact  Increased Revenues

7. Competition – Why KäuferPortal is Winning
Market understanding, processes and technology win the market, money does not
20+ Fragmented
Verticals
Every 4th
Stair Lift
Sold via KP
Example Stair Lift:
5 Years of Learning Across Verticals
Proprietary Scalable AdTech Solution (5 Years) Ongoing
Understanding How to Do Evangelist Selling
Win sellers
Train sellers to become successful with KäuferPortal
Took 5 years to reach CAC < Contribution Margin
Profitable
Sales Force
Scaling
OngoingProprietary Call Center Solution (6 Years)
Competitor 1
$300mn+ revenues
Competitor 2
$320mn+ revenues
A lot of
burnt cash
Deep Vertical Product
Expertise
Custom-Built
Technology and
Processes
PREPARE SCALING SCALING
2008 Today2014

8. Financials & Growth Outlook
Net Revenue Growth
Our Mission
The leading marketplace for complex products
Healthy Financial Profile
€500mn+ of GMV this year
€30m+ net revenues 2015,
growing at 50%+ YoY
Profitable
Growth Drivers
Grow existing vertical segments
Launch 1-2 new verticals per year
Internationalisation
Brand building
Internationalisation
Already launched CH, AT,
UK, FR and BE
2009 2010 2011 2012 2013 2014 2015 2016E 2017E 2018E

9. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®