The Future of Classifieds - ICMA 2010

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This document discusses the future of online classified advertising. It notes that classifieds have long been a form of commerce but are now facing challenges from sites like eBay and Craigslist. However, classifieds still represent a big opportunity if companies can reinvent the segment through innovations like social networking features, pay-for-performance models, specialized micro verticals, integrated platforms, customer-driven development, video ads, cross-platform partnerships, and collaborative team approaches.

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