Scout24 operates two leading digital marketplaces, immobilienscout24 and autoscout24, empowering consumers in real estate and automotive markets across Europe. The company has established significant market leadership, particularly in Germany and Italy, with high revenue growth and strong consumer brand awareness. Scout24 aims to enhance its digital platforms and expand its market presence through better consumer experience and effective monetization strategies.

1. www.scout24.de
From Classifieds to
Market Networks
Greg Ellis | October 13 2015 | Scout24

3. Market Leader and Shaper
Two Leading Digital Marketplaces Under One Roof
* therein local language versions of our marketplace in 10 countries.
1 In terms of listings; based on management estimates
2 In terms of listings; compared against local competitors in the respective markets; Autobiz (June 2015)
Source: ImmobilienScout24, June 2015
 No. 1 in Italy, Benelux2
 Strong no. 2 in DE2
 Growing market presence
in FR, AT, ES
 No. 1 in DE1
No.1
GERMANY
No.1
EUROPE
Approx. 1.000
employees
Active in key
European
markets

4. Our Purpose: Scout24’s digital
marketplaces are empowering
people to live their property and
car dreams by making the entire
experience simple, efficient and
stress-free.

5. We’re a partner in
life-changing moments.
• Finding a home and buying a car –
two major events in people’s lifes.
• We accompany our consumer’s and
customer’s journeys.
• We make these processes simple,
efficient and stress-free.
of IS24 users
are interested
in…
43%
of AS24 users
are interested
in…
30%

6. Two Leading Digital Classifieds Platforms Under One Roof
ImmobilienScout24 – Germany’s Largest Digital Property Portal
• 3.1x exclusive UVs vs. key competitor3
• 2.4x total time spent3
• 1.3x agents4
• 1st choice for real estate search for 62% of consumers5
2015 Sept. YTD
Rev./EBITDA2
€197m +16% y-o-y €119m +26% y-o-y
61% margin
Clear Leader in Germany1
D
A
1. In terms of listings; compared against local car/real estate classifieds competitors in the respective markets. Source for AS24: Autobiz (June 2015).
2. These figures represent the sum of financials from the audited consolidated financial statements of Scout24 Holding GmbH for the short financial
year from January 1, 2014 until March 31, 2014 and the segment information for the period of April 1, 2014 to September 30, 2014 in the unaudited
interim consolidated financial statements of Asa NewCo GmbH as of and for the six-month period ended June 30, 2015.
3. Source: comScore MMX (Sept. 2015), persons 15+. Traffic from Germany only. Desktop only for exclusive unique visitors. Mobile and desktop
for time spent. Immonet and Immowelt combined to exclude unique visitor duplicates.
4. Source: Management estimate.
5. Source: First choice (search) in % (Germany, July 2015, n = 143), GfK Brand & Communication Research, Germany, Advertising Tracking,
ImmobilienScout24, Wave 61, “Which of these online real estate market places is first choice for you when searching for real estate?”
6. Source: Vocatus study as of December 2014. Based on target group of people who plan a purchase and who have an affinity for the internet.
7. Measured against mobile.de.
No.1
GERMANY

7. Two Leading Digital Classifieds Platforms Under One Roof
AutoScout24 – The Largest Digital Automotive Platform Across Europe
• More than 2.2m vehicles online4
• #1 positions in Italy and Benelux1
• #2 position in Germany1
• 95%6 aided brand awareness in Germany
(1.3x German market leader7)
2015 Sept. YTD
Rev./EBITDA2
€87m +13% y-o-y €35m +46% y-o-y
40% margin
European Automotive
Classifieds Leader1
D
NL
B
F CH
A
I
E
1. In terms of listings; compared against local car/real estate classifieds competitors in the respective markets. Source for AS24: Autobiz (June 2015).
2. These figures represent the sum of financials from the audited consolidated financial statements of Scout24 Holding GmbH for the short financial
year from January 1, 2014 until March 31, 2014 and the segment information for the period of April 1, 2014 to September 30, 2014 in the unaudited
interim consolidated financial statements of Asa NewCo GmbH as of and for the six-month period ended June 30, 2015.
3. Source: comScore MMX (Sept.2015), persons 15+. Traffic from Germany only. Desktop only for exclusive unique visitors. Mobile and desktop
for time spent. Immonet and Immowelt combined to exclude unique visitor duplicates.
4. Source: Management estimate.
5. Source: First choice (search) in % (Germany, July 2015, n = 143), GfK Brand & Communication Research, Germany, Advertising Tracking,
ImmobilienScout24, Wave 61, “Which of these online real estate market places is first choice for you when searching for real estate?”
6. Source: Vocatus study as of December 2014. Based on target group of people who plan a purchase and who have an affinity for the internet.
7. Measured against mobile.de.
No.1
IT/BE/NL1

8. Our Growth Path
Continue to Pursue Monetization of Core Verticals
1.
Content
Leadership
2.
Best Consumer
Experience
3.
Monetization
of Value
Proposition
Re-investment
in Product and
Marketing
Attract Large
Audience
Generates
More Leads
Greater ROI to
Customers
More Traffic and Audience
More ARPU and Revenue
Large Amount of Quality Listings

9. Our Growth Path
Further Development of Adjacencies to Expand Adressable Market
and Growth Opportunity
510€
BN ONLY
IN GERMANY
280€
BN ONLY
IN GERMANY
Advertising for Property and Auto
€3bn+ Market in Germany

10. Marketplace Network
Software
Multiple
Buyers and
Sellers
Complex
Products and
Services
Multi-
transactions
Long-term
relationships
Profiles
Interaction/
Communications
Cross-device
flow
Personali-
zation
From Classifieds to Market Networks
Transforming How People Get Products and Services

11. 65%
Mobile Traffic
… and growing3
We’re Ready to Lead and Shape Market Networks
62%
1st choice for
real estate by
customers1
93%
aided brand
awareness2
more than
listings online4
520.000
Largest
user base
across
Europe
95%
aided brand
awareness
more than
vehicles online4
2.2m
Shared audiences of
two leading platforms
• Cross-leverage of combined user base at scale
• Operational synergies drive efficiency
• Sound, unique knowledge of consumers
and customers
1. Source: GfK Brand & Communication Research, Germany, September 2015, n = 142, Advertising Tracking, ImmobilienScout24, Wave 62,
Question: "Which of these online real estate market places is first choice for you when searching for real estate?"
2. Source: GfK Brand & Communication Research, Germany, September 2015, n = 142, Advertising Tracking, ImmobilienScout24, Wave 62,
Question: “Which real estate marketplaces on the Internet you know, and even if only by name?”
3. Source: comScore Digital Analytix, June 2015 *Visits from mobile channels and the stationary web.
Quarterly values represent the average of all monthly values for the quarter
4. Source: Management estimate.

12. Our Mission: We’re committed
to enhance our digital platforms
to market networks. In order
to serve our purpose even better.

13. www.scout24.com
Thank you!
Greg Ellis
Scout24 AG

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